Category: Cosmetics & Personal Care
Colombia Cosmetics & Personal Care
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Eye Care in Colombia
... to fall, they are expected to be almost double the number of the 2019 pre-Coronavirus (COVID-19) level. In Colombia, consumers spend a lot of time in front of a computer or smartphone, because of work ... Read More
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Beauty and Personal Care Packaging in Colombia
... These tubes are favoured for packaging baby and child-specific products, skin care items and conditioners and treatments as they allow for precise dispensing and minimise waste. Global brands like Nivea and Johnson & Johnson utilise ... Read More
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Beauty and Personal Care in Colombia
... Administrative Department of Statistics), which resulted in strong price hikes for beauty and personal care products (an average of 16% during the year). Even though living costs and limited household budgets forced consumers to become ... Read More
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Fragrances in Colombia
... have clearly had an impact on value growth, though consumers are spending more on fragrances for different reasons too. As consumers focus on wellbeing, fragrances represent a state of mind and bring out and express ... Read More
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Colour Cosmetics in Colombia
... is to Colombian women and their habits. Eye make-up remained the largest category in value terms at the end of the review period, benefiting from trends of consumer experimentation and shifting from bold colours to ... Read More
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Men's Grooming in Colombia
... of new products did not prevent a significant decline in volume. While the largest category in men’s toiletries in value terms remained men’s deodorants, volume growth in this category was limited by maturity. Nonetheless, players ... Read More
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Mass Beauty and Personal Care in Colombia
... mass brands because of their lower purchasing power as the prices of energy and groceries continued their upward trend (with inflation at 9.28% in 2023 according to the DANE - The National Administrative Department of ... Read More
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Skin Care in Colombia
... on skin care routines. As in every other area of beauty and personal care, value growth in 2023 was boosted by unit price increases. As a result, more competitive pricing was particularly pressing given the ... Read More
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Oral Care in Colombia
... more price sensitive, encouraging them to switch away from branded goods towards less expensive private label offerings. Private label products have increased their quality standards in toothpaste, moving away from basic or traditional formulae to ... Read More
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Sun Care in Colombia
... awareness about the potential damage caused by sun and blue light, including premature skin ageing and the development of skin cancers. As a result, consumers have expanded the use of sun care towards a daily ... Read More
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Hair Care in Colombia
... during the year. Similar to other beauty and personal care categories, brands continued to leverage consumers’ preference for and greater interest in ingredients that support their health and further supported innovation utilising ingredients such as ... Read More
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Premium Beauty and Personal Care in Colombia
... increase in value share across most categories and gained ground from other channels such as department stores. While e-commerce strongly appeals to Millennials and Generation Z consumers, retailers have invested in their physical stores to ... Read More
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Deodorants in Colombia
... result of the growth in retail prices linked to the higher costs of production faced by manufacturers. According to official sources (IDEAM - Institute of Hydrology, Meteorology and Environmental Studies), during 2023, the average air ... Read More
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Depilatories in Colombia
... services, such as waxing and laser hair removal. Women’s razors and blades benefited strongly from this situation, representing a less expensive alternative solution, and saw growth in volume and value in 2023. Depilatories brands aimed ... Read More
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Bath and Shower in Colombia
... to liquid soap due to its more accessible prices and value-added features in terms of both packaging and ingredients. Skinification also reached bath and shower as the category witnessed the inclusion of prebiotics and collagen ... Read More
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Baby and Child-Specific Products in Colombia
... consumers to shift to family-orientated offerings. As consumers move between channels looking for convenience and price, they are open to trying new brands and products, especially private label options, which is constraining the performance of ... Read More
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Health and Beauty Specialists in Colombia
... and social events. The cosmetic and health industry in the country has shifted towards digitalisation, with virtual sales channels and delivery throughout the country; however, the in-store experience continues to be important. Mac therefore opened ... Read More
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Rx/Reimbursement Adult Incontinence in Colombia
... medicines, nutritional supplements, and diapers for heavy incontinence, the uncertainty and difficulties faced by healthcare providers (EPS) negatively impacted the delivery of incontinence goods. The problems in 2023 were due to the cost of MIPRES ... Read More
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Tissue and Hygiene in Colombia
... retail volume sales. Economic uncertainty affected consumers' purchasing habits, with many trading down to more affordable brands or private label goods. Despite witnessing a deceleration in growth rates, hygiene products maintained positive numbers in retail ... Read More
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Away-From-Home Tissue and Hygiene in Colombia
... normality after COVID-19 restrictions were lifted. This has led to face-to-face attendance in schools and universities, and although hybrid work schemes have become part of the new normal, most office workers alternate between the office ... Read More
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Menstrual Care in Colombia
... market share in 2023 as consumers sought more affordable options despite being viewed as basic compared to commercial goods, economic offerings and private labels offered by discounters gained ground, as many women prioritised cost over ... Read More
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Wipes in Colombia
... categories over the review period, as the convenience it provided chimed with the priorities of busy consumers. During the pandemic, in particular, wipes benefited from rising hygiene-consciousness. Rapid consumer interest in wipes forced manufacturers to ... Read More
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Retail Adult Incontinence in Colombia
... 2019. However, price increases, although smaller compared to 2022, continued to impact demand, particularly in light incontinence products. Faced with tight budgets, many consumers migrated from retail adult incontinence goods to menstrual care products, which ... Read More
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Nappies/Diapers/Pants in Colombia
... basic needs. Price pressure saw consumers migrate between brands, opting to purchase goods when deals and discounts were in place. While traditionally, brand loyalty drove sales in nappies/diapers/pants, parents have prioritised price-point above perceived quality, ... Read More
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Colombia: Baby Diapers Market - Analysis, Size, Trends, Consumption, and Forecast
... it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the baby diapers market in Colombia and describes the main market participants, growth and demand drivers, ... Read More
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