Category: Pharmaceuticals
Europe Pharmaceuticals
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Vitamins in Bulgaria
... for long periods as they have very limited exposure to the sun. In 2023, an estimated 60% of the population in Bulgaria is thought to have a vitamin D deficiency. Moreover, this comes at a ... Read More
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NRT Smoking Cessation Aids in Bulgaria
... smoke, including 32% of children aged 13-15 years, which are among the highest rates in the European Union. Despite rising health awareness and increasing numbers of consumers avoiding unhealthy habits, the majority of Bulgarians are ... Read More
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Vitamins in Greece
... increases underpin retail current value growth in most categories, amid declines in retail volume sales. In the two categories projected to see retail volume growth over 2024, vitamin B and vitamin D, retail value growth ... Read More
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NRT Smoking Cessation Aids in Hungary
... of advertising and promotion is limiting sales with many consumers unaware of NRT smoking cessation aids and how they can help them stop smoking. Indeed, Hungarians often try alternative ways to quit smoking, such as ... Read More
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Herbal/Traditional Products in Denmark
... trend encouraged more individuals to include herbal/traditional products in their daily routines. Although inflation in Denmark was notably lower in 2024 compared to the previous years, a portion of the value growth still resulted from ... Read More
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Paediatric Consumer Health in Bosnia and Herzegovina
... achieves significant retail sales price value growth, primarily driven by rising product prices amidst ongoing inflation, while retail volume growth remains stable. The growing presence of competitively priced paediatric health brands plays a key role ... Read More
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Analgesics in Croatia
... retail volume growth into solid value growth. Euromonitor International's Analgesics in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Dietary Supplements in Croatia
... dietary supplements become a regular part of daily nutrition, consumer demand remains stable. This stability, combined with price hikes amid moderate inflation in 2024, is leading to solid value sales. Only a few segments, which ... Read More
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Dietary Supplements in Hungary
... more interested in replenishing stocks of dietary supplements that are considered important to everyday health. In addition, consumers have been seeking out dietary supplements with specific benefits, that help prevent against certain diseases or strengthen ... Read More
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Consumer Health in Denmark
... with lower inflation and a reduction in interest rates, has fostered a more optimistic consumer sentiment. Although many consumers are prioritising expenditures on travel and experiences, consumer health has not been significantly affected by these ... Read More
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Consumer Health in Bosnia and Herzegovina
... significant product price increases, particularly as input material costs rise amidst geopolitical crises in the wider region and globally. This inflationary environment restricts consumer spending and limits the growth potential of many consumer health categories. ... Read More
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Consumer Health in Croatia
... has brought clear benefits to Croatia’s economy, local consumers witnessed additional price increases following the switch from the national currency Croatian Kuna (HRK) to the Euro. Overall, consumer health in Croatia is managing to stay ... Read More
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Digestive Remedies in Bosnia and Herzegovina
... health. The demands of frequent travel, commuting, and professional obligations have led to an increased awareness of the importance of digestive wellbeing. As digestive discomfort can severely affect daily functioning, the importance of digestive remedies ... Read More
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Paediatric Consumer Health in the Czech Republic
... prolonged flu season. Stock problems with certain medicines for cough and fever resulted in panic and bulk buying, with parents buying whatever product was available. In 2024, the spread of respiratory infections among children was ... Read More
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Digestive Remedies in Croatia
... habits, limited physical activity and predominantly sedentary behaviours. These factors have resulted in common digestive issues such as indigestion, heartburn, bloating and constipation. While increased access to information through social media has educated consumers about ... Read More
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Dermatologicals in Croatia
... Local consumers are increasingly focused on achieving and maintaining healthy, radiant skin, which drives demand for both beauty and personal skin care products as well as medicated and non-medicated dermatological offerings. The trend towards well-groomed ... Read More
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Sleep Aids in Greece
... widespread geopolitical uncertainty. The rise in demand is not only driven by new consumers entering the category but also by an increase in the frequency of use by existing consumers. There is a very low ... Read More
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Paediatric Consumer Health in Greece
... this is largely due to price rises, as retail volume sales are expected to fall in many categories. Over 2024, declines in retail volume sales of paediatric cough/cold remedies and paediatric analgesics are underpinned by ... Read More
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NRT Smoking Cessation Aids in Greece
... However, in 2024, with price increases taking a toll on the category’s retail volume growth, Johnson & Johnson Hellas, the sole player in NRT smoking cessation aids, retained the existing prices of most of its ... Read More
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Dermatologicals in Hungary
... Consumers rely on the recommendations of pharmacists for dermatological problems. However, with high inflation eroding purchasing power in recent years, some consumers have chosen to go without these products if they do not consider them ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria
... slower pace than the previous year. Price sensitivity among Bulgarian consumers is a key factor influencing purchasing decisions when it comes to cough, cold, and allergy (hay fever) remedies. As a result, many Bulgarians opted ... Read More
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Sleep Aids in the Czech Republic
... brought on by high costs of living and geopolitical conflicts. Sleep aids face challenges from rising average retail prices, as well as the growing number of alternatives in the form of dietary supplements and herbal ... Read More
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Dermatologicals in Bulgaria
... a significant increase in the number of mosquitoes across the country. As a result, antipruritics are in higher demand to treat bites on the skin. In areas near water, such as around the Danube and ... Read More
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Herbal/Traditional Products in Croatia
... have led local consumers to exercise caution when spending on non-essential items, including more expensive versions of herbal/traditional consumer health products. Despite these challenges, the category is seeing solid retail value growth in 2024, and ... Read More
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Paediatric Consumer Health in Hungary
... the consumption of paediatric analgesics. Parents inevitably tend to prioritise the wellbeing of their children even when household budgets are stretched. However, less essential products like vitamins and dietary supplements are still facing decline in ... Read More
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