Category: Household Cleaners
South America Household Cleaners
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Bleach in Bolivia
... smuggled products from the country less attractive to Bolivian consumers. Low disposable incomes in Bolivia are also benefiting sales as bleach is a low-cost, multifunctional product that can be used for a variety of household ... Read More
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Bleach in Peru
... a preventive measure to prevent the spread of COVID-19. However, with the WHO declaring the health crisis to be over in 2023 consumer concerns around the need to disinfect homes softened with consumers instead switching ... Read More
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Polishes in Peru
... well below pre-pandemic levels with demand restricted by the challenging economic environment in Peru and elevated inflation. Sales of furniture, floor and metal polish benefited from consumers choosing to entertain friends and family at home ... Read More
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Home Care in Ecuador
... indicators, consumers have been cautious with their spending. High crime rates, political instability and early elections, and the impending arrival of the El Niño climate phenomenon in the country have contributed to this cautious consumer ... Read More
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Home Care in Peru
... continue raising their prices. The sharp rise in the cost of living forced some consumers to reduce their spending on some areas of home care, which placed an obstacle to stronger growth. Players operating within ... Read More
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Polishes in Bolivia
... year, albeit at a slower pace, impacting stronger rates of growth. Furniture polishes is the best performing category in 2023, benefiting from affordable prices, promotional activities at point of sale and product innovation. Euromonitor International's ... Read More
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Toilet Care in Bolivia
... has particularly benefited toilet liquid/foam products. Most Bolivian households do not buy specific toilet care products; lower income households typically use cheaper alternatives like bleach, powder cleaners or even nitric acid. Most toilet care products ... Read More
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Toilet Care in Ecuador
... its new Pato Discos Activos brand. As toilet care is considered a less essential item in Ecuador, consumers need to be persuaded about the benefits of its use through marketing communications if the category is ... Read More
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Surface Care in Ecuador
... under control and virus concerns reduced, consumers, demand for surface care is falling. Nevertheless, retail volume and current value sales of surface care remain well above pre-pandemic levels, with many households still putting a stronger ... Read More
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Polishes in Ecuador
... return to in-person classes after pandemic-related disruptions and students once again returned to wearing school shoes and sought to keep them polished. The return to offices has further boosted demand for shoe care as workers ... Read More
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Surface Care in Colombia
... care sales remain well above pre-pandemic levels in 2023. The weaker performance can be partly explained by the lower focus on disinfection habits since the pandemic, coupled with the more difficult economic situation and high ... Read More
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Toilet Care in Brazil
... an ongoing topic, nonetheless, as Brazil experienced a consistent trend of lower interest rates, fostering economic stimulus and encouraging investment in various sectors. This economic scenario led to positive demand for various home care categories, ... Read More
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Toilet Care in Colombia
... and this has curbed demand. Declining volume sales has been seen in rim blocks and toilet liquids/foams since 2022, as these products are considered non-essential for most Colombians. Consumers are choosing to avoid these items ... Read More
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Polishes in Brazil
... negative performance of floor polish and furniture polish, which hold a combined retail value share of 89%. Over the years, these products have been waning in popularity as they are increasingly considered a discretionary product ... Read More
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Bleach in Colombia
... bleach are still above pre-pandemic levels as the cleanliness habit persists among some households. Moreover, there is a greater understanding of the importance of disinfection to prevent different diseases. While retail prices of bleach have ... Read More
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Bleach in Brazil
... due to lower inflationary pressures. The improving economic framework encouraged some Brazilian consumers to search for substitutes that could also offer affordability and strong cleaning performance, on a better cost-benefit relation, such as standard floor ... Read More
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Polishes in Colombia
... return to face-to-face classes in schools and the return to offices, either full-time or under hybrid working schemes. In offices, the dress code has become more relaxed in recent years, and it is now more ... Read More
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Home Care in Colombia
... but this trend became more acute in 2023 with consumers prioritising only the most essential goods and seeking out the most affordable prices in different retail channels. In this quest for the best price, brand ... Read More
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Home Care in Brazil
... by supply chain disruptions that significantly impacted production costs, a more positive scenario was observed, considering the devaluation of the US dollar against the Brazilian real, no supply shortages and more stable prices of home ... Read More
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Surface Care in Brazil
... cleaners, bathroom cleaners, home care disinfectants and scouring agents. These products, in addition to standard floor cleaners and window/glass cleaners, presented the highest retail value growth rates in 2023. Euromonitor International's Surface Care in Brazil ... Read More
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Home Care in Chile
... levels, 2022 and 2023 were characterised by economic uncertainty. In 2023, the GDP registered a contraction, while unemployment experienced the highest rates since 2009 (excluding 2020 affected by the pandemic), and inflation rates - although ... Read More
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Polishes in Chile
... essential, and the lack of innovation from players negatively impacted demand over the review period. Many local consumers consider polishes obsolete given its specific uses. Compared to other home care categories, polishes did not benefit ... Read More
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Toilet Care in Chile
... the ending of restrictions and the resumption of life outside of the home, including the return to work and school, thereby significantly reducing the usage of bathrooms and toilets during the day. As a consequence, ... Read More
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Surface Care in Chile
... waning impact of the pandemic, with Chileans cleaning less frequently compared to when they spent greater time at home. Euromonitor International's Surface Care in Chile market report offers a comprehensive guide to the size and ... Read More
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Bleach in Chile
... and around their homes as a measure to mitigate the virus's transmission. However, volume sales of bleach remained below levels registered in 2019, because of high inflation and decreasing purchasing power as consumers cleaned less ... Read More
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