Category: Food
Georgia Food
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Meals and Soups in Georgia
... the broad spectrum of meals and soups within the country. Traditional Georgian specialities such as khinkali dumplings and apkhazura meatballs, alongside classic Russian frozen delicacies such as dumplings and pancakes, continue to be manufactured locally ... Read More
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Sweet Spreads in Georgia
... the year. The relatively low unit price growth and increasing discounts from players, especially the dynamic Milka brand, are the main drivers behind this trend. Despite the absence of new major brands entering the market ... Read More
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Edible Oils in Georgia
... influence the dynamics of the sunflower oil subcategory in Georgia. Russia is the most significant importer of sunflower oil into for Georgia, which has relied on Russian sunflower oil for many years. As a result, ... Read More
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Cooking Ingredients and Meals in Georgia
... developments in 2024 due to a slowdown in price increases both in 2023 and in 2024. After a difficult 2022, marked by geopolitical and macroeconomic issues causing rising costs in packaging and logistics, 2024 has ... Read More
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Sauces, Dips and Condiments in Georgia
... price did not show strong growth rates in 2023. At the beginning of 2024, unit price growth was very slow. The expansion of modern trade channels and promotional activity are helping to maintain growth. The ... Read More
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Sports Nutrition in Georgia
... immigrants from Russia, Ukraine and Belarus—despite a decrease in their numbers since late 2023—has contributed to the demand for sports nutrition in 2024. Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to ... Read More
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Consumer Health in Georgia
... of OTC products. The influx of immigrants from Russia, Ukraine and Belarus to Georgia in 2022, prompted by the war in Ukraine, is gradually decreasing. At the same time, tourism continues to recover, positively impacting ... Read More
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Weight Management and Wellbeing in Georgia
... are also interested in products that offer lasting effects. Awareness regarding weight management and wellbeing is rising, particularly among young and mid-aged urban Georgians. As a result, there is a growing preference for products that ... Read More
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Georgia Cheese
... Georgian cuisine, has been bolstered by the growing trend towards snacking, especially with the increasing demand for convenient, packaged formats. Urbanisation and the introduction of branded products in modern retail channels have further expanded the ... Read More
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Georgia Yoghurt and Sour Milk Products
... appeal of matsoni, deeply rooted in Georgian culinary heritage, drives the category. The modernisation of the product, with the introduction of flavours like vanilla and reduced fat versions (such as 1% instead of the traditional ... Read More
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Georgia Baby Food
... affecting the standard milk formula category. This decline is further exacerbated by advertising restrictions, which align with WHO recommendations to promote breastfeeding and limit formula advertisements. Follow-on and growing-up milk formulas are also impacted, though ... Read More
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Georgia Butter and Spreads
... with reductions reaching up to 40% in 2023, a strategy they intend to maintain until the end of 2024. Despite the price hikes, butter remains a staple in Georgian cuisine, deeply ingrained as a traditional ... Read More
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Georgia Dairy Products and Alternatives
... sour milk products exhibit positive growth dynamics. This can be attributed to the recovery of tourism, as well as the entrenched position of dairy products, both traditional and every day, in the Georgian consumer's diet. ... Read More
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Georgia Other Dairy
... a key driving force behind this trend. Moreover, the widespread availability and accessibility of sour cream bolster its popularity, with it being readily available in numerous grocery stores and markets across the country. As unit ... Read More
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Georgia Snacks
... continue to drive volume growth, with promotions playing an increasingly important role in competitive strategies. In 2024, chocolate confectionery is witnessing higher unit prices due to rising production costs, mainly driven by an expected deficit ... Read More
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Georgia Sweet Biscuits, Snack Bars and Fruit Snacks
... the largest category by volume in Georgia, with solid retail volume growth expected in 2024. These are affordable and staple snacks that are consumed every day in Georgia. The extensive range of sweet biscuits on ... Read More
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Georgia Savoury Snacks
... tourism in recent years. Per capita of savoury snacks is rising in Georgia thanks to the availability of larger packaging formats. Despite inflationary pressures, price inflation slowed down in savoury snacks in 2023 and this ... Read More
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Georgia Ice Cream
... new products and flavours. This diverse range of offerings is expected to be one of the main drivers of growth both in retail volume and current value terms. Additionally, the resurgence of tourism will fuel ... Read More
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Georgia Chocolate Confectionery
... to the expected shortage in cocoa. Consumption levels were stifled by higher prices, but the ongoing snackification trend and rising tourism levels are supporting demand in all categories. Discounting is proving to be an instrumental ... Read More
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Georgia Sugar Confectionery
... high unit prices, which is dampening demand to a degree. These types of sugary snacks are considered an affordable treat both for youngsters and adults in Georgia. Pastilles, gummies, jellies and chews, and toffees, caramels ... Read More
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Georgia Gum
... (Mars Inc) faced supply issues resulting in sales decline across its major brands as well as its Wrigley portfolio. Promotional activities such as discounts and merchandising strategies will drive sales in 2024, alongside novelties from ... Read More
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Baked Goods in Georgia
... this product is supported by the fact that it is an essential everyday food with cultural significance. Nonetheless, retail prices of baked goods are highly dependent on its main ingredient, flour. According to estimates, Georgia ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Georgia
... of price hikes. Nonetheless, price increases have had a negative impact on volume performance. In 2023, product development has slowed down due to the focus on pricing and cost rationalisation, which continues to have an ... Read More
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Processed Fruit and Vegetables in Georgia
... stable fruits and vegetables, primarily due to strong demand for convenience products. Many Georgians favour the non-perishable nature and extended shelf life of these products. The burgeoning landscape of supermarkets, hypermarkets and convenience stores has ... Read More
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Rice, Pasta and Noodles in Georgia
... in 2022, when rising costs of grain and flour were a key concern. This moderation in price can be attributed to two factors. Firstly, the economic pressures stemming from the reliance on grain and flour ... Read More
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