Category: Consumer Goods
Mexico Consumer Goods
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Dishwashing in Mexico
... in the country on the other. In hand dishwashing, value growth remained positive, but at a slower pace as the pandemic ended, with a greater number of Mexicans spending time away from home. For a ... Read More
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Air Care in Mexico
... of goods from key players such as Reckitt Benckiser and SC Johnson & Son, which strengthened their presence on shelves. However, 2024 was a presidential election year in Mexico, which boosted consumption in some segments, ... Read More
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Bleach in Mexico
... However, towards the end of the year, greater pressure was seen for household to make savings. The dynamics of the category were mainly concentrated in the pricing strategy of the main manufacturers, Industrias AlEn and ... Read More
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Surface Care in Mexico
... oldest brands, the focus of which is performance delivered through a powder format, recently launched its special liquid format for kitchens, offering disinfectant attributes, and highlighting its ability to remove grease and food stains from ... Read More
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Toilet Care in Mexico
... still find strong attributes such as practicality and savings in multi-purpose cleaners (surface care). Toilet care, which is dominated by SC Johnson & Son and Reckitt Benckiser, showed dynamism mainly in terms of line extensions. ... Read More
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Laundry Care in Mexico
... inflation. Meanwhile, a decline was seen in retail volume terms in 2024. Mexican consumers are looking for a better price-value ratio, thus they increasingly favour concentrated presentations which offer a better performance with a lower ... Read More
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Home Care in Mexico
... in its last edition of ENADID (National Survey of Demographic Dynamics), Mexico reported a total of 38.1 million homes in 2023, which was 10% more than in 2018, of which 93% owned a kitchen. Also, ... Read More
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Polishes in Mexico
... Low unemployment, inflation, and exchange rates benefited consumer spending, whilst economic uncertainty prevented a stronger increase. Private label was able to see growth in polishes in 2024, targeting consumers who value both performance and price. ... Read More
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Home Insecticides in Mexico
... The climate has been one of the key factors, with extended hot and rainy seasons in the country, but there are also others, such as the lack of physical barriers, the growth of urban and ... Read More
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Jeans in Mexico
... consumers in Mexico anticipated a return to normalcy, many updated their wardrobe with new jeans, resulting in a sales surge. However, growth appears to have passed its peak, and jeans saw a significant slowdown in ... Read More
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Sportswear in Mexico
... growth compared with 2023, in line with rising prices. Sportswear in the country is characterised by the strength of international brands such as Nike, adidas, and Puma, which together are expected to account for more ... Read More
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Childrenswear in Mexico
... prices in various categories have affected the purchasing power of Mexican families, leading to a reduction in spending on clothing, particularly for children. Consumers have been prioritising essential goods and seeking more affordable options, often ... Read More
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Menswear in Mexico
... Historically, menswear is more sensitive to price fluctuations than womenswear, and given that prices have been increasing for most of the year, it is expected that consumption will be affected. However, most categories are still ... Read More
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Womenswear in Mexico
... womenswear categories, and even contractions in some, such as premium jeans and women’s underwear. One factor contributing to the slowdown is rising prices. According to the official source INEGI, the fashion sector, which includes clothing ... Read More
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Footwear in Mexico
... double-digit expansion. This stagnation is due to two main factors. First, sales have already exceeded the pre-pandemic level, so are naturally stabilising. Second, the effects of inflation recorded in 2023, which have continued into the ... Read More
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Apparel Accessories in Mexico
... which includes fabric face masks, stabilise after the pandemic disruption. In addition, a greater variety of products are available in apparel accessories at more attractive prices. In an uncertain economic environment, consumers have been seeking ... Read More
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Hosiery in Mexico
... the face of rising prices, maintaining their spending on mass consumption, while sacrificing certain categories where possible; this has particularly been seen amongst the lower socioeconomic levels. Within that same economic group, there has also ... Read More
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Apparel and Footwear in Mexico
... increase, particularly driven by footwear. However, in 2024 growth in consumer spending has tended to be more limited, as shoppers have prioritised purchases and sought convenience. One factor contributing to this trend has been rising ... Read More
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Small Cooking Appliances in Mexico
... in part by the many Mexican consumers who continue to spend at least part of the week working from home, as well as the reluctance to spend on eating out at foodservice outlets because of ... Read More
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Personal Care Appliances in Mexico
... towards personal care appliances. The pandemic intensified the focus on self-care at home both because it increased awareness of health and wellbeing and because it removed access to professional services such as salons, spas and ... Read More
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Consumer Appliances in Mexico
... production is exported to the US and Latin American countries, there has also been sustained growth in the national demand for consumer appliances, driven by factors such as the increase in the purchasing power of ... Read More
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Vacuum Cleaners in Mexico
... significant portion of the population preferring brooms and mops over vacuum cleaners, particularly in homes with hard flooring – which are more common than carpeted homes. Many Mexican consumers have no interest in vacuum cleaners, ... Read More
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Air Treatment Products in Mexico
... there has been a growing demand for solutions that improve air quality in homes and indoor spaces. With urban growth and greater population density in cities such as Mexico City and Monterrey, demand has increased ... Read More
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Financial Cards and Payments in Mexico
... sector have attracted a greater number of customers, moving towards the goal of financial inclusion. The emergence of neobanks such as Openbank from Grupo Santander, due to the launched at the end of 2024, and ... Read More
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Traditional and Connected Watches in Mexico
... careful consumption, although growth rates are set to be slightly lower than in recent years. In terms of categories, traditional watches is anticipated to show greater dynamism, with mid and high watches expected to see ... Read More
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