Category: Therapeutic Area
Europe Therapeutic Area
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NRT Smoking Cessation Aids in Sweden
... Swedes claiming to smoke, there is a limited potential consumer base for NRT smoking cessation aids. With fewer smokers in Sweden, brands have a smaller base to target. As a result, retail volume sales continue ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia
... the number of people affected by commonly transmitted coughs and colds. With the full reopening of society and return to schools and workplaces, the number of cough and cold cases are back to pre-pandemic levels ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Serbia
... incidence of coughs and colds at the beginning of 2024. Unit prices continued to rise in line with the arrival of several new launches in 2023-24. The leading brand Prospan has launched a new syrup ... Read More
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Paediatric Consumer Health in Ukraine
... 2024 many families have remained abroad due to safety fears which has limited the category’s recovery. Furthermore, birth rates have also fallen due to the fear and uncertainty created by the war. Nevertheless, the category ... Read More
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Paediatric Consumer Health in Serbia
... declining birth rate, with volume sales of nappy (diaper) rash treatments declining in 2024. Rising consumer awareness is providing some support to volume growth although the lingering economic pressures is still a limitation for many ... Read More
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Digestive Remedies in Switzerland
... influenced by the resurgence of travel following the conclusion of the COVID-19 pandemic. Despite this, laxatives and diarrhoeal remedies remain the largest subcategories within digestive remedies.. As Swiss consumers reconnect with their pre-pandemic lifestyles, social ... Read More
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Dermatologicals in Slovenia
... rising prices due to inflation. Consumer demand for dermatologicals in Slovenia is largely driven by ongoing innovation and new product development by renowned manufacturers. The growth of e-commerce is also supporting the expansion of the ... Read More
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NRT Smoking Cessation Aids in Switzerland
... by ongoing anti-smoking campaigns that aim to raise awareness of the associated health risks, progress remains slow. Many smokers exhibit a lack of interest in quitting, often coupled while the effectiveness of NRT aids is ... Read More
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Digestive Remedies in Serbia
... trend in Serbia and consumers’ efforts to adopt healthier lifestyles since the COVID-19 crisis. At the same time, busy lifestyles and the lack of time to invest in proper meal preparations is encouraging many local ... Read More
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Digestive Remedies in Slovenia
... enzymes, which play a key role in breaking down food, and IBS treatments, they still have significant growth potential in 2024 due to growing consumer demand. The lingering effects of the inflation with significant product ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Sweden
... highs of the pandemic, but there are diverging results depending on the category. Combination products, cough remedies and decongestants are all showing signs of normalisation. Medicated confectionery sales continue to decline as Swedes turn to ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine
... products – cough, cold and allergy (hay fever) remedies. In many countries there was an uptick in demand for cough, cold and allergy (hay fever) remedies in 2022 as fears around COVID-19 softened and restrictions ... Read More
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Paediatric Consumer Health in Sweden
... influx of refugees from Ukraine - predominantly women and children – which has increased the child population in Sweden. Nonetheless, paediatric consumer health remains a minor part of total consumer health in Sweden as children ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland
... return to normal lifestyles following the pandemic. Cough remedies are expected to be the primary growth driver, as the transmission of viruses and flu frequently results in coughing that requires relief. While air quality across ... Read More
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NRT Smoking Cessation Aids in Slovakia
... high number of smokers compared to other European countries. In fact, the number of active smokers increased in 2023. This rise may be attributed to various factors, such as high levels of stress and unsuccessful ... Read More
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Paediatric Consumer Health in Slovakia
... analgesics. A shortage of essential pain and fever medications like Panadol in 2023 led to a significant shift towards paediatric ibuprofen, resulting in stockpiling of Nurofen. However, with Panadol back in stock in 2024, demand ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Latvia
... return to their usual routines and adjust their purchasing habits demand for these OTC products is stabilising. Latvia is famous for its harsh winter climate, where the seasonal cold and flu season can last for ... Read More
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Paediatric Consumer Health in Latvia
... consumer interest for children’s vitamins, cough syrups, and other OTC remedies. Brands like Brontex and Linex Kids are gaining popularity as parents look to protect their kids from the common bugs that are shared in ... Read More
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Digestive Remedies in Lithuania
... H2 blockers, with brands such as Nolpaza doing well in this situation. Nolpaza is praised for blocking the final step in the pathway of acid secretion in the stomach, while the former blocks only one ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Norway
... the largest OTC consumer health category in Norway, and, as such, struggled with rising maturity before the COVID-19 crisis. During the pandemic and post-pandemic periods, the category has experienced significant swings in performance, with social ... Read More
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Paediatric Consumer Health in Lithuania
... with reduced purchasing power, particularly when it comes to cough and cold remedies during the cold and flu seasons. Euromonitor International's Paediatric Consumer Health in Lithuania report offers a comprehensive guide to the size and ... Read More
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Consumer Health in Norway
... during the pre-pandemic years. This is in contrast with the considerable fluctuations that were commonplace during and immediately after the pandemic. A declining rate of inflation has also resulted in value sales becoming more moderate, ... Read More
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Digestive Remedies in Slovakia
... the habit of purchasing diarrheal remedies at home before going on holiday to avoid unexpected complications and extra expenses. Additionally, the resumption of hectic lifestyles and higher stress levels are driving demand for various digestive ... Read More
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NRT Smoking Cessation Aids in Norway
... during the pandemic when the desire to live a healthier lifestyle increased and people had more time. That was followed by two years of correction with declining sales. 2023 marked a return to more familiar ... Read More
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Digestive Remedies in Latvia
... Espumisan, it is becoming more challenging for companies to drive significant new sales without introducing innovative products or compelling marketing strategies. This environment pushes brands to focus on differentiation, whether through new product features, enhanced ... Read More
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