Category: Hair Care
Europe Hair Care
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United Kingdom Premium Beauty and Personal Care
... in terms of the specific products they used and the brands they invested in. As the UK’s pace of inflation slowed in 2023, this balancing act was made easier with social media becoming increasingly influential ... Read More
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Poland Beauty and Personal Care
... growth. A major challenge for players was to operate in conditions of high market volatility, with unstable prices and availability of raw materials and components, increasing production costs, increases in the minimum wage and inflation, ... Read More
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Poland Premium Beauty and Personal Care
... of the premium segment was higher than the mass segment, and in fact stood amongst the highest in Europe. The significant growth of the middle-classes, who aspire to purchase high-end products, kept demand strong despite ... Read More
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Poland Mass Beauty and Personal Care
... current value growth was seen across all mass beauty and personal care categories in 2023, with mass skin care and mass adult sun care witnessing the strongest increases. Value growth in this year was partly ... Read More
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Poland Hair Care
... current value sales had already returned to the pre-pandemic level in 2021, and volume sales followed in 2022. Growth was visible across most categories in 2023, except perms and relaxants (a decline only in volume ... Read More
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Slovenia Premium Beauty and Personal Care
... fragrances. The products in these categories are increasingly seen as essential among a wider cross-section of the Slovenian population. The rising popularity of premium brands is tied to the loyalty consumers often feel towards their ... Read More
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Slovenia Beauty and Personal Care
... sales. With consumers adopting this frugal mindset, private label increased its value share in 2023. Meanwhile, the strong double-digit growth in current value terms was generally the result of high inflation. With consumer purchasing power ... Read More
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Slovenia Hair Care
... at a time of high inflation and economic uncertainty. In 2023, discounters including Lidl and drugstores like dm-Drogerie Markt have enjoyed success as Slovenians search for cost-effective options. Balea, a brand that offers a diverse ... Read More
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North Macedonia Hair Care
... continued to account for most value sales, but more niche products registered higher value growth. With consumers continuing to be price sensitive, players boosted sales by offering frequent promotions and discounts. Euromonitor International's Hair Care ... Read More
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Slovenia Mass Beauty and Personal Care
... the performance of private label in recent years. Mass colour cosmetics was one of the best-performing categories, with growth being driven by Gen Z and their growing interest in make-up. Brands such as NYX, which ... Read More
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North Macedonia Premium Beauty and Personal Care
... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More
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North Macedonia Beauty and Personal Care
... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Denmark Mass Beauty and Personal Care
... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More
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Serbia Beauty and Personal Care
... due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices. Many consumers sought more affordable options, turning to private label products, or seeking ... Read More
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Lithuania Beauty and Personal Care
... inflation was present, price increases were lower than in 2022, with positive retail volume growth noted in areas including sun care, skin care and baby and child-specific products. While mass items recorded the bulk of ... Read More
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Denmark Hair Care
... resulted in some downtrading to more affordable solutions. However, the shift back to using hair salons post pandemic also lowered demand for hair care products. Many Danes had delayed having haircuts and treatments during the ... Read More
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Serbia Premium Beauty and Personal Care
... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More
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Latvia Premium Beauty and Personal Care
... mass products. Consumer preferences for premium products is well developed in Latvia, with a good number of consumers already keen to buy premium rather than mass. In current value terms, sales of premium beauty and ... Read More
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Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
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Latvia Beauty and Personal Care
... mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew ... Read More
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Serbia Mass Beauty and Personal Care
... sensitivity among consumers, prompted a notable transition across categories. Notably, discerning consumers opted to migrate from the upper mass segment to its more affordable counterpart, and likewise, from the lower mass category towards private label ... Read More
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Serbia Hair Care
... achieve desired looks. Notably, a growing trend towards embracing grey hair emerged, particularly among women in their 40s and 50s. This demographic shift has led to the introduction of more products catering to grey and ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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