Category: Packaged Foods
Europe Packaged Foods
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Organic Packaged Food in Switzerland
... and wellness positioning, organic food is associated with socially and environmentally responsible farming practices. It thereby has the capacity to benefit from the rise in consumer eco-consciousness and broader ethical concerns. Furthermore, the organic segment ... Read More
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Better For You Packaged Food in Switzerland
... it easy for consumers to quickly compare similar products and choose the ones with the best nutritional value. It classifies food products on a coloured scale from the A group, which is green (for example, ... Read More
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Fortified/Functional Packaged Food in Switzerland
... immune system in the face of the SARS-CoV-2 virus encouraged consumers to look for foods with added nutrients such as vitamins, which were perceived to offer a natural way to help to fight off viral ... Read More
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Naturally Healthy Packaged Food in Austria
... with a natural positioning, considering them to be healthier than products that make health claims on the basis of fortification or modification. Moreover, this positioning chimes with the general direction of the health and wellness ... Read More
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Organic Packaged Food in Austria
... regional and organic food. This in turn has strengthened Austria’s organic sector, which has the highest percentage of organically farmed agricultural land in the EU. The strength of organic packaged food in Austria is underpinned ... Read More
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Better For You Packaged Food in Austria
... relatively limited in the Austrian market. There are reduced fat products within chilled and frozen meat and seafood, but their sales are quite niche and the growth trend largely follows that of the main meat ... Read More
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Fortified/Functional Packaged Food in Austria
... when it comes to food products. The most prominent area of fortified/functional packaged food is dairy, with demand supported by consumer interest in probiotic yoghurt. Within dairy, the trend towards products with added protein is ... Read More
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Organic Packaged Food in Bulgaria
... the pandemic as they continued to work from home during much of 2021, lessening the need for expensive office clothes and shoes. Additionally, many consumers travelled less due to the low uptake of COVID-19 vaccines ... Read More
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Fortified/Functional Packaged Food in Bulgaria
... period in 2021. Nevertheless, retail value sales were mostly positive thanks to the rise in unit prices of nearly all packaged food. Furthermore, the importance of probiotics grew during the COVID-19 pandemic as it is ... Read More
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Naturally Healthy Packaged Food in Bulgaria
... value sales growth during the first three years of the review period. During 2020, however, NH packaged food registered a larger increase in sales due to stockpiling and many consumers eating at home more often. ... Read More
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Better For You Packaged Food in Bulgaria
... fat and BFY reduced salt registered slower retail value sales and negative volume growth in 2021 after these categories saw robust sales growth in the previous year. Slower demand was mainly as a result of ... Read More
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Naturally Healthy Packaged Food in Poland
... more consumers pay greater attention to their overall health. NH products have been around for quite some time in Poland, but in recent years, the products have gained even more attention. One of the only ... Read More
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Better For You Packaged Food in Poland
... now paying attention to their overall health. This is leading to a growing demand for reduced sugar products, further encouraged by the introduction of the sugar tax in 2021. While this new legislation only currently ... Read More
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Fortified/Functional Packaged Food in Poland
... paying greater attention to their overall health. As a result, products with added nutrients or healthy ingredients are growing in popularity. Many local consumers perceive these products to be superior in terms of healthiness, which ... Read More
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Organic Packaged Food in Poland
... organic packaged food were not generally willing to switch back to standard products to make savings. As such, all organic packaged food has performed well in 2020 and 2021. In fact, the product area is ... Read More
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Organic Packaged Food in Ukraine
... with standard equivalents, as well as the efforts of category players to present their brands and products with a premium image to justify higher price tags. Two packaged food categories in which organic products are ... Read More
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Better For You Packaged Food in Sweden
... the category benefitted from the increased health and wellness focus, with consumers seeking to take more ownership their health during such an uncertain and potentially dangerous time. Health and wellness is not a new trend ... Read More
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Better For You Packaged Food in Ukraine
... in 2020. Numerous BFY reduced sugar products now have a very strong profile across various categories of packaged food, the result of well-supported recent launches by major players. In ice cream for instance, Limo recently ... Read More
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Naturally Healthy Packaged Food in Sweden
... in home-cooking and eating healthier. Unlike other HW packaged food categories in Sweden, NH packaged food is not subject to any specific consumer trends. Instead, it benefits from a gradually rising interest in health and ... Read More
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Fortified/Functional Packaged Food in Sweden
... this uncertain time), it is a category that faces numerous struggles, with many of the negative review trends persisting. On the upside, protein enriched products and products fortified with vitamins continue to drive sales of ... Read More
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Naturally Healthy Packaged Food in Ukraine
... the idea that dairy products are inherently healthy due to the absence of artificial ingredients in their manufacture. Ukrainian consumers are generally very prepared to place their trust in simple products that are made using ... Read More
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Organic Packaged Food in Sweden
... products to use in their home cooking. However, growth remains rather modest considering the low share organic products holds in the overall industry. There is a strong interest in “natural” products in Sweden, which is ... Read More
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Fortified/Functional Packaged Food in Ukraine
... situation has sharpened the focus of many Ukrainian consumers on the role that a healthy diet and good nutrition play in supporting general health and boosting immune system function. This has supported rising demand for ... Read More
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Organic Packaged Food in Romania
... careful as to what they were consuming and their health state. Organic food was perceived as providing advantages such as the absence of preservatives, additives and genetic modifications, a natural source and farm origin. Of ... Read More
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Naturally Healthy Packaged Food in Slovakia
... a particularly strong trading year in 2020. Health labels such as free from preservatives and free from additives are increasingly seen as healthier than packaged foods that are naturally healthy. Euromonitor International's Naturally Healthy Packaged ... Read More
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