Category: Cosmetics & Personal Care
Poland Cosmetics & Personal Care
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Poland Sunglasses
... category remains one of the fastest-growing in eyewear in Poland. Notably, there is a noticeable shift in consumer behaviour towards sunglasses, with more Polish consumers viewing them not only as fashion accessories but also as ... Read More
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Poland Spectacles
... of spectacle lenses due to evolving eye conditions propelled this dynamic growth, contrasting with the more discretionary nature of spectacle frames. Despite the ongoing economic challenges in Poland, spectacle frames also experienced mid-single digit value ... Read More
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Poland Eyewear
... impairments, emerged as the more dynamic category, contributing to overall growth in both value and volume terms. This growth was primarily fuelled by an increase in average unit prices. Conversely, conventional lenses experienced a decline ... Read More
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Poland Baby and Child-Specific Products
... However, different performances were seen across categories. For instance, whilst baby wipes saw below-average growth, a significant surge in sales was witnessed by baby and child-specific sun care, in both retail volume and current value ... Read More
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Poland Skin Care
... increases in sales across all categories. The Polish market is saturated with a variety of multinational and local skin care brands that cater to a wide range of skin problems and consumer needs across all ... Read More
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Poland Beauty and Personal Care
... growth. A major challenge for players was to operate in conditions of high market volatility, with unstable prices and availability of raw materials and components, increasing production costs, increases in the minimum wage and inflation, ... Read More
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Poland Premium Beauty and Personal Care
... of the premium segment was higher than the mass segment, and in fact stood amongst the highest in Europe. The significant growth of the middle-classes, who aspire to purchase high-end products, kept demand strong despite ... Read More
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Poland Depilatories
... remote working back to the office environment served as an extra incentive for individuals to focus on their appearance. Moreover, despite a certain backlash, the social code encouraging hairless skin amongst women remains an important ... Read More
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Poland Sun Care
... current value terms, but not rebounding completely from the pandemic downturn in volume terms. Actual growth in 2023 was primarily propelled by sales of mass sun protection products, although the highest growth rates in current ... Read More
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Poland Mass Beauty and Personal Care
... current value growth was seen across all mass beauty and personal care categories in 2023, with mass skin care and mass adult sun care witnessing the strongest increases. Value growth in this year was partly ... Read More
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Poland Deodorants
... value growth except for deodorant wipes, which maintained its declining trend in volume terms. Growth was largely attributed to the full return of social, professional, and sports activities. With rising prices also playing a role ... Read More
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Poland Hair Care
... current value sales had already returned to the pre-pandemic level in 2021, and volume sales followed in 2022. Growth was visible across most categories in 2023, except perms and relaxants (a decline only in volume ... Read More
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Poland Colour Cosmetics
... a dynamic increase in current value terms – robust double-digit value increases were seen across all the main categories within colour cosmetics. Transitioning from a period dominated by the uncertainties of the pandemic, colour cosmetics ... Read More
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Poland Fragrances
... seduction and indulgence, there was a newfound desire for scents that evoke safety, serenity, and self-satisfaction. Some consumers returned to physical stores, with health and personal care stores providing the primary offline growth momentum. Nevertheless, ... Read More
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Poland Men's Grooming
... returned to the pre-pandemic level. Despite already seeing a strong recovery, value sales saw continued double-digit growth in 2023. While high inflation constrained volume growth to some extent, it significantly boosted value growth, particularly in ... Read More
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Poland Bath and Shower
... after the peak of the pandemic. Bar soap saw one of the most dynamic growth rates in current value terms in 2023, as in recent times, these products have emerged from the shadows of misconception, ... Read More
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Poland Oral Care
... Poles still lack adequate oral hygiene practices, so there is still plenty of room for growth. Nearly 60% of adult Poles brush their teeth twice daily, while almost 20% do so less frequently, according to ... Read More
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Poland Herbal Beauty Products Market: Prospects, Trends Analysis, Market Size and Forecasts up to 2032
... market. Moreover, the report provides deep insights into demand forecasts, market trends, and, micro and macro indicators in the Poland market. Also, factors that are driving and restraining the herbal beauty products market are highlighted ... Read More
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Health and Beauty Specialists in Poland
... is influenced by its wide range of products and rapid response to the changing needs of consumers, product innovations and the growing awareness of consumers who increasingly pay attention to the composition of cosmetics. Manufacturers ... Read More
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Spectacles in Poland
... rising incidence of vision problems linked to population ageing and the increasing use of digital screens among people of all ages. In particular, the latter trend has continued to strengthen interest in specialised varieties with ... Read More
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Eyewear in Poland
... rebound that accompanied the easing of the pandemic and the ending of associated restrictions over 2021-2022. However, the downturn also reflects heightened budget-consciousness and reduced purchasing power amidst the surge in inflation fuelled by the ... Read More
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Sunglasses in Poland
... has been less pronounced than those witnessed in spectacles and contact lenses, however, and sunglasses is poised to be by far the most dynamic of the three categories in this regard over the year as ... Read More
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Fragrances in Poland
... personalities. The resumption in society and return to more frequent face-to-face social encounters, both friendship-based and in business, stimulated demand as people sought to treat themselves after two years of isolation. There is also a ... Read More
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Depilatories in Poland
... the growing popularity of depilatory products has been driven by increasing public awareness of personal care and enhancing aesthetic appeal, mainly among women. Euromonitor International's Depilatories in Poland report offers a comprehensive guide to the ... Read More
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Sun Care in Poland
... and influencers. This reflects in the usage of sun care products. Growth has been driven by high SPF products, reflecting a trend that indicates consumers are increasingly aware of the need to protect their skin ... Read More
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