Category: Marketing & Market Research
Africa Marketing & Market Research
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Who's Who in Egypt 2025
... comprehensive, accurate, up-to-date & impartial information on thousands of the most prominent & significant figures throughout Egypt. This superb reference work records the lives & achievements of men & women's from every profession & activity. Read More
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Open Source CRM Software Market, By Type (Operational CRM, Analytical CRM, Collaborative CRM, and Other types), By Deployment Mode (On-premises, Cloud-based, and Hybrid), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End-user Industry (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, and Others), By Application (Marketing, Sales, Customer service and support, and Others), By Component (Software and Services), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... CRMs provide a cost-effective alternative for managing relationships and interactions with customers. Some key benefits of open source CRMs include low upfront costs, flexibility to customize features as per business needs, and avoiding vendor lock-ins. ... Read More
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TV Ad Spending Market, By Delivery Platform (Cable TV, Satellite TV, Others), By Time Slot (20 Seconds, 60 Seconds, and More than 60 Seconds), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... air commercials on broadcast and cable networks. As consumer behaviour evolves in the digital age, the effectiveness and ROI of TV ads continue to be a topic of interest and adaption for businesses aiming to ... Read More
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Global Circular Fashion Market, By Product Type (Apparel, Accessories, Footwear, Others), By End-use (Men, Women, Kids, Unisex, Others), By Distribution Channel (Online, Offline, Others), By Textile Source (Organic, Recycled, Reused, Natural Materials, Others), By Consumer Group (Millennials, Generation X, Generation Z, Baby Boomers, Others), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)
... use of resources by emphasizing the reuse, recycle, and reduce principles. The traditional linear fashion model, known as the take-make-dispose model, has been detrimental to the environment, causing excessive waste, pollution, and depletion of natural ... Read More
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Sustainable Tourism Market, By Type (Coastal Tourism, Mountain Tourism, Island Tourism, and Others), By Traveler Type (Solo, Group, Family, and Couples), By Age Group (Millennial, Baby Boomers, Generation X, Silver hair), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... travelers opportunities to experience cultural and natural heritage in a responsible and low-impact way. By reducing pollution and environmental degradation, supporting social and economic development in destinations, sustainable tourism aims to provide a better life ... Read More
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Educational Tourism Market, By Age Group (Less Than 15 Years , 16-25 Years , 26-40 Years , and 41-55 Years), By Education Type (Primary , Secondary , College , and Post-graduation), By Occupation (Students, Teachers, Government Officials, Corporation Managers, Enterprise Owners, Workers, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... language courses, or taking specialized academic programs. The global educational tourism market has seen tremendous growth over the past decade due to rising disposable income, globalization, and increasing emphasis on life-long learning. More students are ... Read More
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Data Management Advertising Software Market, By Component (Cloud, On-premise), By Data Source (First-party Data, Second-party Data, Third-party Data), By End User (Ad Agencies, Publishers), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... day through various online and offline channels, businesses have started recognizing the value of collecting, analyzing and activating this data to improve their advertising and marketing campaigns. Data management platforms allow companies to gather consumer ... Read More
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Hearing Aids Market, By Product Type (Hearing Aid Devices, Hearing Implants), By Type of Hearing Loss (Conductive Hearing Loss, Sensorineural Hearing Loss, Mixed Hearing Loss), By Patient Type (Adults, Paediatrics), By Sales Channel (Otolaryngology Clinics, E-commerce, Retail Stores, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... witnessing steady growth over the past few decades. Hearing aids are devices that are designed to amplify and modulate sound for the wearer. These are helpful for individuals suffering from hearing loss or impairment by ... Read More
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France Creator Economy Market, By Platform (Social Media Platforms, Video Sharing Platforms, Podcasting Platforms, Live Streaming Platforms, eCommerce Platforms, Others), By Revenue Model (Advertising, Paid Subscriptions, Merchandise, Affiliate Marketing, Sponsorships and Partnerships, Tips/Donations), By End User (Amateur Creator, Professional Creator), By Content Type (Video Content, Audio Content, Written Content, Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
... and micro-business owners. This has helped foster a thriving community of content creators, programmers, designers, and other independent professionals who earn income by marketing their skills and talents directly to clients. The creator economy allows ... Read More
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Kenya Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update
... a CAGR of 23.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.6% during 2025-2030. By the end of 2030, the BNPL sector is projected to ... Read More
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Nigeria Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update
... a CAGR of 23.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.0% during 2025-2030. By the end of 2030, the BNPL sector is projected to ... Read More
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South Africa Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update
... achieving a CAGR of 23.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.8% during 2025-2030. By the end of 2030, the BNPL sector is projected ... Read More
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Egypt Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update
... a CAGR of 53.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 23.2% during 2025-2030. By the end of 2030, the BNPL sector is projected to ... Read More
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Africa Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update
... a CAGR of 29.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.8% during 2025-2030. By the end of 2030, the BNPL sector is projected to ... Read More
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South Africa: Consumer Profile
... se to overtake millennials as the most prevalent cohort. South Africa is expected to remain one of the most unequal societies in terms of income disparity, as social mobility continues to be hindered by a ... Read More
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Megatrends in Nigeria
... trend has manifested in Nigeria. Euromonitor's Megatrends in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, ... Read More
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Megatrends in South Africa
... each trend has manifested in South Africa. Euromonitor's Megatrends in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer ... Read More
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Nigeria: Consumer Profile
... dominate the consumer landscape. Soaring inflation and high unemployment continue to deepen social inequality. Despite limited budgets and concerns around rising living costs, Nigerians prioritise comfort and quality, often seeking out tailored goods. Euromonitor's Nigeria: ... Read More
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In-flight Retail Advertising Market Research Report By Advertising Medium (Digital Screens, Print Media, In-flight Magazines, Onboard Announcements), By End User (Airlines, Advertising Agencies, Retail Brands), By Type of Advertising (Product Advertising, Service Advertising, Brand Awareness), By Target Audience (Leisure Travelers, Business Travelers, Families) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Industry Forecast to 2032
... By Target Audience (Leisure Travelers, Business Travelers, Families) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Industry Forecast to 2032 The in-flight retail advertising market is expected to be ... Read More
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Mountain Bikes Market Research Report: By Type (Downhill, Freeride, Dirt Jumping, Cross Country, All Mountain and Others), by Riding Type (Indoor and Outdoor), by Application (Racing and Leisure), by End-Users (Beginners/ Intermediate riders and Advanced Riders), By End-Users Age (Kids/Teenagers, Adults and Seniors), by End-Users Gender (Men, Women and Unisex) and By Region (North America, Europe, Asia-Pacific, Middle East and Africa, South America) Industry Forecast Till 2032
... Riders), By End-Users Age (Kids/Teenagers, Adults and Seniors), by End-Users Gender (Men, Women and Unisex) and By Region (North America, Europe, Asia-Pacific, Middle East and Africa, South America) Industry Forecast Till 2032 The mountain bike ... Read More
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Consumer Types in Nigeria
... consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. Euromonitor's Consumer Types in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports ... Read More
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Consumer Types in South Africa
... grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. Euromonitor's Consumer Types in South Africa report analyses factors influencing national consumer expenditure. Consumer ... Read More
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Nigeria Country Profile 2025
... sociodemographic change through to 2050? - What are the major cities, ports and trade corridors? Reason to Buy - Quickly access key data and must know information on target markets - Assess key indicators driving ... Read More
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Senegal Country Profile 2025
... sociodemographic change through to 2050? - What are the major cities, ports and trade corridors? Reason to Buy - Quickly access key data and must know information on target markets - Assess key indicators driving ... Read More
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Mauritius Country Profile 2025
... sociodemographic change through to 2050? - What are the major cities, ports and trade corridors? Reason to Buy - Quickly access key data and must know information on target markets - Assess key indicators driving ... Read More
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