Category: Consumer Goods & Retailing
Pakistan Consumer Goods & Retailing
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Dermatologicals in Pakistan
... many having no access to proper sanitary facilities. In particular, skin conditions such as ringworm are common. Moreover, eczema and other skin disorders are growing, partly due to worsening pollution. Dermocosmetics such as acne treatments ... Read More
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Pakistan Beer in Pakistan
... support to official sales. Euromonitor International's Beer in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing ... Read More
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Pakistan Cigarettes
... Excise Duty increasing by 146%. At the same time as these significant tax hikes, inflation continued to soar. This pushed many consumers to buy illegal cigarettes, with illicit trade accounting for nearly half of volume ... Read More
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Pakistan Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... well as younger consumers, mainly under 20 years of age, who often have never smoked and taking up vaping instead. For these younger consumers, e-vaping offers novelty and they also enjoy the various flavour options. ... Read More
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Pakistan Tobacco
... national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the ... Read More
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Pakistan Cigars, Cigarillos and Smoking Tobacco
... sales are also low for cigars, though cigars registered healthy volume growth in 2023. Cigars are perceived as premium tobacco products, associated with craftsmanship, tradition, and exclusivity. As the customer base is affluent, these consumers ... Read More
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Pakistan Deodorants
... and unit prices. This trend reflects consumers' preference for convenient and easy-to-use deodorant formats. The affordability and accessibility of sprays contribute to their popularity among Pakistani consumers, shaping purchasing patterns within the category. Deodorant sticks ... Read More
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Pakistan Colour Cosmetics
... sales, with lip products continuing to dominate value sales. However, eye make-up recorded the highest current value growth, indicating shifting consumer preferences. Euromonitor International's Colour Cosmetics in Pakistan report offers a comprehensive guide to the ... Read More
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Pakistan Bath and Shower
... popularity is due to its affordable pricing and also due to its multiple uses in the household. It is also readily accessible nationwide. Unilever asserts a dominant position in the category, holding over half of ... Read More
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Pakistan Beauty and Personal Care
... heightened awareness of health and wellness. Pakistani consumers exhibited a growing demand for skin care, hair care, and hygiene products, prompting brands to innovate and adapt to evolving preferences. Notably, the product area saw significant ... Read More
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Pakistan Mass Beauty and Personal Care
... products witnessed steady growth as consumers prioritised necessities over discretionary spending. Brands offering value-oriented propositions and catering to everyday needs gained traction, indicating a sustained emphasis on affordability and value. Euromonitor International's Mass Beauty and ... Read More
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Pakistan Hair Care
... and value for money, as consumers seek cost-effective options without compromising on quality. Brands that offer competitive pricing and promotional strategies are poised to gain traction in the product area, effectively catering to the evolving ... Read More
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Pakistan Fragrances
... However, there are optimistic signs of recovery ahead. Projections of political stability and improvements in inflation rates starting from 2024 are anticipated to revitalise the fragrance market. These improvements are expected to boost consumer confidence, ... Read More
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Pakistan Oral Care
... consumers are integrating mouthwashes into their daily routines, emphasising the importance of fresh breath, plaque reduction, and gum health. Toothpaste remains the cornerstone of oral care, with multi-benefit offerings such as gum protection, decay prevention, ... Read More
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Pakistan Depilatories
... categories. Pakistani women consumers have shown a strong preference for bleaches and cream-based hair removers over traditional razors, reflecting a cultural inclination towards non-invasive and convenient hair removal methods. The popularity of these products lies ... Read More
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Pakistan Men's Grooming
... displayed a heightened interest in presenting themselves well, resulting in a surge in sales of fragrances. This trend highlights a shift in consumer priorities towards personal grooming and self-expression, signalling opportunities for brands to capitalise ... Read More
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Pakistan Sun Care
... of UV radiation, including premature ageing, skin cancer, and sunburn. As a result, there has been a steady rise in the demand for sun care products as consumers prioritise skin health and protection against sun ... Read More
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Pakistan Baby and Child-Specific Products
... by an augmented consumer consciousness regarding infant hygiene and skin care, coupled with a pronounced inclination towards gentle and trusted formulations suitable for delicate skin. Euromonitor International's Baby and Child-specific Products in Pakistan report offers ... Read More
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Pakistan Skin Care
... workforce, there is a parallel rise in disposable incomes and a growing emphasis on personal grooming. Facial care, in particular, is viewed as essential for long-term beauty care, leading to increased sales in this segment. ... Read More
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Pakistan Premium Beauty and Personal Care
... penchant for quality and indulged in luxury products, propelling growth across premium categories such as skin care, cosmetics, and fragrances. Notably, premium skin care emerged as the largest product area within the segment, driven by ... Read More
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Retail Tissue in Pakistan
... population growth supported increased volume sales, as did an increasing number of households with toilets. With prices continuing to rise at pace, consumers were highly price sensitive. In response, companies used promotions aggressively to attract ... Read More
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Tissue and Hygiene in Pakistan
... commodity prices, global supply disruptions, flood damage to crops, steep currency depreciation and political uncertainty in the country. Local brands were shielded to an extent by currency deprecation, which made imported brands even more expensive. ... Read More
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Nappies/Diapers/Pants in Pakistan
... needing convenience, this also boosted sales of disposable nappies/diapers/pants. Lastly, increased urbanisation gave consumers access to more options through modern grocery retailers. Euromonitor International's Nappies/Diapers/Pants in Pakistan report offers a comprehensive guide to the size ... Read More
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Away-From-Home Tissue and Hygiene in Pakistan
... mainly consisted of away-from-home tissue, with value sales for AFH adult incontinence being negligible. Euromonitor International's Away-from-Home Tissue and Hygiene in Pakistan report offers a comprehensive guide to the size and shape of the market ... Read More
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Menstrual Care in Pakistan
... cultural taboos around menstruation and this is beginning to have an effect. Urbanisation is also leading to increased access to menstrual care products though outlets such as modern grocery retailers. Ultimately, for consumers in Pakistan, ... Read More
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