Category: Consumer Goods
Peru Consumer Goods
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Fragrances in Peru
... category normalised after the pandemic era slump. While mass fragrances also managed to achieve positive value and volume sales, growth was much lower in comparison. Euromonitor International's Fragrances in Peru report offers a comprehensive guide ... Read More
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Sun Care in Peru
... highest solar radiation worldwide, according to weather agency El Servicio Nacional de Meteorología e Hidrología (SENAMHI). This situation has made Peruvian consumers increasingly aware of the importance of protecting their skin when exposed to the ... Read More
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Skin Care in Peru
... are influencing various beauty and personal care categories, and which are seen to be particularly strong in skin care. Indeed, skin health is seen as a reflection of overall health, and growing numbers of both ... Read More
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Baby and Child-Specific Products in Peru
... a semi-arid subtropical climate, thus leading consumers to be more aware of the importance of sun care for both themselves and, notably, their children. Added to which, parents tend to frequently apply sun protection products ... Read More
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Beauty and Personal Care in Peru
... was showing overall flat growth due to the price-sensitivity of consumers in the current landscape. Added to which, although Peru has a number of strong local brands, many products continue to be imported, making the ... Read More
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Hair Care in Peru
... being supported by at-home hair treatment and styling trends, which were inspired by “home salon” experiences during the era of the pandemic, when salons were closed. Although salons have since reopened, consumers have become accustomed ... Read More
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Oral Care in Peru
... the category overall. Indeed, as consumers continue to become more aware of their health and wellbeing, including the oral health, specialised brands are beginning to expand their presence in the country. As seen in other ... Read More
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Nappies/Diapers/Pants in Peru
... reached 2019 volume levels during 2023. In addition to parents spending more time outside the household, the drivers of growth included the rising birth rate noted in 2022 and 2023, boosting the use of these ... Read More
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Retail Tissue in Peru
... consumers have reduced their spending, while searching for deals and discounts and comparing brands. Euromonitor International's Retail Tissue in Peru report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Wipes in Peru
... baby wipes. Due to this scenario, there has been an increase in lower-priced imported and local products. Retail companies such as InRetail (holding company that owns Farmacias Peruanas and Supermercados Peruanos SA), Cencosud SA and ... Read More
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Away-From-Home Tissue and Hygiene in Peru
... of students on workers to in-person activities has driven sales, with very few companies maintaining virtual activities in 2023. Furthermore, consumers have returned to foodservice establishments, eating out while attending shopping centres and restaurants. Due ... Read More
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Retail Adult Incontinence in Peru
... base, increasing awareness and consumer education has bolstered retail volume growth in 2023. Recommendations from friends or doctors, in addition to communication efforts of companies, resulted in strong sales, with players focused on advertising in ... Read More
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Tissue and Hygiene in Peru
... packaging and transportation has been a key challenge for competitors. As such, players on the landscape have made tactical decisions to help retain profit margins, including price promotions and shrinkflation; reducing units per packaging without ... Read More
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Menstrual Care in Peru
... in addition to the low penetration of sanitary towels, led to lower level volume growth in 2023. In a highly concentrated category, Nosotras (Productos Sancela del Perú SA) remains the leader, followed by Kotex (Kimberly-Clark ... Read More
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Retail E-Commerce in Peru
... retail e-commerce accounting for only one-tenth of retail sales in 2023. E-commerce has become a more accepted shopping channel since the pandemic, with this channel undergoing a rapid pace of development as retail outlets were ... Read More
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Direct Selling in Peru
... cost are the main advantages of direct selling, which are helping consumers navigate the economic crisis. Direct sellers are reaping the benefits, with many of the most important companies being local with their own manufacturing ... Read More
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Health and Beauty Specialists in Peru
... stores. Optical goods stores are seeing a recovery after the decline experienced during the COVID-19 pandemic, and the return of social activities. In the case of health and personal care stores, the key driver has ... Read More
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Appliances and Electronics Specialists in Peru
... have weakened purchasing power. Consumers have been looking for attractive prices and credit finance offered by appliances and electronics specialists, with both factors driving sales in 2023. The wider presence of appliance and electronics specialists ... Read More
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Convenience Retailers in Peru
... current value sales contracted slightly in 2023, as consumers made cutbacks on expenditure due to the rising cost of living. On balance, convenience stores largely remained resilient to the changing spending patterns in 2023, whilst ... Read More
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Apparel and Footwear Specialists in Peru
... retailers, especially in contrast to department stores, as the former tends to be smaller and more personable. Also, there is still a high proportion of specialists that are traditional, like standalone stores or those in ... Read More
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Supermarkets in Peru
... half of Peruvian families have been left struggling to manage their expenditure amid lower income levels, according to INEI (National Statistics Institute). Even before this, COVID-19 had made some 8% of population poorer in the ... Read More
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Discounters in Peru
... looked to economise. Discounters play a key role in Peru’s grocery retail landscape, with current value sales accelerating over the review period in line with the rapid expansion of outlets. The lower rate of outlet ... Read More
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Hypermarkets in Peru
... purchases to save money in the long term. This trend has benefitted hypermarkets where shoppers typically make a bulk purchase. Although this is not feasible for most Peruvians who subside on low incomes, more affluent ... Read More
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General Merchandise Stores in Peru
... to buy various items in the same place, and to look for novelties and fashion items. Department stores have been present in Peru for a long time, with local and international brands among the main ... Read More
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Home Products Specialists in Peru
... unit prices and shoppers are having to paying more for these goods. Many families have reduced their spending and buy only the products they need most or have opted for less expensive items. Even with ... Read More
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