Category: Fragrances
Europe Fragrances
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Romania Fragrances
... fewer items being purchased per shopping trip. The positive performance of fragrances was therefore primarily driven by premium fragrances, which maintained double-digit current value growth and low volume growth in 2023. Conversely, mass fragrances recorded ... Read More
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Poland Fragrances
... seduction and indulgence, there was a newfound desire for scents that evoke safety, serenity, and self-satisfaction. Some consumers returned to physical stores, with health and personal care stores providing the primary offline growth momentum. Nevertheless, ... Read More
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Slovenia Fragrances
... accessory by Slovenians, and the increased time spent going out contributed to a surge in usage. In 2022, fragrances sales moved beyond pre-pandemic levels, spurred by the self-care trend, high employment rate and the revival ... Read More
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North Macedonia Fragrances
... sales. Premium outperformed mass, with volume sales increasing. There was also higher growth for men’s premium fragrances than women’s, with men’s premium fragrances also accounting for more value sales than women’s. Euromonitor International's Fragrances in ... Read More
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Lithuania Fragrances
... Fragrances in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More
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Serbia Fragrances
... Lilly commenced direct imports of fragrances from UAE brands. This influx of affordable fragrances expanded the presence of budget-friendly options in drugstores, thereby increasing accessibility to low-cost brands. Euromonitor International's Fragrances in Serbia report offers ... Read More
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Latvia Fragrances
... remained strong in Latvia compared to the Baltic region at large, denting consumer confidence and volume sales of mass fragrances. The war in nearby Ukraine had a lingering impact, with the resultant energy crisis leading ... Read More
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Denmark Fragrances
... demand patterns are still normalising in 2023. Current value growth was partly driven by price increases as inflation rates remained above average. Disposable income was further compromised by higher interest rates and energy costs in ... Read More
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Estonia Fragrances
... sets/kits recording the deepest retail volume decline. Premium segments are appealing to consumers, with entry-level premium fragrances affordable for the vast majority of consumers who appreciate affordable luxury during stressful times. In addition, with premium ... Read More
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Estonia Beauty and Personal Care
... which led retail volume growth in areas such as skin care, colour cosmetics, and baby and child-specific products. Euromonitor International's Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and ... Read More
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Mass Beauty and Personal Care in Ukraine
... The development of private label products has also contributed to the market growth. Consumers are attracted by new products at more affordable prices. For example, in 2023, a new product from the Eva private label ... Read More
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Fragrances in Ukraine
... as life has normalised in some parts of Ukraine as much as it can when a country is experiencing a war on its territory. During times of war or crisis, individuals can tend to seek ... Read More
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Fragrances in Bosnia and Herzegovina
... declined in 2022 and 2023 as consumers were confronted with rising costs of living. Whilst demand for mass fragrances has dropped in 2023, volume sales of premium fragrances enjoyed a noticeable improvement, lifting the entire ... Read More
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Mass Beauty and Personal Care in Greece
... local consumers selected shopping destinations based on offers and discounts on specific products at the time and were keen to cut down on any non-essential purchases. This was demonstrated in two key categories of mass ... Read More
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Mass Beauty and Personal Care in Croatia
... forced many Croatian consumers to look for cheaper alternatives and trade down when purchasing beauty and personal care products. High inflation meant that average unit prices increased strongly across beauty and personal care in 2023 ... Read More
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Fragrances in Greece
... However, premium fragrances has seen growth subsequently and is currently positioned and perceived as a means of escapism. Euromonitor International's Fragrances in Greece report offers a comprehensive guide to the size and shape of the ... Read More
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Fragrances in Sweden
... out from the crowd. Furthermore, premium brands consistently fuel excitement with a steady stream of new launches, keeping the fragrance journey fresh and captivating. The element of status also plays a role. Owning a premium ... Read More
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Fragrances in Switzerland
... retail selling price increases. Companies and retailers justified price increases by the rising cost of raw materials and packaging prices and supply chain issues. At constant 2023 prices, retail value sales rose only marginally at ... Read More
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Fragrances in Croatia
... 2020 during the early stages of the COVID-19 pandemic, followed by a strong rebound in 2021, mass fragrances has been outperforming premium fragrances. 2023 saw rising demand for mass fragrances, while demand for premium fragrances ... Read More
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Mass Beauty and Personal Care in Switzerland
... current value growth at the end of the review period. However, it should be noted that rising prices of raw materials and logistics costs exerted upward pressure on unit prices. Nonetheless, even with inflation taken ... Read More
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Fragrances in Norway
... duty-free sales in 2022 and 2023, domestic fragrance sales have not dipped. This has resulted in overall fragrance volume exceeding pre-pandemic levels. Following a brief correction in 2022, fragrance sales continued their strong growth in ... Read More
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Fragrances in Hungary
... customer group for these products. The price of both mass and premium fragrances continued to rise sharply in 2023 due to the impact of elevated inflation, in line with the pattern seen across beauty and ... Read More
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Mass Beauty and Personal Care in Portugal
... basic categories, with already high penetration levels, such as body wash/shower gel or toothpaste, benefited from Portuguese consumers opting for bigger pack sizes that offered a lower cost per volume. In categories such as body ... Read More
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Mass Beauty and Personal Care in the Netherlands
... in average unit price amid inflationary pressure. However, once again, mass bath and shower recorded a decline in retail current value sales in 2023. The category saw lower sales for products like liquid soap and ... Read More
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Fragrances in the Netherlands
... rebound, albeit at a slower rate and through premium rather than mass fragrances. Consumers still see premium fragrances as a form of affordable luxury, and the full return to pre-pandemic socialisation drove a demand for ... Read More
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