Category: Hair Care
Europe Hair Care
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North Macedonia Beauty and Personal Care
... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Denmark Mass Beauty and Personal Care
... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More
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Serbia Beauty and Personal Care
... due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices. Many consumers sought more affordable options, turning to private label products, or seeking ... Read More
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Lithuania Beauty and Personal Care
... inflation was present, price increases were lower than in 2022, with positive retail volume growth noted in areas including sun care, skin care and baby and child-specific products. While mass items recorded the bulk of ... Read More
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Denmark Hair Care
... resulted in some downtrading to more affordable solutions. However, the shift back to using hair salons post pandemic also lowered demand for hair care products. Many Danes had delayed having haircuts and treatments during the ... Read More
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Serbia Premium Beauty and Personal Care
... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More
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Latvia Premium Beauty and Personal Care
... mass products. Consumer preferences for premium products is well developed in Latvia, with a good number of consumers already keen to buy premium rather than mass. In current value terms, sales of premium beauty and ... Read More
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Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
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Latvia Beauty and Personal Care
... mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew ... Read More
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Serbia Mass Beauty and Personal Care
... sensitivity among consumers, prompted a notable transition across categories. Notably, discerning consumers opted to migrate from the upper mass segment to its more affordable counterpart, and likewise, from the lower mass category towards private label ... Read More
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Serbia Hair Care
... achieve desired looks. Notably, a growing trend towards embracing grey hair emerged, particularly among women in their 40s and 50s. This demographic shift has led to the introduction of more products catering to grey and ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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Lithuania Premium Beauty and Personal Care
... many consumers were keen to treat themselves to affordable luxury, shifting from mass to premium options. Skin care was a huge source of value growth for the mass landscape in 2023. With healthy skin being ... Read More
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Lithuania Mass Beauty and Personal Care
... by the premium segment, mass items remain the core products demanded, particularly in areas deemed essential, where many consumers do not want to pay more for added benefits. As such, mass offerings are strong in ... Read More
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Lithuania Hair Care
... of 2023, price increases were put in place. Notably, prices from Procter & Gamble saw a more pronounced increase in 2023 compared to 2022. Subsequently, hair care products in supermarkets and hypermarkets, with rising prices, ... Read More
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Estonia Hair Care
... in 2023, while professional hair care had a standout performance in both retail value and volume growth. This product area has a strong opportunity for growth, with growth set to continue over the forecast period ... Read More
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Denmark Beauty and Personal Care
... terms of low unemployment and declining inflation, inflation remained high in 2023. Many consumers continued to be financially challenged as high energy costs and rising interest rates caused further financial strife. Conservative spending behaviour was ... Read More
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Latvia Hair Care
... positive impact on current value growth. 2023 was the first year that all pandemic-related restrictions were lifted, with consumers returning to their normal social and professional lifestyles and paying more attention to their hair. Standard ... Read More
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Denmark Premium Beauty and Personal Care
... the past two years has been muted following the dynamic current value growth seen in 2021, when the segment rebounded from the pandemic. Higher inflation has been a key issue for the premium segment in ... Read More
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Mass Beauty and Personal Care in Ukraine
... The development of private label products has also contributed to the market growth. Consumers are attracted by new products at more affordable prices. For example, in 2023, a new product from the Eva private label ... Read More
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Hair Care in Ukraine
... towards purchasing larger packs of hair care products. This strategic move is often driven by the cost-effectiveness of bulk buying. For example, leading brands in standard shampoos like Head & Shoulders, Pantene Pro-V and L'Oréal ... Read More
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Premium Beauty and Personal Care in Ukraine
... being seen in demand for dermocosmetic products. Consumers were exhibiting a strong belief in the superior quality and effectiveness of premium beauty and personal care products, resulting in a willingness to invest in cosmetics that ... Read More
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Beauty and Personal Care in Bosnia and Herzegovina
... though it had slowed relative to 2022. Consumer demand was relatively unchanged resulting in stagnant volume sales in 2023, although skin care, hair care and colour cosmetics benefitted from stronger demand with volume growth rising ... Read More
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