Category: Consumer Goods
Thailand Consumer Goods
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Surface Care in Thailand
... the country and sales are not notable. With lower price increases in 2024, this drove up the volume growth rate in 2024. However, inflationary pressures continued to squeeze household budgets, which led an increasing number ... Read More
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Air Care in Thailand
... for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures continued to affect household budgets, prompting budget reconsiderations amongst individuals in a price-sensitive market, and leading some consumers to ... Read More
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Home Insecticides in Thailand
... taking a more careful approach to dealing with pests, as they try to avoid illnesses such as dengue, which is transmitted by mosquitoes and causes influenza-style symptoms. However, although mosquitoes, ants, and cockroaches are the ... Read More
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Toilet Care in Thailand
... decline in 2024, due to their high price, the larger categories of toilet liquids/foam and in-cistern devices maintained growth. Although toilet care saw lower price rises in 2024 than in 2023, consumers remained price-sensitive, as ... Read More
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Bleach in Thailand
... affordability. This translated into a rise in demand for concentrated bleach formulae, which offer cost savings and efficacy. Some consumers also continued to purchase bleach due to its multipurpose nature, as it can be used ... Read More
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Polishes in Thailand
... strongest unit price rise within home care in 2024. Inflationary pressures continued to limit consumers’ disposable income in 2024, leading consumers to prioritise value and affordability. This translated into private label continuing to see a ... Read More
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Dishwashing in Thailand
... affordability in both dishwashers and dishwashing products. For instance, it translated into a rise in demand for energy-efficient dishwashers with larger capacity to handle more dishes in a single cycle, while in terms of dishwashing ... Read More
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Laundry Care in Thailand
... of moment in volume terms despite value growth. Meanwhile, when purchasing, consumers prioritised value and affordability. This translated into a rise in demand for concentrated laundry detergents and fabric softeners, which offer cost savings and ... Read More
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Home Care in Thailand
... and cleanliness. Consumers have been seeking innovative and effective cleaning solutions that cater to their busy lifestyles and evolving needs. This led to a surge in demand for multi-purpose cleaning products, concentrated references, natural products, ... Read More
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Traditional and Connected Watches in Thailand
... local importer and distributor, introduced an array of Frederique Constant collections, including the exclusive Highlife Tourbillon Perpetual Calendar Manufacture, of which only 30 pieces exist globally and just one is available in Thailand. Other notable ... Read More
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Personal Accessories in Thailand
... to the overall market. However, the personal accessories industry as a whole achieved only single-digit growth. This restrained performance was shaped by a combination of factors, including domestic demand, the resurgence of international tourism and ... Read More
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Writing Instruments in Thailand
... highlighters, which were bolstered by a variety of product innovations. These innovations include acrylic markers designed for diverse art styles, markers available in neon or pastel colour ranges and glittering watercolour options. Such developments cater ... Read More
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Bags and Luggage in Thailand
... remains supported by the younger generation’s enthusiasm for all things Korean. This influence has been particularly visible at Siam Discovery, where 15 new Korean-fashion brands, including K-Fashion 82 and the Carlyn pop-up boutique, were introduced. ... Read More
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Jewellery in Thailand
... coupled with high inflation and constrained disposable incomes, significantly impacted consumer behaviour, undermining demand for gold. As a result, fewer consumers opted to wear gold jewellery for aesthetic or status purposes. While the investment potential ... Read More
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Thailand Cigarettes - Market Assessment and Forecasts to 2028
... negative CAGR of 0.1%. Per capita expenditure of cigarettes stood at $45.5 in 2023 in Thailand, which was higher than the global level ($110) and the regional level ($113.7). Smoking prevalence in Thailand is estimated ... Read More
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Personal Care Appliances in Thailand
... high-end, single-function hair styling tools such as curling irons and straighteners, while encouraging consumers to consider multi-functional appliances such as hot air brushes that can dry, style and add volume. However, despite budgetary constraints, consumers ... Read More
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Small Cooking Appliances in Thailand
... latter part of the review period. This has served to dampen demand for high-end, single-function appliances, while supporting interest in multi-functional products that are seen to offer value for money because of their versatility at ... Read More
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Large Cooking Appliances in Thailand
... consumers are prioritising cost effective appliances, leading to a growing interest in basic models with essential functionalities. At the same time, large cooking appliances that offer multiple cooking methods (such as a microwave with convection) ... Read More
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Refrigeration Appliances in Thailand
... spaces becoming the norm, particularly in urban areas, there is a growing demand for compact and multi-door refrigerators to make the most of the limited space that is available in modern kitchens. With the increasing ... Read More
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Vacuum Cleaners in Thailand
... the increasing demand for vacuum cleaners as an essential household cleaning tool. In addition, rising pollution levels and the impact of the COVID-19 pandemic have led to heightened health consciousness, leading many consumers to seek ... Read More
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Food Preparation Appliances in Thailand
... led to heightened consumer budget consciousness and an increased interest in more budget friendly products in food preparation appliances, as well as downward pressure on demand for high-end food processors and blenders. Instead of buying ... Read More
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Consumer Appliances in Thailand
... functionality, opting for essential features and multi-purpose appliances that are perceived as offering good value for money, as well as optimising the use of space in small urban homes. At the same time, there has ... Read More
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Microwaves in Thailand
... budgets, shifting the focus of spending towards essential purchases and driving a move towards more affordable basic models of microwaves with essential functionalities such as reheating and defrosting. In this environment, consumers are likely to ... Read More
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Dishwashers in Thailand
... awareness and changing demographics point towards a promising future for this appliance. The impact of inflation on consumer confidence is likely to dampen demand, as many consumers focus their spending on essentials, with interest in ... Read More
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Air Treatment Products in Thailand
... with advanced filtration systems, and premium feature-rich air conditioners. Instead, many consumers are turning towards basic models with HEPA filters that effectively remove dust and allergens and displaying rising interest in energy-efficient models and features ... Read More
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