Category: Breakfast Foods
Europe Breakfast Foods
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Breakfast Cereals in Serbia
... key target group for breakfast cereals, are driving this demand. Due to their fast-paced lifestyles, many millennials are opting for ready-to-eat breakfast options that offer nutritional benefits without requiring much time to prepare. Ready-to-eat morning ... Read More
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Breakfast Cereals in the Netherlands
... of consumers have shifted to bread, particularly whole wheat and reduced-salt varieties, which have gained a positive reputation for their health benefits. This shift has been further reinforced by government campaigns actively promoting bread as ... Read More
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Breakfast Cereals in Latvia
... sugar content. Additionally, the relatively static population of children in Latvia further constrains growth potential. Although the category experienced a temporary boost in 2020 during COVID-19 lockdowns, sales patterns normalised in subsequent years and... Euromonitor ... Read More
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Breakfast Cereals in Greece
... to be the most important meal of the day, giving the human body the energy it needs to meet its daily obligations. There are many options on offer, however, breakfast cereals are among the most ... Read More
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Breakfast Cereals in Lithuania
... gain favour among health-conscious parents who prioritise nutrition in their children’s diets. While children continue to form the core consumer base for breakfast cereals, this perception has pushed manufacturers to innovate and diversify their offerings. ... Read More
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Breakfast Cereals in North Macedonia
... are increasing as the recent spike in inflation recedes, though the ensuing easing of pricing pressures means current value growth will be considerably lower than in 2023. Rising health-consciousness has also buoyed demand, as these ... Read More
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Breakfast Cereals in Belgium
... been pushed up dramatically by several factors including bad weather (floods and droughts) which affected crop harvests and led to increased prices for raw materials. Soaring prices have helped private labels capture market share at ... Read More
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Breakfast Cereals in Bulgaria
... on a par thanks to stabilising prices and subsiding inflation, along with greater penetration of low-cost private labels. Children's breakfast cereals is benefitting from high levels of media communication and increasingly healthy options providing easy ... Read More
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Breakfast Cereals in Austria
... at weekends. Breakfast cereals are considered convenient with many available options. Overall breakfast cereals is registering strong growth in current value terms in 2024, backed by solid volume growth and rises in average unit prices. ... Read More
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Breakfast Cereals in Slovenia
... by rising product prices as a result of inflationary pressures. The sport and fitness trend is also fuelling the growth of cereals in Slovenia. Cereals with added protein to increase their nutritional value remain particularly ... Read More
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Breakfast Cereals in Croatia
... strategic partnerships between cereal brands and well-known sports figures, who act as ambassadors, promoting the health benefits and energy-boosting properties of these products. One of the most notable examples is the collaboration between Cokolino by ... Read More
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Breakfast Cereals in Sweden
... volume growth, breakfast cereals are gaining popularity as they, especially hot cereals, are perceived to be a healthy and easy and fast morning meal option. Players have also used different tactics to boost demand and ... Read More
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Breakfast Cereals in Estonia
... low. In addition, the standard VAT rate increased from 20% to 22% in January 2024. As such, with breakfast cereal not considered an essential, there is expected to be limited volume growth. Euromonitor International's Breakfast ... Read More
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Breakfast Cereals in Bosnia and Herzegovina
... for some relief in production costs, moderate price increases are still contributing to a robust retail sales value. This is particularly beneficial in categories like hot cereals, which have deep cultural significance in Bosnia and ... Read More
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Breakfast Cereals in Finland
... strategy is to combine many trends and needs into one product. For example, the newly launched Elovena instant porridge Elovena Annospikapuuro Vatsan ystävä is not only quick and convenient to prepare but also combines the ... Read More
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Breakfast Cereals in Slovakia
... impacted current value growth while at the same time curbing volume sales as many consumers looked to economise. In addition to this, on-the go snacking, and the evolution of the recovery in foodservice has negatively ... Read More
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Breakfast Cereals in the United Kingdom
... and cocoa. The weak performance in volume sales was further exacerbated by the implementation of the HFSS regulation in October 2022, which limited the in-store and online presence of products classified as high in fat, ... Read More
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Breakfast Cereals in Spain
... at a slower pace than in the previous two years. Despite the sharp increase in unit prices seen in 2022 and 2023, demand has been sustained in 2024 by the convenience trend and the rising ... Read More
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Breakfast Cereals in Hungary
... increases shaping consumer behaviour. As shoppers become more price-conscious, many were actively comparing unit prices to find the best deals and discounts. The economic instability, including the weakening of the forint and rising raw material ... Read More
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Breakfast Cereals in the Czech Republic
... seclusion conditions in the wake of Coronavirus (COVID-19), purchasing behaviour has been defined by inflationary pressure on prices and on the wallets of consumers. This, in addition to a return to pre-pandemic norms, such as ... Read More
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Breakfast Cereals in Poland
... growing consumer demand. In response, Poland's production base and infrastructure is being modernised to address changing consumer preferences. Local companies are seeking investment to scale up production capacities, particularly in the processing of groats. Domestic ... Read More
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Breakfast Cereals in Denmark
... pressure on prices. However, the growth in retail current value sales was much slower than in 2023, as the rate of inflation almost halved. Nonetheless, retail value sales continued to be stimulated by added-value developments, ... Read More
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Breakfast Cereals in Romania
... lower on the priority list of essential daily foods, even among the core target audience. Breakfast cereals are typically purchased by higher-income urban professionals who pursue a healthy lifestyle and consider breakfast cereals to be ... Read More
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Breakfast Cereals in Norway
... familiar, pre-COVID-19 routines. The potential for more dynamic retail volume growth was hindered by the high maturity of the landscape and the declining popularity of breakfast as a meal. Euromonitor International's Breakfast Cereals in Norway ... Read More
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Breakfast Cereals in Portugal
... perceived as healthier and lower in sugar, while being more affordable options. Euromonitor International's Breakfast Cereals in Portugal report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable ... Read More
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