Guatemala Household Products

In 2025, polishes in Guatemala experienced a growth rate of 4% in retail current value terms, reaching GTQ50.0 million. This growth was driven by a dual economic reality: continued price sensitivity among a large portion of the population, coexisting with rising disposable income among the growing u ...

In 2025, dishwashing in Guatemala experienced significant retail current value growth of 6%, to reach GTQ335 million, with retail volume sales also seeing a significant rise. Guatemala's economic context, with solid GDP growth, a significant increase in remittances, and a rising median disposable in ...

Bleach in Guatemala reached retail volumes of 30.8 million litres in 2025, representing a growth rate of 4%. Retail value sales reached GTQ230 million, showing a growth rate of 5%. The relatively stable economic environment, with inflation of 2%, and growing remittances, which are expected to see a ...

Home care in Guatemala is characterised by growth, driven by increasing demand for effective and affordable products, a rising middle class, and urbanisation. In 2025, the industry recorded 5% retail current value growth to reach a retail value of GTQ4.2 billion, with laundry care being the largest ...

In 2025, surface care in Guatemala experienced 3% retail current value growth to reach GTQ391 million. A large proportion of the population has lower incomes, so there remains strong demand for low-cost and value for money products, as well as smaller sizes. However, growth can also be attributed to ...

Air care in Guatemala experienced dynamic 5% retail current value growth in 2025, reaching GTQ166 million. This increase was driven by rising disposable incomes, and greater awareness of the benefits of clean indoor air among consumers. Remittances also played a significant role, with a 20% increase ...

In 2025, laundry care in Guatemala experienced growth 4%?retail current value growth to reach GTQ2,669 million, with volume sales seeing a similar rise, driven by remittances and consumer price sensitivity. Remittances to Guatemala are expected to surpass USD24.5 billion in 2025, a 14% increase over ...

In 2025, toilet care in Guatemala experienced retail current value growth of 6%, with retail volumes also seeing a similar dynamic increase. Growth was supported by a heightened consumer focus on hygiene and sanitation, as well as economic factors. The median disposable income per household in Guate ...

Wipes registered healthy volume growth in Guatemala in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes cont ...