Category: Consumer Behavior
North America Consumer Behavior
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Dairy & Egg Alternatives: Plant-Based & Animal-Free Products, 3rd Edition
... year 2029. The current landscape for animal-free dairy and egg alternatives is also examined. Consumer demographics, perceptions, motivations, and behavior are discussed as pertaining to dietary choices; consumption of plant-based dairy alternatives; and openness to ... Read More
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Global Trend Study - Canada: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Mexico: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - USA: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Consumer Behavior 2025
... Behavior 2025 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. W hile there ... Read More
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US Beverage Market Outlook 2024 – Opportunities & Challenges With Pricing, Better-For-You Options, & More
... retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales ... Read More
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Organic and Clean Label Food Shoppers: US Market Trends & Opportunities in Packaged Foods, 3rd Edition
... products “free from” ingredients such as allergens, pesticides, hormones, artificial ingredients, and preservatives are key to the trend. However, attributes that products feature rather than lack are also important distinguishing characteristics. Claims of environmental sustainability; ... Read More
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Office Coffee Service in the US: Market Trends & Opportunities, 6th Edition
... triggered a sharp decline as remote work surged and offices were closed or operating at a limited capacity. While essential businesses with on-site workers such as hospitals and manufacturing plants kept OCS afloat, overall revenue ... Read More
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Food Market Outlook 2024: Opportunities & Challenges With Pricing, Convenience, Sustainability & More
... new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences. Still, there is an ebb and flow in some ... Read More
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Food Carryout and Delivery: US Market Trends and Opportunities, 3rd Edition
... will be growing faster than carryout due to starting from a lower base of sales and continuing expansion in foodservice delivery options. Delivery and carryout can also benefit restaurants that are facing labor issues. For ... Read More
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Children's Food and Beverage Market: Trends and Opportunities, 3rd Edition
... is a close second. Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, healthy fats, clean label, and non-GMO. Opportunities exist in offering ... Read More
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Children's Food & Beverages: United States
... annual series from 2017 to 2023. Retail sales in this report are defined as sales of children's food and beverage products from venues such as: grocery stores, supermarkets, and discount grocers (e.g., Kroger, Safeway, ALDI); ... Read More
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Gluten-Free Foods: US Market Trends & Opportunities, 7th Edition
... more at home. Consumers were particularly interested in home baking in 2020, leading to fast growth in sales of gluten-free baking products including baking mixes, flour, and dough. Sales continued to grow from 2021 through ... Read More
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Staple Foods in the US
... issue, some to more elevated levels, due to the persistence of the war in Ukraine as well as an unprecedented volatile climate in 2023. This has led to higher production costs in an already constrained ... Read More
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Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
... specific eating programs, such as the ketogenic and paleo diets, also emphasize low carbohydrate consumption as a component of a larger nutritional or lifestyle regimen.In general, eating too many calories from any type of food ... Read More
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Cheese: US Market Trends & Opportunities, 2nd Edition
... Since then, sales have remained high. In 2022, price inflation had a particularly strong effect on sales, with many consumers buying lower-priced private label cheeses to save money. Dollar sales have benefited from price increases ... Read More
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Energy & Sports Drinks: US Market Trends & Opportunities, 2nd Edition
... Energy drinks purport to provide functional benefits including increased energy and boosts in cognitive function/brain activity. They contain stimulant ingredients, typically caffeine, and claim to provide mental and physical energy. Some of these beverages are ... Read More
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US Shopping & Dining Consumer Insights 2023
... an acceleration of existing trends, but in others it prompted major changes. For many consumers, these habits have at least some level of “stickiness” as they have continued in these habits three years after the ... Read More
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Functional Beverages: Market Trends and Opportunities, 2nd Edition
... activity better sleep and relaxation boosts in immunity increased gut health meal replacement and weight management sports performance improvement Functional beverages are appealing to those who want to make small changes for big results. Consumers ... Read More
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The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food, 2nd Edition
... online grocery shopping options facilitate: ordering on one’s own time (even outside of store business hours) home delivery or appointments for curbside pickup access to foods not available locally, including specialty types or foods to ... Read More
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Food Market Outlook 2023: Inflation, Sustainability, Convenience, & Other Food Trends
... the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences. Some trends in 2023 – like inflation -- are continuations of ... Read More
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USA Trend Report: Shoppers' Journey Towards Living & Eating Healthier
... behaviors around health, nutrition, and food choice. For 30 years, we’ve tracked the evolution of consumer interest and involvement in hundreds of topics. In addition to long-trended topics, we tailor each round of the study ... Read More
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Chocolate Candy: US Market Trends and Opportunities, 14th Edition
... number of reasons. For instance, chocolate has been a stress-reliever for some consumers who have experienced higher anxiety levels during and since the COVID-19 pandemic. Additionally, consumers who increased their baking activity as they stayed ... Read More
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Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating
... lot to consider in plant-based foods. The flow also moves from the foodservice market to the retail market and back as more consumers seek plant-based dining away from home and retail food suppliers seek inspiration ... Read More
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Home Baking: US Market Trends & Opportunities, 2nd Edition
... Comfort and nostalgia are also important to home baking trends. Similar to the clean label movement, distrust of “industrial food” has led some consumers to seek alternative food products and venues. More consumers are baking ... Read More
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