Category: Cosmetics & Personal Care
Costa Rica Cosmetics & Personal Care
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Costa Rica Skin Care
... dermocosmetic varieties offered by brands like La Roche-Posay, Vichy and Uriage become more widely available in the country and secure increasing amounts of space on the shelves of pharmacies, particularly those operated by chains such ... Read More
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Costa Rica Bath and Shower
... established products. This trend was particularly visible in bar soap, where antibacterial claims continued to be widely used in 2023 despite the fact that concerns about COVID-19 have now largely receded. Indeed, such claims have ... Read More
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Costa Rica Colour Cosmetics
... of longer-lasting formulas increased as consumers returned to the office and spent more time socialising outside the home. New launches, advertising campaigns and improvements in distribution also helped to boost sales. Most brands now offer ... Read More
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Costa Rica Deodorants
... which is made with activated charcoal and positioned as having superior antiperspirant and odour control efficacy. Similarly, Dove Uniform Tone attracted growing attention with the claim that it can restore the natural tone of underarm ... Read More
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Costa Rica Depilatories
... the strong recovery in consumer confidence and purchasing power that accompanied rapidly falling inflation. However, buoyant demand was also supported by the resumption of pre-pandemic routines, in that many women became inclined to use these ... Read More
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Costa Rica Mass Beauty and Personal Care
... toothpaste and toothbrushes, rising consumer awareness of the benefits this ingredient offers in terms of health and efficacy ensured such varieties also became more widely available and attracted growing attention in several other categories. Successful ... Read More
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Costa Rica Oral Care
... extensive distribution coverage. However, a number of niche-oriented brands from smaller companies have recently enjoyed growing success in this category with product types, claims and flavours that clearly differentiate them from larger competitors. Among them ... Read More
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Costa Rica Hair Care
... are considered a basic necessity by most consumers, it continued to benefit from rising demand for more innovative types with advanced formulas that claim to actively nourish and strengthen hair, repair damage caused by styling ... Read More
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Costa Rica Fragrances
... were increasing from a much lower base, premium brands were also the chief beneficiaries of improvements in confidence and purchasing power among consumers brought about by a dramatic reduction in inflationary pressures. In addition, with ... Read More
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Costa Rica Sun Care
... slow significantly from 2022 but bolstered purchasing power among consumers. The main driver of volume sales however was an impressive increase in inbound tourist numbers, which surpassed pre-pandemic levels for the first time. Inbound tourism ... Read More
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Costa Rica Premium Beauty and Personal Care
... across the market as a whole, the channel’s rising penetration also reflected the fact that online purchases are more likely to be made by higher-income consumers, who comprise the core target audience for the premium ... Read More
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Costa Rica Men's Grooming
... soap that is suitable for cleansing the body, hands and hair, Suave Men Body & Face Wash, and a 3-in-1 body, face and post-shave lotion from Lubriderm. Beauty and personal care items offering greater versatility ... Read More
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Costa Rica Baby and Child-Specific Products
... to baby and child-specific products, in that most stores only carried a limited assortment of items from major brands. With supply chain disruption having since largely eased, by 2023 shelves were fully stocked once again. ... Read More
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Costa Rica Beauty and Personal Care
... a marginal decline in 2022. These results reflected a rapid reduction in inflationary pressures, with the country actually experiencing persistent deflation from June onwards. This was a sea change from the previous year, when annual ... Read More
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Tissue and Hygiene in Costa Rica
... inflation in over a decade, marking a significant economic shift. This inflationary trend notably influenced consumer purchasing behaviour throughout 2023. Faced with rising prices and reduced disposable incomes, consumers adopted a more pragmatic approach, favouring ... Read More
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Retail Tissue in Costa Rica
... Consumers in Costa Rica expect a certain quality from retail tissue products, and therefore while being cost-conscious, consumers remain hesitant about trading down. A primary concern is that cheaper goods are excessively thin; consumers are ... Read More
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Nappies/Diapers/Pants in Costa Rica
... are generally reluctant to switch brands. Leading players use character images on packaging to engage consumers. For example, Pampers Pull-Ups feature Mini and Mickey Mouse, providing a relatable touch for toddlers in their potty-training journey. ... Read More
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Menstrual Care in Costa Rica
... liners had a VAT rate of 1% from 1 February 2023, down from the previous rate of 13%. This change was part of the Basic Basket scheme, with a VAT reduction implemented on selected essential ... Read More
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Retail Adult Incontinence in Costa Rica
... ageing population, which is fuelling the demand for adult incontinence products. As the elderly demographic grows, there has been a noticeable increase in the availability of these products at local retailers. Brands like Tena are ... Read More
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Wipes in Costa Rica
... like Scott, for instance, have introduced wipes made from natural fibres without alcohol, appealing to eco-conscious consumers seeking gentle and sustainable options. Similarly, Saba's Sensiti-V wipes cater to individuals with sensitive skin, offering a versatile ... Read More
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Mass Beauty and Personal Care in Costa Rica
... and personal care are therefore offering new volume sizes for certain products, while shrinking other packages in order to keep price increases to a minimum. New sizes are especially apparent in shampoo and conditioner (Sedal, ... Read More
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Colour Cosmetics in Costa Rica
... an aggressive strategy and wide variety of colours and options, including Nature Strong and Gel. OPI products can now be found near the cash registers at Fresh Market, in the cosmetic aisle at Automercado, and ... Read More
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Sun Care in Costa Rica
... 2022, driving category growth in the year. As of the first semester of 2022, Costa Rica received 71% of tourists registered in 2019, according to the National Tourism Institute (ICT). Tourists often shop for sun ... Read More
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Bath and Shower in Costa Rica
... bar soap. The pandemic pushed consumers away from soap, as they did not want to use a product that someone else had already used and this behaviour continued in 2022. Body wash/shower gel is also ... Read More
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Fragrances in Costa Rica
... This is driving healthy current value and volume growth in fragrances in the year. Fragrances are also often given as gifts and have therefore also benefited from the resumption of parties and celebrations in 2022. ... Read More
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