Category: Consumer Goods
South Korea Consumer Goods
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Mass Beauty and Personal Care in South Korea
... purpose body care were amongst the categories that saw healthy growth. Mass colour cosmetics provide satisfactory quality at a reasonable price compared with premium brands, resulting in robust sales. Meanwhile, mass general purpose body care ... Read More
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Depilatories in South Korea
... and blades continued to see robust double-digit growth in 2023, driven by increasing consumer awareness in this category. Brands have been successful in elevating preferences amongst female consumers, and have surpassed general-purpose depilatories by emphasising ... Read More
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Fragrances in South Korea
... fragrances is primarily occupied by global brands, with almost no locally grown contenders in South Korea. In 2023, the leading companies in fragrances were global conglomerates such as Estée Lauder (Elca Korea) and Chanel. The ... Read More
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Colour Cosmetics in South Korea
... slightly faster than premium, although the gap was not significant. The competition amongst brands in colour cosmetics is fiercer than ever, with product quality in general reaching a plateau, as formulae and colour palettes are ... Read More
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Skin Care in South Korea
... of decline. Mass brands exhibited rapid development in terms of the introduction of new products, with ingredients, marketing strategies, and the target audience adapting swiftly to meet the latest demands. By contrast, premium brands tended ... Read More
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Oral Care in South Korea
... healthy growth of the category in this year. Most categories within oral care experienced moderate growth, ranging from basic items such as toothpaste and toothbrushes, to more specialised products such as mouth fresheners, dental floss, ... Read More
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Beauty and Personal Care in South Korea
... care in this year, although both saw growth. The upward standardisation of mass brands has progressed, and consumers’ trust in local brands is on a par with traditional beauty powerhouses from Europe. Also, trend-setting retail ... Read More
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Baby and Child-Specific Products in South Korea
... purchasing products that suit their children, regardless of whether they are premium or not. Products are often purchased separately for the face, body, and bottom, while seasonal product purchases have also become prevalent; for example, ... Read More
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Bath and Shower in South Korea
... emphasises gentle and natural ingredients, is highly favoured by consumers in the bath and shower category. Despite being products primarily for cleansing, the trend is particularly pronounced in categories such as bar soap, intimate hygiene, ... Read More
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Deodorants in South Korea
... 2023. Consumers prefer deodorant sprays for their convenience, and their ability to blur the boundaries between deodorants and fragrances. They offer the scent benefits of fragrances, but at a more reasonable price, making them a ... Read More
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Premium Beauty and Personal Care in South Korea
... care, and lipstick demonstrated robust growth, amongst others. These categories share common characteristics – they are priced in a range suitable for gifting, and are preferred for their high-end branding, as they are products often ... Read More
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Men's Grooming in South Korea
... demand remains within the mass segment in these categories. There are a few products available in the market, but sales remain insignificant. Premium brands tend to opt for a unisex positioning, rather than focusing exclusively ... Read More
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Hair Care in South Korea
... of mass brands which are effectively positioning themselves in various hair care segments. Mass brands now cater to diverse consumer needs, such as scalp care, treating hair loss, and providing fragrance. There are two major ... Read More
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Sun Care in South Korea
... outdoor activities increased. Several factors contributed to this growth. First, consumers now use a greater variety of products per person, including for daily use, outdoor/sports occasions, oil-based products for winter, lighter serum types for summer, ... Read More
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Casinos & Gaming in South Korea
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The casinos & gaming market values are stated in terms of gross ... Read More
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Cat Care in South Korea
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The cat care market consists of the retail sale of cat food, cat litter, and cat ... Read More
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Direct Selling in South Korea
... permitting sponsored direct sellers to engage in non-face-to-face transactions through cyber malls. This transformative change has prompted companies to explore the potential of online sales in a fairly stagnant channel. A noteworthy development in this ... Read More
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Home Products Specialists in South Korea
... the slowest value growth rate in 2023. This channel faced challenges in the initial half of 2023, primarily influenced by a decline in real estate transactions. Sales declined, as the broader economic context, along with ... Read More
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Appliances and Electronics Specialists in South Korea
... made a small dent in the losses experienced since 2019. The channel has been facing formidable challenges, attributed to various factors that are contributing to declining demand for appliances and electronics. High interest rates, soaring ... Read More
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Apparel and Footwear Specialists in South Korea
... near the pre-pandemic level in current value terms, they continued to rise. In 2023, the sales revenue of fast fashion brands surged, driven by the pervasive impact of high inflation. These brands, known for offering ... Read More
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Supermarkets in South Korea
... their smaller size for improved accessibility compared with their larger counterpart, and offer a diverse range of fresh food and ingredients, surpassing that of convenience stores. Supermarkets capitalise on their intermediate size, providing accessibility similar ... Read More
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Convenience Retailers in South Korea
... this figure increased to nearly 60,000 in 2023. The increase in outlet numbers has solidified the positions of the four key players: CU (BGF Retail), GS25 (GS Retail), 7-Eleven (Korea Seven), and emart24 (E-Mart). The ... Read More
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Hypermarkets in South Korea
... habits and difficult economic conditions. A pivotal factor contributing to the virtual stagnation of the channel was a notable shift in consumers’ purchasing patterns, propelled by the remarkable growth of online (retail e-commerce) platforms. High ... Read More
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General Merchandise Stores in South Korea
... the latter remained by far the larger channel. Department stores experienced significant developments in 2023, demonstrating resilience and adaptability in the midst of economic challenges. Core players, including Lotte, Shinsegae, and Hyundai, collectively referred to ... Read More
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Health and Beauty Specialists in South Korea
... value terms. The largest channel in value terms, pharmacies, maintained growth in South Korea during 2023, although the rate of increase moderated compared with the previous year. One key contributor to the tempering of growth ... Read More
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