Category: Marketing & Market Research
Africa Marketing & Market Research
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Digital Advertising in South Africa
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, ... Read More
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Advertising in South Africa
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, ... Read More
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Advertising Top 5 Emerging Markets Industry Guide 2019-2028
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry. Key Highlights These countries contributed $142,540.6 million to the global advertising industry in 2023, with a compound annual ... Read More
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Educational Tourism Market, By Age Group (Less Than 15 Years , 16-25 Years , 26-40 Years , and 41-55 Years), By Education Type (Primary , Secondary , College , and Post-graduation), By Occupation (Students, Teachers, Government Officials, Corporation Managers, Enterprise Owners, Workers, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... Government Officials, Corporation Managers, Enterprise Owners, Workers, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) Educational tourism is one of the fastest growing segments of the tourism industry. ... Read More
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Sustainable Tourism Market, By Type (Coastal Tourism, Mountain Tourism, Island Tourism, and Others), By Traveler Type (Solo, Group, Family, and Couples), By Age Group (Millennial, Baby Boomers, Generation X, Silver hair), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... Latin America, Europe, Asia Pacific, Middle East & Africa) Sustainable tourism is a growing market with significant potential for further growth in the coming years. It refers to visiting natural areas and supporting local communities ... Read More
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Morocco in 2040: The Future Demographic
... 65+ population will influence consumer trends and spending. Ongoing urbanisation will create business opportunities while placing pressure on infrastructure. The rising middle class and growing consumer base will make Morocco an increasingly attractive consumer market ... Read More
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Data Management Advertising Software Market, By Component (Cloud, On-premise), By Data Source (First-party Data, Second-party Data, Third-party Data), By End User (Ad Agencies, Publishers), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... & Africa) The data management advertising market has seen significant growth in recent years owing to increased digitalization and focus on data-driven marketing strategies by companies. With a huge amount of consumer data being generated ... Read More
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Hearing Aids Market, By Product Type (Hearing Aid Devices, Hearing Implants), By Type of Hearing Loss (Conductive Hearing Loss, Sensorineural Hearing Loss, Mixed Hearing Loss), By Patient Type (Adults, Paediatrics), By Sales Channel (Otolaryngology Clinics, E-commerce, Retail Stores, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... E-commerce, Retail Stores, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) Global hearing aids market has been witnessing steady growth over the past few decades. Hearing aids are devices ... Read More
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Ghana in 2040: The Future Demographic
... in living standards will increase life expectancy. While the fertility rate falls, population growth will lead to a higher number of live births in 2040, driving growth in child-related segments. The population will remain young, ... Read More
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Algeria in 2040: The Future Demographic
... continue to challenge the country. Rising living standards will support the ageing trend, with an increase in 65+ citizens impacting the consumer landscape. The urban population will expand, with urbanisation remaining above the regional average, ... Read More
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Middle East and Africa in 2040: The Future Demographic
... to growth in major cities while placing pressure on infrastructure, creating housing shortages. Living standards and healthcare improvements will increase life expectancy while the population above 65+ grows. However, the region will continue to have ... Read More
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Middle East And North Africa DOOH - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... 2024, and is expected to reach USD 717.40 million by 2029, growing at a CAGR of 16.41% during the forecast period (2024-2029). With the increasing complexity of online advertising, coupled with the premium pricing charged ... Read More
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Epilepsy Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Progressive Myoclonic Epilepsy, Reflex Epilepsy, Generalized Epilepsy, and Other), Route of Administration (Oral, Parenteral, and Others), Treatment Type (First-Generation Drugs, Second-Generation Drugs, and Third-Generation Drugs), Age Group (Adults and Children), Distribution Channel (Hospital Pharmacies, Retail Pharmacies, and Others), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America)
... and Others), Treatment Type (First-Generation Drugs, Second-Generation Drugs, and Third-Generation Drugs), Age Group (Adults and Children), Distribution Channel (Hospital Pharmacies, Retail Pharmacies, and Others), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, ... Read More
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Programmatic Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
... America Programmatic Advertising Platform Market Set to Skyrocket, Fueled by Mobile and Social Media Growth The programmatic advertising market in North America is set for significant expansion, fueled by the widespread use of mobile devices ... Read More
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Global Circular Fashion Market, By Product Type (Apparel, Accessories, Footwear, Others), By End-use (Men, Women, Kids, Unisex, Others), By Distribution Channel (Online, Offline, Others), By Textile Source (Organic, Recycled, Reused, Natural Materials, Others), By Consumer Group (Millennials, Generation X, Generation Z, Baby Boomers, Others), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)
... Group (Millennials, Generation X, Generation Z, Baby Boomers, Others), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific) The Circular fashion Market size was valued at US$ 6.09 Billion in ... Read More
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Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa
... details how companies can leverage affordability, technology, and values to cater to the needs of the growing population of 1.2 billion consumers, particularly the younger and lower-income segments. It also explores how companies that localize ... Read More
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TV Ad Spending Market, By Delivery Platform (Cable TV, Satellite TV, Others), By Time Slot (20 Seconds, 60 Seconds, and More than 60 Seconds), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... and Africa) The TV Ad spending market size was valued at US$ 212.27 Bn in 2023 and is expected to reach US$ 298.12 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 5% ... Read More
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Assistive Technology Market, By Product Type (Mobility Devices, Hearing Aids, Vision and Reading Aids, Communication Devices, Daily Living Aids, Prosthetics and Orthotics, Assistive Software and Apps, Others), By Disability Type (Mobility Impairment, Hearing Impairment, Visual Impairment, Speech and Language Impairment, Cognitive Impairment, Others), By Age Group (Children, Adults, and Elderly), By End User (Hospital, Homecare Settings and Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)
... Impairment, Speech and Language Impairment, Cognitive Impairment, Others), By Age Group (Children, Adults, and Elderly), By End User (Hospital, Homecare Settings and Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and ... Read More
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Tunisia in 2040: The Future Demographic
... putting more pressure on state resources. Tunisia’s appeal as a consumer market should rise in the future due to its mounting populace, positive economic growth, rising incomes and further urbanisation. Euromonitor's Tunisia in 2040: The ... Read More
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Africa Smart Display Market by Display Technology (LCD, LED, E-Paper Display, and Other Display Technologies), by Type (Standalone Smart Displays, Integrated Smart Displays, Interactive Touchscreen Displays, Transparent Smart Displays, and Other Display Types), by Display Size (Below 24 Inch, 24 Inch to 55 Inch, and Above 55 Inch), by Resolution (UHD, FHD, HD, and Others) by Application (Smart Home, Digital Signage, Automotive, Healthcare, and Other Applications), and by Sales Channel (Direct Sales, Retailers & Distributors, and E-Commerce or Online Sales) – Opportunity Analysis and Industry Forecast, 2023–2030
... Size (Below 24 Inch, 24 Inch to 55 Inch, and Above 55 Inch), by Resolution (UHD, FHD, HD, and Others) by Application (Smart Home, Digital Signage, Automotive, Healthcare, and Other Applications), and by Sales Channel ... Read More
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AVOD Services Market, By Content Type (Movies, TV Shows, Original Series, News, Sports, User-Generated Content (UGC)), By Platform Type (Standalone AVOD platforms, AVOD offerings within broader streaming services, AVOD-supported social media platforms), By Genre (Drama, Comedy, Action/Adventure, Horror/Thriller, Romance, Sci-Fi/Fantasy, Documentary, Animation), By Device (Mobile devices (smartphones, tablets), Desktop and laptops, Smart TVs, Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)), By Advertising Format (Pre-roll ads, Mid-roll ads, Post-roll ads, Banner ads, Interactive ads, Native ads), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... Comedy, Action/Adventure, Horror/Thriller, Romance, Sci-Fi/Fantasy, Documentary, Animation), By Device (Mobile devices (smartphones, tablets), Desktop and laptops, Smart TVs, Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)), By Advertising Format (Pre-roll ads, Mid-roll ads, Post-roll ... Read More
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Tanzania in 2040: The Future Demographic
... due to high fertility and birth rates. Urbanisation will be rapid and Dar es Salaam will remain the dominant city. A surging populace and rising prosperity will make Tanzania increasingly attractive as a consumer market, ... Read More
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Ethiopia in 2040: The Future Demographic
... in 2040. Longevity will climb but many health challenges will persist. Urbanisation will be swift, though Ethiopia will remain one of the least urbanised countries globally. Ethiopia’s appeal as a consumer market should increase, however ... Read More
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Côte d'Ivoire in 2040: The Future Demographic
... influenced by high birth rates and low life expectancy. Urbanisation will remain swift and Abidjan will continue to dominate the urban landscape. Côte d’Ivoire should become increasingly appealing as a consumer market due to its ... Read More
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Economy of Egypt 2023
... in terms of how it is progressing over several decades. There are sectors where it excels and others where it lages. The main issue is to diversify exports with more industrial added value going forward. Read More
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