Category: Cosmetics & Personal Care
Kazakhstan Cosmetics & Personal Care
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Skin Care in Kazakhstan
... as there are a variety of mass face masks available for different skin types and at a selection of price points. During the pandemic, the use of face masks increased as consumers sought to pamper ... Read More
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Premium Beauty and Personal Care in Kazakhstan
... low-income consumers, and with the pandemic losing its grip on the country they were more willing to spend their money on luxury items. The premium segment is relatively small compared to the mass segment in ... Read More
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Bath and Shower in Kazakhstan
... that improve the condition of the skin: such as moisturizing, toning/soothing and nourishing qualities. Consumers are also increasingly opting for these products as they provide a pleasant fragrance and leave a feeling of freshness on ... Read More
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Hair Care in Kazakhstan
... more expensive standard shampoos, which is encouraging sales of salon professional hair care. Amidst growing concerns about hair health, consumers have sought extra treatment products (like masks, no-rinse conditioners, and oils) that they may not ... Read More
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Beauty and Personal Care in Kazakhstan
... was no longer required and socialising began to recover well. The majority of beauty and personal care products sold in Kazakhstan are imported (a high proportion from Russia) with only 10% of products produced locally. ... Read More
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Baby and Child-Specific Products in Kazakhstan
... in 2022, the birth-rate trend altered and recorded a year-on-year decline compared to 2021 levels. Nevertheless, birth rates are higher in Kazakhstan than other Central Asian and European countries as well as its neighbouring country ... Read More
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Colour Cosmetics in Kazakhstan
... solid recovery in 2022 as this product could easily be wiped off by masks. However, with inflation spiking in 2022, price sensitivity impacted consumption of all colour cosmetics categories as consumers limited their purchases or ... Read More
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Fragrances in Kazakhstan
... International's Fragrances in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors ... Read More
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Men's Grooming in Kazakhstan
... back-to-work trend encouraged men to resume their old grooming habits, leading to a positive impact on the category. However, men in Kazakhstan are generally taking more interest and care of their appearance which is driving ... Read More
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Sun Care in Kazakhstan
... rates in 2020 and parent’s increasing attention to the quality of sun care products used on their children. Consumption did slow somewhat in 2022 as the cost of living rose and inflationary pressure squeezed disposable ... Read More
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Mass Beauty and Personal Care in Kazakhstan
... personal care to fit within a limited household and personal budgets. However, the share of mass beauty and personal care is declining on behalf of premium beauty and personal care, which recorded higher double-digit growth ... Read More
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Deodorants in Kazakhstan
... spending more time outside the home and in the company of other people. High awareness of deodorants has helped expand the target audience from teenagers to people aged 55 and over. However, rampant inflation in ... Read More
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Oral Care in Kazakhstan
... in 2022, with the sharp rise in current value sales partly attributed to price increases. Toothbrushes was the fastest growing category in 2022, as regularly changing manual toothbrushes is a fundamental part of personal hygiene. ... Read More
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Sanitary Protection in Kazakhstan
... the local economy, its usual outflow to the global market through Russia was disrupted and its energy sector had to look for other alternatives. As a result, the economy did not reap as much benefits ... Read More
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Tissue and Hygiene in Kazakhstan
... boosted the local economy, its usual outflow to the global market through Russia was disrupted and its energy sector had to look for other alternatives. As a result, the economy did not reap as much ... Read More
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Health and Beauty Specialist Retailers in Kazakhstan
... products (such as vitamins) and symptom relief products (such as ibuprofen) to ensure they are stocked up. Despite chemists/pharmacies accounting for most of the health and beauty sales, the value sales of drugstores/parapharmacies continues to ... Read More
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