Category: Therapeutic Area
Europe Therapeutic Area
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NRT Smoking Cessation Aids in Denmark
... steadily declining since 2017, and as the number of smokers decreases, so too does the pool of potential consumers for NRT products. This long-term downward trend in smoking rates has had a direct impact on ... Read More
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NRT Smoking Cessation Aids in Bulgaria
... smoke, including 32% of children aged 13-15 years, which are among the highest rates in the European Union. Despite rising health awareness and increasing numbers of consumers avoiding unhealthy habits, the majority of Bulgarians are ... Read More
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NRT Smoking Cessation Aids in Hungary
... of advertising and promotion is limiting sales with many consumers unaware of NRT smoking cessation aids and how they can help them stop smoking. Indeed, Hungarians often try alternative ways to quit smoking, such as ... Read More
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Paediatric Consumer Health in Bosnia and Herzegovina
... achieves significant retail sales price value growth, primarily driven by rising product prices amidst ongoing inflation, while retail volume growth remains stable. The growing presence of competitively priced paediatric health brands plays a key role ... Read More
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Consumer Health in Denmark
... with lower inflation and a reduction in interest rates, has fostered a more optimistic consumer sentiment. Although many consumers are prioritising expenditures on travel and experiences, consumer health has not been significantly affected by these ... Read More
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Consumer Health in Bosnia and Herzegovina
... significant product price increases, particularly as input material costs rise amidst geopolitical crises in the wider region and globally. This inflationary environment restricts consumer spending and limits the growth potential of many consumer health categories. ... Read More
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Digestive Remedies in Bosnia and Herzegovina
... health. The demands of frequent travel, commuting, and professional obligations have led to an increased awareness of the importance of digestive wellbeing. As digestive discomfort can severely affect daily functioning, the importance of digestive remedies ... Read More
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Paediatric Consumer Health in the Czech Republic
... prolonged flu season. Stock problems with certain medicines for cough and fever resulted in panic and bulk buying, with parents buying whatever product was available. In 2024, the spread of respiratory infections among children was ... Read More
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Digestive Remedies in Croatia
... habits, limited physical activity and predominantly sedentary behaviours. These factors have resulted in common digestive issues such as indigestion, heartburn, bloating and constipation. While increased access to information through social media has educated consumers about ... Read More
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Dermatologicals in Croatia
... Local consumers are increasingly focused on achieving and maintaining healthy, radiant skin, which drives demand for both beauty and personal skin care products as well as medicated and non-medicated dermatological offerings. The trend towards well-groomed ... Read More
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Paediatric Consumer Health in Greece
... this is largely due to price rises, as retail volume sales are expected to fall in many categories. Over 2024, declines in retail volume sales of paediatric cough/cold remedies and paediatric analgesics are underpinned by ... Read More
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NRT Smoking Cessation Aids in Greece
... However, in 2024, with price increases taking a toll on the category’s retail volume growth, Johnson & Johnson Hellas, the sole player in NRT smoking cessation aids, retained the existing prices of most of its ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria
... slower pace than the previous year. Price sensitivity among Bulgarian consumers is a key factor influencing purchasing decisions when it comes to cough, cold, and allergy (hay fever) remedies. As a result, many Bulgarians opted ... Read More
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Paediatric Consumer Health in Hungary
... the consumption of paediatric analgesics. Parents inevitably tend to prioritise the wellbeing of their children even when household budgets are stretched. However, less essential products like vitamins and dietary supplements are still facing decline in ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Croatia
... flu seasons in Croatia were notably mild. This was largely attributed to increased home confinement, restrictions on public life and government mandates for masking and social distancing. The heightened focus on personal hygiene and preventive ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Hungary
... being affordable and effective for treating a variety of ailments. The category reported solid value growth over 2024 supported by heavy marketing and promotional activity from key players, which led to stronger awareness and extended ... Read More
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Digestive Remedies in Hungary
... and consumer are buying more digestive remedies in 2024, several key categories like indigestion and heartburn remedies continue to see volume sales decline. Indeed, while consumer interest in healthy diets is on the rise, diets ... Read More
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Digestive Remedies in Bulgaria
... in Bulgaria, consumers are still cautious with their expenditure. In 2024, the volume of inbound trips to Bulgaria is rebounding well, in addition to strong domestic tourism and the revival of outbound departures from the ... Read More
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Paediatric Consumer Health in Denmark
... parents’ heightened awareness of their children’s nutritional needs and the benefits of vitamins and dietary supplements. The pandemic has left a lasting impact, heightening general interest in maintaining good health and preventing deficiencies. As parents ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in the Czech Republic
... and allergy seasons. The year 2023 was marked by extremely strong sales for products treating sore throats, coughs and systemic antihistamines/allergy remedies. The high demand was a result of extremely high respiratory-related illnesses for much ... Read More
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NRT Smoking Cessation Aids in the Czech Republic
... health insurance companies. For example, VZP (General health insurance) offer CZK2,500 (up from the previous CZK1,500) towards the purchase of NRT smoking cessation aids, such as gums, patches, spray, lozenges or Defumonax. The financial aid ... Read More
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Paediatric Consumer Health in Croatia
... volume due to reduced demand and the use of alternative products. Nonetheless, rising product prices and inflation have led to solid retail value growth, further supported by the presence of newly launched brands and products ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Greece
... mild winter in 2023-2024 slowed the performance of the category. With temperatures remaining relatively high throughout Q4 2023 and early 2024, the cases of flu and colds, etc, were low. However, December 2023 saw a ... Read More
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Digestive Remedies in Greece
... increase in the retail value shares of remaining brands. The leading brands, Maalox Plus (Sanofi-Aventis) and Gaviscon-L (Reckitt Benckiser Hellas) benefited the most from Simeco’s exit. Maalox Plus leads Gaviscon-L in retail value share terms ... Read More
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Dermatologicals in Bosnia and Herzegovina
... the Beauty and Personal Care sector, consumers are becoming increasingly aware of the importance of skin health, leading to steady retail volume growth within the dermatologicals category. Rising inflation and price increases have translated this ... Read More
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