Category: Food & Beverage
Romania Food & Beverage
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Coffee in Romania
... fresh coffee beans and fresh ground coffee pods, as consumers increasingly sought to recreate the ambiance of urban cafés and specialist coffee shops in the comfort of their homes. This shift has supported the trend ... Read More
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Tea in Romania
... pleasure among the mass consumer base during the pandemic. The return to office work and the revival of out-of-home leisure activities favoured coffee, which had already cemented its role as a social beverage in cafés. ... Read More
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Other Hot Drinks in Romania
... during the COVID-19 pandemic, has continued to thrive as consumers increasingly prioritise products with health-related benefits. While chocolate-based flavoured powder drinks remain popular among children, other plant-based hot drinks have carved a niche among adults, ... Read More
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Hot Drinks in Romania
... including hot drinks, particularly coffee. According to the National Institute of Statistics and the consumer price index for July 2024, unit prices for coffee showed growth below inflation compared to July 2023, which contributed to ... Read More
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RTD Tea in Romania
... beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks, and it is performing particularly well with younger audiences. Generation Z, in particular, is focused on healthier eating habits and reduced ... Read More
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Sports Drinks in Romania
... coupled with a rise in gym memberships, reflects this shift towards a more active lifestyle. Additionally, mass-participation events such as marathons and races are experiencing higher turnout, while outdoor activities like hiking have gained substantial ... Read More
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Juice in Romania
... of products. Unit prices for juice increased significantly in 2024, despite a slowdown in inflation compared to the previous year. Changes in taxation, rising costs of raw materials and transportation, and the introduction of a ... Read More
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Soft Drinks in Romania
... Changes in taxation were a significant factor affecting the market, with the VAT rate increasing from 9% to 19% in 2023 and an additional excise tax on drinks with high sugar content coming into effect. ... Read More
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Bottled Water in Romania
... options. Romanians' purchasing decisions are typically influenced by factors such as brand reputation, source credibility, and prior experiences. Additionally, consumers are becoming more informed and now consider specific characteristics, such as nitrate content, when selecting ... Read More
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Energy Drinks in Romania
... in VAT and the imposition of a sugar tax have led to higher unit prices, which, in a context of persistent high inflation, have made energy drinks less accessible to some consumers. Compounding these pressures, ... Read More
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RTD Coffee in Romania
... Romania has had a significant impact on the demand for RTD coffee products. With an expanding number of cafés and a marked rise in home consumption, coffee has become a daily staple in many Romanians’ ... Read More
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Carbonates in Romania
... and low consumer confidence. This category also experienced additional pressures from a VAT increase in 2023 (from 9% to 19%) and the introduction of a new excise tax on sugary drinks, which added 40 RON/hl ... Read More
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Concentrates in Romania
... designed for sports enthusiasts, which have driven demand and supported the category's performance. Liquid concentrates, in particular, have performed well, boosted by strong consumer interest in traditional and herbal syrups that are often viewed as ... Read More
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Baked Goods in Romania
... 2024. Following volume sales decline in 2023, the Government intervened to reduce average retail prices on basic goods, including basic types of bread. Retail volume sales have subsequently bounced back to growth in 2024 suggesting ... Read More
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Processed Fruit and Vegetables in Romania
... energy and logistics increased for manufacturers and retailers. Consumers cut back on purchases with many preparing canned fruit and vegetables from home-grown fresh produce. However, drought and high temperatures in the summer of 2024 incurred ... Read More
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Staple Foods in Romania
... price increases on basic foods, consumers are still feeling financial constraints and many Romanians are at risk of poverty. To protect the vulnerable population, the Government continued to grant social cards in 2024 with its ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Romania
... promotions offered by major international retail chains. Romania is a traditional producer of processed meat with a multitude of regional and national suppliers to cover demand at local and national level. Rising costs throughout the ... Read More
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Rice, Pasta and Noodles in Romania
... high cost of energy, packaging, logistics and manpower continued to take its toll on manufacturers. Price growth was also fuelled by the evolution of mixed pasta, such as ravioli, tortellini, gnocchi, fettuccine, and linguine, which ... Read More
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Breakfast Cereals in Romania
... lower on the priority list of essential daily foods, even among the core target audience. Breakfast cereals are typically purchased by higher-income urban professionals who pursue a healthy lifestyle and consider breakfast cereals to be ... Read More
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Sweet Spreads in Romania
... preserves, packaged formats face strong competition from home-made jams and grey market sales from small farms. Canning fresh fruits is a traditional pastime in Romania, particularly in rural areas but also in urban households. Rising ... Read More
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Edible Oils in Romania
... 20% mark-up on sunflower oil (in formats up to 2 litres) between July and September 2023, which was later extended until the end of 2024. Sunflower oil was among a group of basic products subject ... Read More
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Meals and Soups in Romania
... office employees seek the quick convenience of such foods. Indeed, with people returning to the workplace, there is less time for cooking and this time shortage is fuelling interest in ready to serve foods. Ready ... Read More
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Cooking Ingredients and Meals in Romania
... fall, average prices continued to rise in 2024, except for vegetable and seed oil where prices declined. Consumption of cooking ingredients and meals has declined due to the price rises, while current value sales maintained ... Read More
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Sauces, Dips and Condiments in Romania
... by high inflation have been a deterrent in recent years, whilst the prevailing high cost of living in Romania has forced consumers to cut back. Retail volume sales declined in mustard, ketchup, mayonnaise and tomato ... Read More
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Weight Management and Wellbeing in Romania
... to inflation, there is also a modest increase in demand for products like weight loss supplements and slimming teas. Concerns about weight are particularly significant, with many adults and a notable percentage of children being ... Read More
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