Category: Food & Beverage
Tunisia Food & Beverage
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RTD Tea in Tunisia
... brands have entirely exited the market. This failure can be attributed to a combination of factors, including the lack of advertising and consumer education about RTD tea, which remains an unfamiliar product for the majority ... Read More
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Juice in Tunisia
... fruits such as lemons, strawberries, pears, and oranges. However, with the modernisation of society and changing lifestyles, the availability and popularity of packaged fresh juice brands have grown considerably. This category has become particularly prominent ... Read More
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Concentrates in Tunisia
... concentrates, once a staple in many Tunisian households, have seen their appeal wane due to the proliferation of new, more convenient, and varied product offerings. International brands like Tang have exited the market, leaving behind ... Read More
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RTD Coffee in Tunisia
... its products available only in select modern outlets and a few forecourt retailers. The high price point of Starbucks RTD coffee limits its appeal to a narrow demographic, preventing broader penetration in the market. This ... Read More
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Soft Drinks in Tunisia
... power among Tunisian consumers, and the broader economic crisis impacting the nation. These factors have significantly dampened demand for key categories such as carbonates, juices, and other soft drinks. Additionally, the influx of new entrants, ... Read More
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Carbonates in Tunisia
... been a prominent target in this movement, with some Tunisian consumers actively urging one another to shift towards local alternatives. While Coca-Cola’s stagnating demand in 2023 could be partially attributed to price increases in carbonates, ... Read More
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Energy Drinks in Tunisia
... challenges affecting the nightlife sector. Energy drinks, often consumed as mixers with spirits, have seen reduced usage due to declining patronage in nightclubs and bars. This is largely driven by reduced disposable incomes and a ... Read More
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Bottled Water in Tunisia
... is not attributed to a reduction in consumer demand but rather to a series of operational and regulatory challenges. Technical difficulties faced by bottled water manufacturers, such as recurring electricity shortages during production cycles, have ... Read More
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Coffee in Tunisia
... beans, particularly those imported from major suppliers such as India and Brazil. To mitigate the impact of these price increases and sustain consumer interest, market leaders have shifted their focus towards smaller packaging formats, particularly ... Read More
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Tea in Tunisia
... in the monopoly of tea imports and distribution by the Office du Commerce de la Tunisie (OCT), which has been grappling with severe financial difficulties since 2023. These fiscal constraints have hindered the OCT’s ability ... Read More
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Other Hot Drinks in Tunisia
... to exhibit resilience, driven by the consistent demand for local brands such as Said, Oppa, Artisto, and Spipa, which have capitalised on their established reputation and extensive distribution networks. These products are widely available across ... Read More
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Hot Drinks in Tunisia
... products such as tea and coffee, which have placed considerable pressure on consumers. Essential products, particularly fresh coffee, loose black tea, and green tea, remain under the control of the National Trade Office (OCT), which ... Read More
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Sweet Spreads in Tunisia
... costs. In response, consumers are increasingly opting for illicit products, such as Nutella which is sold in traditional grocery retailers, from Libya and Algeria. There is also growing demand for more affordable chocolate spread alternatives, ... Read More
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Sauces, Dips and Condiments in Tunisia
... more affordable prices than their international counterparts, as well as shopping during promotions. Indeed, there is growing demand for sauces, dips and condiments from the discounter Aziza. Overall, all categories are recording lower volume growth ... Read More
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Edible Oils in Tunisia
... oil brands, which have seen price increases due to the escalating cost of imported seeds from the US, Ukraine and Russia. As a result of price hikes, consumers are increasingly opting for larger pack sizes, ... Read More
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Cooking Ingredients and Meals in Tunisia
... cacao, corn and seeds. This increase is impacting consumer demand, with several categories experiencing volume stagnation in the year. In addition, products imported by the Tunisian government, which are sold at affordable prices, including edible ... Read More
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Meals and Soups in Tunisia
... year. Meals and soups brands target upper-income consumers and foreigners, and are mostly sold in modern grocery retailers such as supermarkets and hypermarkets. With limited demand, companies are not actively supporting sales by encouraging consumers ... Read More
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Processed Fruit and Vegetables in Tunisia
... is that persistent drought is negatively impacting yields of local fruit and vegetables. Shelf stable still accounts for most value sales, in particular shelf stable vegetables, which is expected to register very healthy volume growth. ... Read More
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Baked Goods in Tunisia
... with continuing high inflation and worryingly high levels of debt. While unpackaged leavened bread is subsidised, there are prices rises across all other product areas, due to the rising costs of products like wheat, flour, ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Tunisia
... tinned tune, continues to account for most value sales, and is considered an affordable source of protein and is heavily promoted in modern grocery retailers . Euromonitor International's Processed Meat, Seafood and Alternatives to Meat ... Read More
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Breakfast Cereals in Tunisia
... nutritional benefits of breakfast cereal, as well as the convenience, is driving growth, with players positioning breakfast cereal as providing health benefits. Children’s breakfast cereals continues to account for most value sales. Euromonitor International's Breakfast ... Read More
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Staple Foods in Tunisia
... continuing high inflation and also slower growth in the economy, as Tunisia grapples with persistent drought and external financing challenges, aligned with increasing debt. Euromonitor International's Staple Foods in Tunisia report offers in-depth knowledge of ... Read More
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Rice, Pasta and Noodles in Tunisia
... values sales and is expected to see an increase in volume sales, while volume sales are expected to fall for rice. Though both products are subsidised, pasta is manufactured locally, whereas rice is imported, and ... Read More
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Tunisia Beverages Consumption Trends and Forecasts Tracker, Q3 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q3-2024 vs Q3-2023, moving annual totals (MAT), full year ... Read More
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Weight Management and Wellbeing in Tunisia
... Smugglers are taking advantage of this situation to sell illegal weight management products. The smuggled products are typically appetite suppressants sold in traditional souks and online via Facebook pages and groups. Due to the health ... Read More
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