Category: Ready to Drink
Europe Ready to Drink
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Rtds in Latvia
... where local manufacturers have carved out strong positions. RTDs witnessed strong growth in the on-trade as the category continued to rebound from its poor showing at the peak of the COVID-19 pandemic in 2020. However, ... Read More
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On-the-Go Breakfast Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
... fast-paced urban lifestyle and longer commuting times have made it challenging for city dwellers to enjoy leisurely breakfasts. As a result, the demand for on-the-go breakfast options is on the rise, driven by nuclear families, ... Read More
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Rtds in Germany
... RTDs are mostly sold through off-trade channels, the recovery of on-trade sales had a marginal impact on the category. Euromonitor International's RTDs in Germany report offers a comprehensive guide to the size and shape of ... Read More
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Rtds in Austria
... and became more adventurous in experimenting with new cocktail and long drink ingredients. The industry responded swiftly to this heightened demand by introducing a significant number of new RTD products in 2022. Euromonitor International's RTDs ... Read More
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Rtds in Hungary
... spending decisions, as these products are comparatively expensive, and at the retail level – where consumption is heavily concentrated – spirits mixed with soft drinks provide a much more economical substitute. It was also negatively ... Read More
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Rtds in Croatia
... successful tourist season and the return of music festivals, especially electronic music festivals in the south coast of Croatia. Euromonitor International's RTDs in Croatia report offers a comprehensive guide to the size and shape of ... Read More
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Rtds in the Czech Republic
... restrictions and the return to more active social lives, with socialising being key to sales of RTDs. While growth was mainly fuelled by a recovery in on-trade demand, sales were also supported by RTDs seeing ... Read More
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Rtds in Slovenia
... core business of bottled water to launch spirit-based RTDs. Dana offers four different cocktails including Mojito, Pina Colada, Sex on the Beach and Mai Tai. Euromonitor International's RTDs in Slovenia report offers a comprehensive guide ... Read More
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Rtds in North Macedonia
... lower alcohol content that are pre-mixed with juice or cola flavours. Euromonitor International's RTDs in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Rtds in Norway
... products are now placed side by side on the shelves of supermarkets, reflecting the growing overlap of their consumer groups. However, the RTDs category did see growth slow down during 2022, mainly as a result ... Read More
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Rtds in Belgium
... Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It ... Read More
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Rtds in Bosnia and Herzegovina
... with both channels suffering as a result. RTDs are already considered an expensive alcoholic drink in Bosnia and Herzegovina and are unaffordable to the vast majority of consumers. With so many consumers struggling with finances ... Read More
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Rtds in Bulgaria
... pre-pandemic levels as on-trade recovery remains slow to return to normality. Moreover, the category was hampered by inflation and a reduction in consumer purchase power in 2022. On the other hand, current value sales saw ... Read More
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Rtds in Poland
... attributed to the lifting of COVID-19 restrictions and the subsequent reopening of on-trade establishments, which could operate without limits. The sales of RTDs in the on-trade saw a substantial increase, by contrast, though this wasn't ... Read More
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Rtds in Serbia
... more time outside the home socialising and going to on-trade establishments. Busy consumers are attracted to RTDs which are seen as suitable for on-the-go consumption. Wine-based RTDs enjoys the greater volume share, but the category ... Read More
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Rtds in Romania
... established spirits brands that already enjoy high visibility and popularity among consumers. This positive growth trend has been inextricably tied to the burgeoning cocktail culture, which is making its presence felt not just in bars ... Read More
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Rtds in Slovakia
... power of Slovak consumers, both volume and value sales of RTDs remained in positive growth territory. This growth can be attributed to an improved product assortment of spirit-based and wine-based RTDs. The category benefited from ... Read More
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Rtds in Sweden
... restaurants. RTDs are often enjoyed socially and therefore with life slowly returning to normality, this boosted on-trade sales. However, as sales returned to the on-trade this had a negative impact on off-trade volume sales, with ... Read More
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Rtds in the United Kingdom
... volume growth was also slower than 2021’s 10%, due to a weaker performance by off-trade (5%) compared to on-trade (23%). The latter’s impressive growth was due to the fact that 2022 was the first year ... Read More
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Rtds in Finland
... Companies are combining flavours and concepts to create unique offerings. For example, Loimaa Rose-Gin Lonkero 5.0% combines the trendy rosé wine with a long drink, catering to consumer preferences. The competition in this segment is ... Read More
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Rtds in the Netherlands
... decline in sales seen in 2020. Despite this, the on-trade channel still only accounts for a relatively small share of total volume sales compared to the retail channel. There were also significant differences in the ... Read More
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Rtds in Ireland
... which were now able to operate at full capacity without the need for social distancing or vaccine passports, fuelling on-trade demand. Nevertheless, RTDs still had a far lower level of on-trade volume sales than beer ... Read More
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Rtds in Denmark
... all remaining COVID-19 restrictions in February 2022. Bacardi Breezer, Smirnoff Ice and Shaker continued to dominate the RTD landscape in Denmark as all three brands enjoy high levels of brand recognition, consumer loyalty, and wide ... Read More
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Rtds in Portugal
... existing products and/or different flavours. They also explored the convenience aspect by offering options that could be consumed on the go or anywhere. In 2022, the category also benefited from a long, hot summer, the ... Read More
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Rtds in Greece
... the review period. The brand was mostly available in the on-trade channel, but by the end of 2022 it started to be introduced in off-trade outlets as well. The new Chandon offering is a ready-to-drink ... Read More
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