Category: Food
Kazakhstan Food
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Breakfast Cereals in Kazakhstan
... for breakfast for the most part. Also, in light of economic uncertainty and declining purchasing power, consumers are prioritising essential goods in the year. To boost volume sales in the category, manufacturers are expected to ... Read More
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Processed Fruit and Vegetables in Kazakhstan
... economic uncertainty and a decline in the purchasing power. Also, many consumers are opting to make home-canned products to save money, reducing demand for manufactured alternatives. Euromonitor International's Processed Fruit and Vegetables in Kazakhstan report ... Read More
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Rice, Pasta and Noodles in Kazakhstan
... unpackaged rice, which is significantly more affordable than its packaged counterpart. There has been an increase in rice imported from Russia, whilst the majority of long-grain rice is sourced from India. Euromonitor International's Rice, Pasta ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Kazakhstan
... uncertainty and declining purchasing power. In an effort to attract consumers and drive demand, manufacturers are implementing various marketing activities, including offering promotional prices and discounts. Euromonitor International's Processed Meat, Seafood and Alternatives to Meat ... Read More
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Baked Goods in Kazakhstan
... an increasing focus on healthy eating is leading to reduced bread consumption. As more consumers prioritise health and weight management, many are reducing their bread consumption to avoid weight gain. Euromonitor International's Baked Goods in ... Read More
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Staple Foods in Kazakhstan
... modern, healthier alternatives. As consumers become more health-conscious, there is a growing interest in staples with a healthier positioning, such as organic, high fibre and low sugar products. However, this trend is occurring alongside persistent ... Read More
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Sweet Spreads in Kazakhstan
... major beneficiary of improvements in confidence and purchasing power among consumers brought about by a sustained drop in inflation. Frequent discount promotions and the expansion of distribution coverage for more competitively priced Russian brands such ... Read More
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Cooking Ingredients and Meals in Kazakhstan
... modestly on the previous year. This is mainly explained by events in sunflower oil, the single biggest contributor to total sales by some distance. After having fallen in 2023, unit prices for this product type ... Read More
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Sauces, Dips and Condiments in Kazakhstan
... growth terms, this is primarily the result of price hikes imposed to offset ongoing inflationary pressures, as retail volume sales are set to decline for the second year in a row. Falling demand is mainly ... Read More
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Edible Oils in Kazakhstan
... in both respects. The overwhelming and enduring preference for this product type is mainly explained by traditional consumption habits and the fact that it is more affordable than other varieties. That said, after having fallen ... Read More
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Meals and Soups in Kazakhstan
... on the rise, hence the frozen, shelf stable and chilled categories are all poised to record slightly better results in retail volume growth terms than they did in 2023. Overall demand has been further buoyed ... Read More
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Weight Management and Wellbeing in Kazakhstan
... population that is more attentive to health and wellbeing in the wake of the pandemic. As a result, more and more consumers see that the problem of overweightness and obesity affects their general state. Demand ... Read More
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Sports Nutrition in Kazakhstan
... and fitness and sports clubs have reopened and consumers have resumed pre-pandemic exercise and workout routines. Also, as the population pays more attention to health and nutrition, there is rising demand for sports nutrition products. ... Read More
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Kazakhstan Baby Food
... to the positive birth rates in the country. Indeed, Kazakhstan has higher birth rates compared to European countries, for example, which helps to support the category overall. However, consumers continue to display a level of ... Read More
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Kazakhstan Plant-Based Dairy
... Danone’s Alpro is also available. Other brands include Bite, Zdorovye Menu, Green Milk or Aroy-D. Euromonitor International's Plant-based Dairy in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight ... Read More
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Kazakhstan Other Dairy
... are traditionally popular in the country, such as cream and fromage frais, with cream performing particularly well in volume terms. Indeed, such staple products continue to attract demand, despite the high unit prices currently seen. ... Read More
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Kazakhstan Butter and Spreads
... to the more negative performance of margarine and spreads, while butter achieved positive volume growth. Butter is seen as a healthier option compared to margarine and spreads, due to its more natural composition and lower ... Read More
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Kazakhstan Cheese
... way to go to reach its potential in the country, and that cheese has also been one of the categories affected by the Russia-Ukraine war, due to Kazakhstan’s trade links with Russia. Added to which, ... Read More
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Kazakhstan Dairy Products and Alternatives
... thanks to the category offering many staple products to local consumers. It is noted that local production is not strong enough to meet domestic demand, therefore the local market remains dependent on imports overall. This ... Read More
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Kazakhstan Yoghurt and Sour Milk Products
... to high unit prices supported by ongoing demand. Sour milk products is showing a stronger retail volume performance than yoghurt, while flavoured yoghurt is in a small volume decline and plain yoghurt is not significant ... Read More
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Kazakhstan Sugar Confectionery
... raw materials have been resolved, which helps to support the category overall. We also note that prices between chocolate confectionery and sugar confectionery are not significantly different, so we are not seeing any notable trends ... Read More
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Kazakhstan Ice Cream
... consumers’ return to out-of-home lifestyles following the era of the pandemic, with supply chain challenges also now resolving. Euromonitor International's Ice Cream in Kazakhstan report offers in-depth knowledge of the market at a national level, ... Read More
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Kazakhstan Sweet Biscuits, Snack Bars and Fruit Snacks
... by baseline demand. Snack bars, in particular, is seeing robust volume growth across its subcategories, thanks to such products aligning with health and wellness trends, from cereal bars to protein/energy bars. However, consumers remain price-sensitive ... Read More
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Kazakhstan Snacks
... including from Europe, after the disruptions created by the Russia-Ukraine war. Euromonitor International's Snacks in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In ... Read More
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Kazakhstan Chocolate Confectionery
... affecting the chocolate confectionery industry. However, on the positive side, supply chains have been reestablished since the era of disruptions, so we are seeing an increase in the number of available brands in the country. ... Read More
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