Category: Cosmetics & Personal Care
Hungary Cosmetics & Personal Care
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Beauty and Personal Care in Hungary
... driving demand for specialised products such as therapeutic toothpaste, skin-friendly formulations, and anti-agers. Second, despite facing ongoing inflationary pressures and steep price increases, consumers continued to display a growing commitment to skin care, hair care, ... Read More
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Premium Beauty and Personal Care in Hungary
... products were more accepting of price increases due to a desire for prestige and ownership of a premium lifestyle. Despite the claimed benefits, the main draw of premium beauty and personal care remains the feeling ... Read More
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Sun Care in Hungary
... UV exposure risks, particularly for the face, while sunny periods in the autumn are also becoming more frequent. As awareness of the importance of sun protection grows, consumers are increasingly recognising the need for year-round ... Read More
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Bath and Shower in Hungary
... and Aldi proved successful with these retailers helping to moderate the overall impact of unit price growth on the market. Retailers such as these tried to contain price increases to provide consumers with some relief ... Read More
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Men's Grooming in Hungary
... smooth shave. This has led to a surge in demand for men’s shaving and styling creams tailored to facilitate these needs. Euromonitor International's Men's Grooming in Hungary report offers a comprehensive guide to the size ... Read More
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Colour Cosmetics in Hungary
... make-up. Social media influencers, ‘skinfluencers’ and celebrities highlighted the importance of embracing imperfections and emphasising inner beauty. As such, the trend towards minimal make-up with a focus on skin care continued to gain momentum in ... Read More
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Mass Beauty and Personal Care in Hungary
... modest growth. High inflation and declining purchasing power resulted in many consumers prioritising value for money when shopping for beauty and personal care in 2023. Consequently, there was a notable shift towards purchasing larger-sized packs ... Read More
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Hair Care in Hungary
... lingering impact of COVID-19 and rising inflation, which led consumers to seek more cost-efficient alternatives to hair salon services. Besides the reshuffling of consumer habits during the pandemic, there was a noticeable shift towards integrating ... Read More
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Deodorants in Hungary
... Rossmann’s Isana private label line of deodorant sprays, and each product can be refilled up to five times, thus promoting the retailer’s environmental credentials and supporting the growth of its private label sales. Since their ... Read More
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Sanitary Protection in Hungary
... Hungarian consumers showed greater interest in products for everyday use, eco-friendly variants and more convenient and comfortable products, all of which thus rose in popularity. Standard towels with wings suffered from the fact that its ... Read More
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Health and Beauty Specialist Retailers in Hungary
... Even after maintaining growth during the first year of the pandemic in 2020, chemists/pharmacies and drugstores/parapharmacies saw continued growth in 2021, partly due to being able to maintain their usual operating hours. Furthermore, the fact ... Read More
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