Category: Food & Beverage
Denmark Food & Beverage
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RTD Tea in Denmark
... growth, while reduced-sugar RTD tea has maintained a positive trajectory, highlighting the ongoing consumer interest in wellness-oriented beverages. The shift towards health-conscious alternatives has, however, been accompanied by a decline in traditional, high-sugar RTD tea ... Read More
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Sports Drinks in Denmark
... Royal Unibrew made a notable entry into the regular sports drinks segment by launching a product under its popular Faxe Kondi brand. This expansion has contributed significantly to category growth, as consumers now have access ... Read More
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Energy Drinks in Denmark
... wellness trends among consumers who seek lower-calorie options without compromising on energy boosts. This preference aligns with the overall shift toward healthier beverage choices, which remains a prominent consumer trend in Denmark. Euromonitor International's Energy ... Read More
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Concentrates in Denmark
... category. Powder concentrates, meanwhile, suffer from a limited product range, which restricts their appeal and accessibility. These trends reflect a general decrease in demand for traditional concentrate options as consumers explore other non-alcoholic beverage choices. ... Read More
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RTD Coffee in Denmark
... accessible and appealing to a wider range of consumers, offering choices to suit various preferences and occasions. The on-trade sector has also seen growth, as more foodservice outlets have incorporated RTD coffee into their offerings, ... Read More
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Juice in Denmark
... Additionally, higher ingredient costs have prompted manufacturers to reduce pack sizes, further contributing to the overall drop in sales volume. These dynamics reflect both changing consumer preferences and inflationary pressures on production costs, which collectively ... Read More
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Bottled Water in Denmark
... a gradually improving economy and an increased willingness among Danes to spend on beverages in restaurants and bars. This trend underscores a shift in consumer behaviour, with more Danes opting for bottled water when dining ... Read More
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Carbonates in Denmark
... consumption. Value sales in the category are positive, driven by rising average unit prices, which have been influenced by inflation and consumers’ increased willingness to pay for premium options. The demand for on-the-go carbonates in ... Read More
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Soft Drinks in Denmark
... off-trade is higher as ingredient price increases contribute to higher average unit prices. Additionally, demand for premium products is gradually gaining momentum, reflecting a shift in consumer preferences towards higher-quality options. The ongoing trend towards ... Read More
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Tea in Denmark
... who are opting for alternatives such as ready-to-drink iced tea (RTD) and kombucha rather than traditional black tea. As younger generations continue to favour these modern beverages, the black tea category is seeing a reduction ... Read More
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Other Hot Drinks in Denmark
... these drinks are increasingly perceived as unhealthy, leading parents to buy them for their children less frequently. The drop in value was less pronounced due to rising cocoa prices, which led to higher prices for ... Read More
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Coffee in Denmark
... parents and grandparents. However, fresh coffee pods and beans have seen growth in volume as Danish consumers show a stronger preference for high-quality coffee, demonstrating a willingness to pay more per cup. Coffee beans, in ... Read More
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Hot Drinks in Denmark
... smaller categories are showing more positive developments, including fresh coffee beans and herbal tea. Hot drinks is undergoing shifts, with consumers becoming more selective, which is shaping the overall landscape. Euromonitor International's Hot Drinks in ... Read More
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Staple Foods in Denmark
... However, while breakfast cereals and processed meat, seafood and alternatives to meat posted increases in retail volume sales, and baked goods registered flat growth, following a decrease in 2023, processed fruit and vegetables and rice, ... Read More
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Rice, Pasta and Noodles in Denmark
... projected to see only a very marginal rise in retail volume sales, with slight growth and a decline for pasta and rice, respectively. Nonetheless, due to economic pressures and a desire for budget-friendly meals, Danish ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Denmark
... value growth over 2024, meat and seafood substitutes continued to see by far the fastest increases in 2024. More and more consumers seek alternatives to or substitutes for traditional meat and seafood amid burgeoning health ... Read More
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Processed Fruit and Vegetables in Denmark
... inflationary pressure on prices. Processed fruit and vegetables is a well-developed category in the market, with growing consumer interest in healthier diets that include more fruit and vegetables. This demand is particularly evident in frozen ... Read More
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Baked Goods in Denmark
... increases in average retail current unit prices across baked goods, amid inflationary pressure. However, a shift towards health-conscious ingredients and healthier options was visible in baked goods in Denmark towards the end of the review ... Read More
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Breakfast Cereals in Denmark
... pressure on prices. However, the growth in retail current value sales was much slower than in 2023, as the rate of inflation almost halved. Nonetheless, retail value sales continued to be stimulated by added-value developments, ... Read More
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Sweet Spreads in Denmark
... sweeteners like agave, stevia, and maple syrup. While there is still some interest in premium, organic, and flavoured honey, overall sales have been affected by the higher cost of local honey production and cheaper imported ... Read More
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Meals and Soups in Denmark
... and their ability to provide quick, nutritious meal options. Danish consumers appreciate the practicality of frozen ready meals, as they can be easily stored and prepared on-demand, fitting seamlessly into busy lifestyles. This strong demand ... Read More
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Sauces, Dips and Condiments in Denmark
... there has been a notable shift towards premium products and unique flavour profiles. This maturity means that while traditional condiments like ketchup and mustard remain popular, there is increasing demand for gourmet and artisanal options ... Read More
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Cooking Ingredients and Meals in Denmark
... resulted in slower price growth and provided a boost to volume sales. Despite this, there have been some categories like edible oils that have continued to see price fluctuations due to a shortage of raw ... Read More
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Edible Oils in Denmark
... key olive oil-producing countries, combined with increased production costs, have resulted in significant price hikes in olive oil. This has made it a more expensive option for Danish consumers, who have therefore been turning to ... Read More
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Sports Nutrition in Denmark
... sports nutrition products. These products are readily available in a variety of channels, including online platforms, retail stores, and even within gyms. While younger consumers remain the primary market for sports nutrition, there is also ... Read More
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