Category: Cosmetics
Europe Cosmetics
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France Premium Beauty and Personal Care
... rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled with the global natural trend, led to an increased focus on ingredients, with many consumers willing to pay more ... Read More
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France Beauty and Personal Care
... and prices, therefore supporting value growth. Although value sales recovered to the 2019 level in many categories, volumes still struggled to recover due to inflationary pressures, holding consumers back from increasing their purchasing frequency. The ... Read More
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France Mass Beauty and Personal Care
... most mass categories, although volume sales struggled to remain positive in the majority. A trading down trend was evident in both the mass and premium segments, as consumers faced financial strain due to rising inflation. ... Read More
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France Colour Cosmetics
... still stood at around 80% of the level seen in 2019, which means that colour cosmetics still has a long way to go to achieve full recovery. Colour cosmetics in France is a special case, ... Read More
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United Kingdom Mass Beauty and Personal Care
... care sales increased by 7% in 2023, driven by both high volume demand for categories such as deodorants, and inflationary unit prices in the UK. Inflation has had a major impact on the local market, ... Read More
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Romania Mass Beauty and Personal Care
... of consumers across all beauty and personal care categories. Several categories, including mass skin care, sun care, and colour cosmetics, experienced double-digit growth in current value terms in 2023. Colour cosmetics and skin care benefited ... Read More
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United Kingdom Beauty and Personal Care
... in 2023. However, despite further increases in the price of goods and services, consumers proved willing to maintain spending habits in terms of beauty and personal care, which recorded a stable performance during the year. ... Read More
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Romania Beauty and Personal Care
... danger of war in Ukraine all led to changes in consumers’ priorities, making them more cautious in their volume purchases. However, in terms of the economic landscape, although Romania faced a high interest rate environment ... Read More
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Romania Premium Beauty and Personal Care
... years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories ... Read More
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United Kingdom Colour Cosmetics
... the pandemic and the war in Ukraine. While this rate slowed in 2023, further price increases impacted consumer spending. The cost-of-living crisis was one of the strongest influences on consumer spending in the UK across ... Read More
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Romania Colour Cosmetics
... to the pre-pandemic level. All the main categories saw volume and value growth in 2023, except for nail products in volume terms; this can be attributed to the rising popularity of acrylic nails amongst younger ... Read More
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United Kingdom Premium Beauty and Personal Care
... in terms of the specific products they used and the brands they invested in. As the UK’s pace of inflation slowed in 2023, this balancing act was made easier with social media becoming increasingly influential ... Read More
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Poland Beauty and Personal Care
... growth. A major challenge for players was to operate in conditions of high market volatility, with unstable prices and availability of raw materials and components, increasing production costs, increases in the minimum wage and inflation, ... Read More
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Poland Premium Beauty and Personal Care
... of the premium segment was higher than the mass segment, and in fact stood amongst the highest in Europe. The significant growth of the middle-classes, who aspire to purchase high-end products, kept demand strong despite ... Read More
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Poland Mass Beauty and Personal Care
... current value growth was seen across all mass beauty and personal care categories in 2023, with mass skin care and mass adult sun care witnessing the strongest increases. Value growth in this year was partly ... Read More
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Poland Colour Cosmetics
... a dynamic increase in current value terms – robust double-digit value increases were seen across all the main categories within colour cosmetics. Transitioning from a period dominated by the uncertainties of the pandemic, colour cosmetics ... Read More
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Slovenia Premium Beauty and Personal Care
... fragrances. The products in these categories are increasingly seen as essential among a wider cross-section of the Slovenian population. The rising popularity of premium brands is tied to the loyalty consumers often feel towards their ... Read More
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Slovenia Beauty and Personal Care
... sales. With consumers adopting this frugal mindset, private label increased its value share in 2023. Meanwhile, the strong double-digit growth in current value terms was generally the result of high inflation. With consumer purchasing power ... Read More
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Slovenia Mass Beauty and Personal Care
... the performance of private label in recent years. Mass colour cosmetics was one of the best-performing categories, with growth being driven by Gen Z and their growing interest in make-up. Brands such as NYX, which ... Read More
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Slovenia Colour Cosmetics
... feel better in their skin, including make-up products. Despite the unstable economic situation in Slovenia, women were not yet willing to cut out products that lift up their spirits and enhance their appearance. On the ... Read More
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North Macedonia Premium Beauty and Personal Care
... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More
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North Macedonia Colour Cosmetics
... and for instance colour cosmetics/set kits performed well, as consumers look to purchase several products at a lower price per unit. Younger consumers, that is the under 40s cohort, continued to drive value sales. Euromonitor ... Read More
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North Macedonia Beauty and Personal Care
... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Denmark Mass Beauty and Personal Care
... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More
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