Region: North America
Category: Generation Y

North America Generation Y

(28 reports matching your criteria)
  • Millennials and Financial Services: Reclaiming the "Unbanked"

    ... savings accounts. As of 2015, 55% of 18- to 34-year-olds were “unbanked” in this sense, up from 49% in 2008. In contrast, the share of Millennials who are institutionally unbanked is falling—that is, the share ... Read More

  • Millennial Menus: Culinary Trend Tracking Series

    ... the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is significantly more likely than those 35+ to like standing out in a ... Read More

  • Millennials as Pet Market Consumers

    ... 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners. ... Read More

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