Category: Beverages
South America Beverages
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Cider/Perry in Uruguay
... and further marginal growth in 2021, the category returned to its declining trend in 2022. Even in the context of champagne and other sparkling wines gaining attractiveness in the period, cider was not able to ... Read More
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Rtds in Uruguay
... a whole. Growth has been in line with the trend towards cocktails and more sophisticated drinks amongst younger consumers of legal drinking age. Moreover, the prominent health and wellness trend has encouraged young people of ... Read More
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Wine in Peru
... strong performance of beer and RTDs. As such, wines in the economical price range have struggled, as, despite being budget-friendly wine products, these are more expensive when compared to economy beer and RTD options. Additionally, ... Read More
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Spirits in Colombia
... to socialize after so much time apart and enjoy life as much as possible. This was reflected in the increase in visits to restaurants, bars, and nightclubs in 2022. Nevertheless, the off-trade channel continue to ... Read More
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Alcoholic Drinks in Peru
... occasions, allowing beer and RTDs to gain new momentum, attracting consumers through their wider offering and variety, as well as affordable price points. As such, RTDs and beer have taken share from more affordable varieties ... Read More
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Alcoholic Drinks in Uruguay
... ended at around 9% in 2022, the third highest recorded in the last 15 years. Although inflation was a major issue in Uruguay, it was less harmful than in Argentina, for instance. The country’s central ... Read More
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Rtds in Peru
... local and foreign companies, which have found opportunities to launch various innovations and brand extensions. At the local level, Cartavio increased its presence in the modern channel during 2022, launching Hit and Wild in cans, ... Read More
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Cider/Perry in Colombia
... tradition of cider/perry consumption in the country and so the category receives little promotion and faces limited availability both in the retail channel and in consumer foodservice. Even with consumers looking for new drinking experiences, ... Read More
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Spirits in Uruguay
... side. Total volume sales were boosted by the growth seen through on-trade channels. At the same time, although most segments performed poorly in off-trade channels, the aggregated volume of sales of spirits through these retailers ... Read More
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Wine in Colombia
... results. During 2022, there was a complete re-opening of economic activities as COVID-19 restrictions were lifted, which raised overall demand. Sales in the on-trade channel bloomed as people sought new experiences out of the home ... Read More
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Beer in Ecuador
... drinking beer. Amstel launched a special commemorative edition for this sporting event with the caption: Guayaquil Final 2022. This generated strong brand awareness for Amstel in Ecuador, as it seeks to establish a foothold in ... Read More
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Spirits in Ecuador
... spirits category has the highest levels of alcohol, it has also faced the largest increases in ICE tax. In addition to this, logistical costs and an increase in glass prices has put upward pressure on ... Read More
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Beer in Bolivia
... socioeconomic segments seeking indulgence during challenging times. This trend has prompted major companies to expand their product portfolios and distribution channels. Martens Bolivia, for example, entered the Bolivian beer market with its premium imported beer, ... Read More
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Spirits in Bolivia
... low-priced beers dominate the shelves. The expansion of distribution for these brands is driven by an increase in contraband and efforts by formal companies to maintain low prices to compete. As a result, consumers see ... Read More
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Rtds in Ecuador
... fresh message to engage its audience. Switch is a well-known spirit-based RTD in Ecuador, with a low price positioning appealing to university students subsiding on small budgets. A variety of flavours are available including Bongo ... Read More
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Wine in Ecuador
... income groups are less price sensitive and are becoming wine connoisseurs with a growing interest in different origins. Medium-high priced red wine is one of the best performers offered at over $40 per bottle. Economy ... Read More
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Rtds in Bolivia
... occupy a niche segment, primarily appealing to individuals who have travelled abroad and wish to continue enjoying these products locally. Additionally, there is a subset of consumers who stay informed about international trends through cable ... Read More
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Alcoholic Drinks in Paraguay
... of tourism. Consumers craved sophistication, which pushed demand towards higher-priced options such as craft beer, fine wine and premium spirits. However, sales were impacted by inflation and a flat economy which forced some demographics to ... Read More
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Alcoholic Drinks in Ecuador
... led to mild restrictions during this period. However, these outbreaks were quite brief, and the rest of the year passed without much disruption. Consumers were able to resume their social lives and with this, alcoholic ... Read More
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Wine in Bolivia
... importers, resulting in lower prices for consumers. Among the importers, AJ Vierci Srl stands out as the most prominent, with Bodega Catena Zapata being highly relevant for red wines such as Malbec and Cabernet Sauvignon, ... Read More
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Cider/Perry in Bolivia
... sweeter ciders, which they often pair with traditional breads like panettone and holiday meals. This sweet taste profile is particularly well-received by medium and low-income households, which make up the majority of the cider market. ... Read More
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Alcoholic Drinks in Bolivia
... hours, played a significant role in this growth. The resumption of mass events, including concerts featuring local and international artists, particularly in the major cities of Bolivia such as Santa Cruz, La Paz, and Cochabamba, ... Read More
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Spirits in Argentina
... of spirits consumption in Argentina, with mature consumption, showed upbeat growth again in 2022. Bitters is driven by the most popular spirits brand in Argentina, Fernet Branca, which besides being a premium brand captures the ... Read More
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Alcoholic Drinks in Argentina
... by 4% by the end of 2022, fuelled by a steep increase in the investment rate, which reached 22.3% of GDP in August 2022. Inbound and domestic tourism increased significantly in 2022, exceeding pre-pandemic figures, ... Read More
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Wine in Argentina
... brands could not enter the government’s price control programme, ""Precios Cuidados"", which resulted in a significant difference between the retail price of wine and beer. As a result, medium and low-income social economic groups switched ... Read More
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