Category: Men's Apparel
Europe Men's Apparel
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Jeans in Norway
... jeans is one of the more durable apparel categories, it is easier for consumers to defer purchases until sales or promotions offer cost savings. Euromonitor International's Jeans in Norway report offers a comprehensive guide to ... Read More
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Menswear in Hungary
... hybrid working due to the enduring popularity of remote working supported higher demand for men’s shirts, polo shirts and prominently branded T-shirts, all of which are considered ideal attire for those following hybrid work regimes. ... Read More
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Apparel and Footwear in Norway
... prices. The notably lower growth in 2023 follows two years of growth, which saw sales surpass pre-pandemic levels, and a correction is therefore not unexpected. A notable and prolonged period of discounting during the summer ... Read More
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Menswear in Sweden
... Following the outbreak of COVID-19, menswear was driven by a strong demand for everyday wear, primarily sports-inspired apparel. In 2022, this shifted towards more dressed, formal, or occasion wear, with wedding ceremonies, work and other ... Read More
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Apparel and Footwear in Sweden
... to remain positive, albeit lower than levels experienced in 2021 and 2022, primarily driven by inflation and rising unit prices. The expected decline in retail volume is attributed to a strong resurgence in sales post-COVID-19, ... Read More
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Apparel and Footwear in Spain
... key factor behind this trend. With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spaniards saw a decline in their real disposable incomes. While the rate of inflation showed ... Read More
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Menswear in Portugal
... in 2022 and 2023, slowing down recovery, with Inflation hitting double digits in summer 2022. While inflation rates registered a slowdown in 2023, ongoing Inflation and a significant increase in housing interest rates impacted purchasing ... Read More
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Apparel Accessories in Hungary
... important influence on waning demand for warm scarves, hats and gloves was the very mild weather that was experienced in Hungary during winter 2022/2023, which meant that there was far less need for warm hats, ... Read More
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Apparel and Footwear in Hungary
... of all European countries during the year after experiencing double-digit inflation over the course of 2022. This led to further substantial increases in average unit price across all categories of apparel and footwear, following double-digit ... Read More
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Jeans in Spain
... children throughout the year. The casualisation of workwear also boosted demand for jeans, although this was partially counteracted by the athleisure trend, as more local consumers chose to wear tracksuit bottoms (men) and leggings/yoga pants ... Read More
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Jeans in Sweden
... jeans struggled with retail volume growth, with consumers increasingly trading up for more premium and durable alternatives. As such, while retail value sales have surpassed pre-pandemic levels, retail volume sales will struggle to reach those ... Read More
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Jeans in Portugal
... with various garments and footwear, in both formal and informal settings. Working from home continues to be commonplace in Portugal, and a more casual style continues to be well-accepted in the office. This continues to ... Read More
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Jeans in Hungary
... surge seen in demand for economy men's jeans, while in women’s jeans, the corresponding trend was the spike in demand for standard women's jeans. This divergence stems primarily from the tendency of men to gravitate ... Read More
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Menswear in Spain
... trend. With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spaniards saw a decline in their real disposable incomes. While the rate of inflation showed signs of easing during ... Read More
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Menswear in Norway
... prices. This follows two years of growth thanks to a return to in-store shopping and social events post-pandemic. In 2022, the increase in weddings, business and other social events boosted demand for semi-formal and formal ... Read More
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Jeans in Austria
... of the review period, with many consumers already owing one or more pairs. Importantly, consumers were more inclined to use and reuse their jeans instead of buying new ones. Moreover, the strong 2022 rebound in ... Read More
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Jeans in Poland
... impact. This concept fosters sustainability, encourages innovation, and advocates for a more responsible approach to jeans production and consumption. Numerous international producers have pledged to create sustainable and eco-friendly denim. For instance, Indi... Euromonitor International's ... Read More
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Apparel and Footwear in Poland
... affordable brands and private label. As production and raw material expenses continue to soar, manufacturers are compelled to adjust their pricing strategies, resulting in higher average unit prices for both apparel and footwear. Consequently, while ... Read More
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Menswear in Greece
... the cost of living crisis, which is taking its toll upon consumer purchasing power, volume sales of menswear products considered non-essential have declined, while current value sales have increased. Nevertheless, to some degree, growth in ... Read More
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Jeans in Greece
... mid-spring, when local consumers switch to shorts and skirts). Euromonitor International's Jeans in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Menswear in Poland
... a desire for fashionable and versatile swimwear among Polish men, reflecting a notable surge in the market's value. This trend is indicative of a growing preference for stylish yet functional swimwear options, aligning with the ... Read More
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Menswear in Austria
... uncertainty amid high inflation and the high cost of living limited new purchases. Importantly, Austria had one of the highest inflation rates in the EU towards the end of the review period. Therefore, also similar ... Read More
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Jeans in the United Kingdom
... economy and super premium segments, while mid-priced items face challenges. On the one hand, the demand for economy jeans is rising as consumers increasingly prioritise affordability without compromising on style. This is particularly evident as ... Read More
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Menswear in the United Kingdom
... costs take their toll, individuals are becoming more prudent in their spending habits. Discretionary spending on non-essential items, including menswear, is decreasing as consumers prioritise essential expenditure and seek to tighten their budgets. This shift ... Read More
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Apparel and Footwear in the Netherlands
... leading to a more prudent approach to spending among Dutch consumers. The overall value growth in these sectors continues to be influenced by steep inflation rates in the Netherlands, accompanied by rising energy costs and ... Read More
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