Category: Food & Beverage
Hungary Food & Beverage
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Food & Grocery Retailing in Hungary: Market Snapshot to 2028
... retailing. The report provides an opinion to help companies in the retail industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Scope Historic and forecast retail sales value for ... Read More
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Carbonates in Hungary
... on purchasing power led to decreases in off-trade volume sales in almost all categories, with fast increases in off-trade current value sales amid prices hikes. In 2024, carbonates rebounded, but retail volume sales were below ... Read More
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RTD Coffee in Hungary
... of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power was the main reason for the strong drop in demand, not least for relatively expensive, non-essential products like RTD coffee. ... Read More
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RTD Tea in Hungary
... 2024, supported by lower inflation and the efforts of manufacturers. Players see pricing as a major tool in this competitive soft drinks category in Hungary. The general economic situation improved, helping perceived non-essential products to ... Read More
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Juice in Hungary
... issues from the changes in NETA (Public Health Product Tax) laws, strong pressure on consumer purchasing power and the implementation of EPR (Extended Producer Responsibility) and DRS (Deposit Return Scheme). These impacted operations and demand ... Read More
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Sports Drinks in Hungary
... the category continued to expand with fast growth, driven largely by still relatively low per capita consumption in Hungary. However, growth was also fuelled by the increasing interest in healthy lifestyles, as more consumers prioritised ... Read More
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Bottled Water in Hungary
... rises in unit prices remained the major obstacle to positive retail volume sales development. In 2023, high inflation caused rising costs, and in 2024, amid slower but still significant inflation, the implementation of DRS (Deposit ... Read More
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Soft Drinks in Hungary
... purchasing power, led to decreases in off-trade volume sales amid price hikes. In 2024, the industry began to recover, with rebounds in off-trade volume growth, although a number of categories, and soft drinks overall, had ... Read More
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Concentrates in Hungary
... in the rate of inflation and unit price rises and adaptation to the new conditions slowed the decline in off-trade RTD volume sales of powder concentrates and slightly improved off-trade RTD volume growth in liquid ... Read More
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Energy Drinks in Hungary
... recovered some dynamism and returned to positive off-trade volume growth in 2024. The main growth drivers of the category continued to be constant innovations and launches of new flavours, packaging and recipe updates, price promotions ... Read More
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Hot Drinks in Hungary
... instability. These effects were felt strongly in coffee, tea and other hot drinks. The stabilisation of price movements played a crucial role in halting the sharp decline in off-trade consumption seen in 2022 and 2023, ... Read More
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Other Hot Drinks in Hungary
... in the on-channel channel. Despite further on-trade volume growth as chocolate-based flavoured powder drinks recovered from the slump in demand in the wake of Coronavirus (COVID-19), total volume sales continued to fall at the end ... Read More
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Tea in Hungary
... the rate of inflation and price rises eased, off-trade and total volume sales of tea declined at a much slower rate. While on-trade volume sales continued to recover from the hit taken in the wake ... Read More
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Coffee in Hungary
... the end of the year there were signs of recovery in coffee consumption. While on-trade volume sales continued to recover from the Coronavirus (COVID-19)-induced slump to grow strongly in 2024, this could not offset the ... Read More
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Breakfast Cereals in Hungary
... increases shaping consumer behaviour. As shoppers become more price-conscious, many were actively comparing unit prices to find the best deals and discounts. The economic instability, including the weakening of the forint and rising raw material ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Hungary
... are set to decline in 2024. However, the contraction is relatively modest, as many items – mainly processed meat products – are considered basic necessities, and appreciated for their convenience. Rather than cease buying certain ... Read More
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Staple Foods in Hungary
... value for money, more affordable store-brand alternatives gained ground. Consequently, cost-conscious behaviour and higher prices led to rising retail value sales of staple foods in 2024, while retail volume growth remained flat. Euromonitor International's Staple ... Read More
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Baked Goods in Hungary
... remain the same or rise. However, significant price hikes have led consumers to demand premiumisation, particularly in the yeast bread segment, where higher prices are often justified by enhanced quality or unique offerings. Euromonitor International's ... Read More
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Processed Fruit and Vegetables in Hungary
... shock-freezing methods effectively preserve the structure and vitamins of the produce, resulting in higher-quality offerings that appeal to health-conscious consumers. This enhanced quality has significantly boosted the popularity of frozen fruits and vegetables, particularly among ... Read More
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Rice, Pasta and Noodles in Hungary
... with growth being 14% in 2024. Pasta and rice form the base of many popular local and international dishes, while noodles consumption continues to be bolstered by the growing preference for more convenient meal solutions ... Read More
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Edible Oils in Hungary
... environment. Following the dramatic price hikes in 2022 after Russia’s invasion of Ukraine, which significantly affected global sunflower oil prices, the local market faced challenges, including currency devaluation that made exports more appealing to foreign ... Read More
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Cooking Ingredients and Meals in Hungary
... pressures, these are significantly easing compared to the high levels experienced in 2022 and 2023. Besides higher energy costs, prices were pushed up by supply chain disruptions, due to the ongoing war in Ukraine. As ... Read More
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Meals and Soups in Hungary
... respective product ranges, to include those with a healthier positioning, such as vegetarian or vegan ready meals. Nutriscore labels are also being increasingly adopted to provide transparent nutritional information, helping consumers make choices that align ... Read More
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Sauces, Dips and Condiments in Hungary
... to invest in superior taste and quality. Innovative products such as Heinz's Mayoketchup Saucysauce and the limited-edition creamy Heinz truffle mayonnaise exemplify this trend, offering unique flavour combinations that enhance the culinary experience. Euromonitor International's ... Read More
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Sweet Spreads in Hungary
... with smaller contributions from a host of private label alternatives, including those by Tesco, Spar and Lidl. Despite the fact that consumers remain budget conscious when it came to food purchases, the brand’s value share ... Read More
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