Category: Beverages
Romania Beverages
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Hot Drinks in Romania
... including hot drinks, particularly coffee. According to the National Institute of Statistics and the consumer price index for July 2024, unit prices for coffee showed growth below inflation compared to July 2023, which contributed to ... Read More
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Soft Drinks in Romania
... Changes in taxation were a significant factor affecting the market, with the VAT rate increasing from 9% to 19% in 2023 and an additional excise tax on drinks with high sugar content coming into effect. ... Read More
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RTD Tea in Romania
... beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks, and it is performing particularly well with younger audiences. Generation Z, in particular, is focused on healthier eating habits and reduced ... Read More
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Sports Drinks in Romania
... coupled with a rise in gym memberships, reflects this shift towards a more active lifestyle. Additionally, mass-participation events such as marathons and races are experiencing higher turnout, while outdoor activities like hiking have gained substantial ... Read More
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Juice in Romania
... of products. Unit prices for juice increased significantly in 2024, despite a slowdown in inflation compared to the previous year. Changes in taxation, rising costs of raw materials and transportation, and the introduction of a ... Read More
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Bottled Water in Romania
... options. Romanians' purchasing decisions are typically influenced by factors such as brand reputation, source credibility, and prior experiences. Additionally, consumers are becoming more informed and now consider specific characteristics, such as nitrate content, when selecting ... Read More
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RTD Coffee in Romania
... Romania has had a significant impact on the demand for RTD coffee products. With an expanding number of cafés and a marked rise in home consumption, coffee has become a daily staple in many Romanians’ ... Read More
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Energy Drinks in Romania
... in VAT and the imposition of a sugar tax have led to higher unit prices, which, in a context of persistent high inflation, have made energy drinks less accessible to some consumers. Compounding these pressures, ... Read More
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Carbonates in Romania
... and low consumer confidence. This category also experienced additional pressures from a VAT increase in 2023 (from 9% to 19%) and the introduction of a new excise tax on sugary drinks, which added 40 RON/hl ... Read More
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Concentrates in Romania
... designed for sports enthusiasts, which have driven demand and supported the category's performance. Liquid concentrates, in particular, have performed well, boosted by strong consumer interest in traditional and herbal syrups that are often viewed as ... Read More
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Sports Nutrition in Romania
... sports nutrition products. For instance, protein, a key ingredient in this sector, has experienced price hikes of up to 40%, prompting some consumers to reduce their purchases. Nonetheless, there is a growing awareness among consumers ... Read More
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Consumer Health in Romania
... in current value terms, this is predominantly due to price increases rather than higher sales volumes. High inflation, particularly in the first half of the year, has significantly impacted consumer behaviour. Romanians have become increasingly ... Read More
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Fine Wines/Champagne and Spirits in Romania
... from the double-digit growth performance seen the previous year, when consumers were socialising and treating themselves following the elimination of COVID-19 restrictions. Furthermore, the boost of weddings in the country, rescheduled to take place following ... Read More
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Alcoholic Drinks Packaging in Romania
... Timi?oreana, which continue to use glass bottles for their flagship beers. Glass is renowned for its ability to preserve the beverage's taste and quality, a critical factor for premium and craft products where maintaining flavour ... Read More
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Romania Beer and Cider Market Insights 2024
... company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.Key insights and drivers behind the beer and cider market performance Scope Romania’s GDP growth slowed from 4.1% in 2022 to 2.1% ... Read More
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Romania: Beverages Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Romania: Soft Drinks and Bottled Waters Industry Overview 2020-2028
... spanning the years 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a ... Read More
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Romania: Spirits Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Romania: Malt Liquors and Malt Industry Overview 2020-2028
... years 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site ... Read More
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Romania: Wines Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Romania Yoghurt and Sour Milk Products
... and supporting immune health and the good functioning of the digestive system. Since the pandemic the attention to health care to combat infections has dropped slightly, with consumers concentrating on basic foods. Retail volume sales ... Read More
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Romania Dairy Products and Alternatives
... a large number of Romanians. Although inflation is on a downward trend, utility costs remain high and household budgets are restricted, leading to a slight decline in volume sales of dairy products and alternatives. Average ... Read More
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Romania Drinking Milk Products
... prices. On the demand side, the cost of living has undermined purchasing power leading to lower consumption of drinking milk products. Semi skimmed fresh milk was included in the new government legislation, which limits the ... Read More
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Romania Plant-Based Dairy
... the Orthodox Christian religion forbids consumption of several foods of animal origin including dairy. The pandemic years helped to transform plant-based dairy with consumption also driven by healthier lifestyles. Consumers of plant-based dairy are not ... Read More
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Plant-Based Dairy Packaging in Romania
... integrity. Brick liquid cartons, known for their durability and practicality, have emerged as the leading choice for plant-based dairy products. This trend has also been driven by the increasing consumer preference for sustainable and recyclable ... Read More
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