Category: Beer
Europe Beer
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Norway Beer
... sales of beer towards the end of the review period were the weak Norwegian krone amid high inflation and interest rates, which significantly affected consumer spending, and the impact of high awareness of health and ... Read More
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Norway Spirits
... cross-border trade with Sweden as society reopened following the restrictions on travel in the wake of the Coronavirus (COVID-19) crisis. In addition, there was a level of stabilisation following a big spike in off-trade volume ... Read More
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Norway Alcoholic Drinks
... Norwegian currency, high production, energy and transportation costs and higher prices. Demand was also affected by less favourable weather in summer 2023. As a result, total alcoholic drinks consumption fell, compared to 2022, although RTDs ... Read More
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The Netherlands Alcoholic Drinks
... as average unit prices for alcoholic drinks categories increased substantially. Beer and wine volume sales suffered from these increased prices. For spirits, the price increases were less dramatic, enabling the category to register on trade ... Read More
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Ireland Alcoholic Drinks
... a pattern of normalisation after the atypical spikes and crashes in sales during the era of the pandemic lockdowns. Notably, during the lockdown era off-trade sales soared, while on-trade sales crashed. Then, when society reopened, ... Read More
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Ireland Beer
... cause by the pandemic lockdowns followed by the reopening of society. Both off-trade and on-trade channels have been affected to a similar degree in this light. Added to which, we consider the myriad health and ... Read More
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Portugal Beer
... beers, both in the on trade and off trade. Higher average prices had a positive impact on current value sales, but proved to dampen consumption, with growth slowing considerably in the on-trade and off-trade. Nevertheless, ... Read More
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Greece Beer
... due to the decrease in total volume sales of the dominant category, lager, with other types seeing growth. Meanwhile, draft beer performed well in modern on-trade establishments. However, glass bottles was hit by reduced footfall ... Read More
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Portugal Alcoholic Drinks
... on trade, supported by another record year of tourism for the country. Despite inflation falling, prices continued to rise in 2023 with government tax revisions of 4% on alcoholic drinks also coming into effect. Consumers ... Read More
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The Netherlands Beer
... category. Almost all categories in beer, even non-alcoholic beer, recorded a decline in volume sales in 2023 as the high retail and on-trade prices discouraged local consumers. Because of these price increases, however, the current ... Read More
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Greece Alcoholic Drinks
... in a number of categories, influenced by the reopening of the market (easing and lifting of Coronavirus (COVID-19) measures) and a channel shift to foodservice. Moreover, dramatic hikes in food prices and most household essentials ... Read More
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Belgium Alcoholic Drinks
... pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the ... Read More
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Belgium Beer
... economic headwinds, the category offered resilience through intense promotional activity, led by major players like Anheuser-Busch InBev and Brouwerijenin Alken Maes in lager. Within beer, there remained a strong focus on out-of-pocket expenditure. This was ... Read More
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Italy Alcoholic Drinks
... year. Consumers became more conservative with their spending, driven also by a trend towards healthier lifestyles. However, it should be noted that, despite the fall seen during the year, off-trade volume sales remained higher in ... Read More
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Hungary Beer
... beer market experienced a decline at the total level. Economy segments, in particular, experienced losses as their core customers, who are the most price sensitive, grappled with reduced financial resources. The income of these customers ... Read More
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Denmark Beer
... beer rather than bulk in volume. The consumption of domestic mid-priced lager is rather high and the market is mature. The decline is a result of this bulk volume becoming lower. The areas with highest ... Read More
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Switzerland Alcoholic Drinks
... strongly at the end of the review period. This was due to several factors impacting consumption behaviour and overall sales. For example, amid still relatively high inflation, the rise in demand in the on-trade channel ... Read More
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Switzerland Beer
... non/low alcohol drinks, including non-alcoholic beer, or reduced their alcohol consumption altogether. Cost-of-living increases additionally drove consumers to cut down on non-essential expenditure, which alcohol usually falls under and is, therefore, negatively impacted by economising ... Read More
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Finland Beer
... and Lativia, where unit prices are more affordable. Cross-border trade took a hit during the pandemic, when “booze cruises” to the Baltic states were temporarily put on hold. With the COVID-19 situation having been normalised, ... Read More
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Poland Beer
... focus on basic necessities and therefore they were forced to reduce their spending on discretionary items such as beer. Regular articles in the media about the harmful effects of drinking beer also had a negative ... Read More
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Bosnia and Herzegovina Beer
... area faced a decline in overall demand, particularly evident in the area of imported lager, a substantial volume contributor. This decline, exacerbated by rising beer prices, placed considerable strain on domestic breweries, struggling to maintain ... Read More
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Bosnia and Herzegovina Alcoholic Drinks
... affecting the country contributed to the reduction of the potential consumer base, thus limiting growth potential across all alcoholic drinks categories. Consequently, in 2023, alcoholic drinks witnessed a moderate total volume decline, which managed to ... Read More
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Hungary Alcoholic Drinks
... they used to be. This was paralleled by the large pent-up demand for tourism/travel and leisure activities, which also directly impacted the market for alcoholic beverages. Euromonitor International's Alcoholic Drinks in Hungary report offers a ... Read More
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Poland Alcoholic Drinks
... was the result of a significant increase in the prices of alcoholic drinks resulting from both an increase in production and distribution costs, as well as another increase in excise duty. Production costs, raw materials, ... Read More
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Italy Beer
... demand for beer in the off-trade declined in 2022. However, this was mostly due to channel shifts, as consumer spending in 2022 moved towards the on-trade. In 2023, though, demand for beer in both the ... Read More
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