Category: Generation Y
North America Generation Y
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Eating Trends: Generational Food Shopping
... and Millennials/Gen Y (age 25-39). For context and comparison, in addition, parallel data are provided for Gen X (age 40-54), Baby Boomers (age 55-74), and older Seniors (age 75+). The psychographic and product usage data ... Read More
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U.S. Pet Market Outlook, 2018-2019
... 5%. Burgeoning online sales and strong numbers in veterinary services and pet food contributed to the advancement of the market. Continuing the trend of channel migration, the pet food and pet supply retail channels are ... Read More
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Millennials and Financial Services: Reclaiming the "Unbanked"
... savings accounts. As of 2015, 55% of 18- to 34-year-olds were “unbanked” in this sense, up from 49% in 2008. In contrast, the share of Millennials who are institutionally unbanked is falling—that is, the share ... Read More
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Millennial Menus: Culinary Trend Tracking Series
... the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is significantly more likely than those 35+ to like standing out in a ... Read More
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Millennials as Pet Market Consumers
... 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners. ... Read More