Category: Alternative & Complementary Medicine
Europe Alternative & Complementary Medicine
-
Herbal/Traditional Products in Austria
... record growth in value and volume sales in 2024. Herbal/traditional products are perceived as gentler and more natural while also often having fewer side effects. As such, consumers often opt for herbal/traditional products over those ... Read More
-
Herbal/Traditional Products in Germany
... health, there is continual demand for herbal/traditional products, with the latter perceived as safe to use and with fewer side effects than some OTC options. Euromonitor International's Herbal/Traditional Products in Germany report offers a comprehensive ... Read More
-
Herbal/Traditional Products in Romania
... perceived as gentler on the body compared to stronger, chemical-based alternatives, as well as having less potential for the development of addiction. Many consumers now opt to start treatments with herbal products, particularly for common ... Read More
-
Herbal/Traditional Products in North Macedonia
... fact that as consumers become more health-conscious, they are increasingly concerned about the potential side effects and contraindications of active pharmaceutical ingredients found in standard OTC medications. Population ageing is a significant driver of this ... Read More
-
Herbal/Traditional Products in Poland
... approach to their overall health, there is continuing demand for herbal/traditional products. Herbal/traditional products are seen as safe to use and having no side effects and this is supporting volume sales. That being said, they ... Read More
-
Herbal/Traditional Products in Switzerland
... potentially harmful chemical ingredients. These products benefit from the perception that they are safer and have fewer side effects compared to conventional OTC medications. However, Swiss medical authorities continue to caution consumers about the potential ... Read More
-
Herbal/Traditional Products in Serbia
... previous generations treated illnesses. In this environment, with consumers preferring to purchase natural consumer health products, producers actively advertise the presence of herbal/traditional ingredients in their products. Herbal/traditional cough, cold and allergy (hay fever) pro... ... Read More
-
Herbal/Traditional Products in Sweden
... Consumption of herbal/traditional products has picked up in line with economic recovery. Retail volume growth increased in the two largest categories of herbal/traditional cough, cold and allergy (hay fever) remedies and dietary supplements. Herbal/traditional topical ... Read More
-
Herbal/Traditional Products in Slovenia
... standard non-herbal alternatives. Herbal medicine has deep roots in traditional Slovenian culture and following a surge in environmental consciousness and escalating interest in nature-aligned products, there is rising demand for herbal/traditional remedies. Social med... Euromonitor ... Read More
-
Herbal/Traditional Products in Ukraine
... brew tea made with self-picked herbs (eg camomile, valerian, yarrow, St John’s Wort, motherwort, rosehip, oak bark etc) to target a diverse range of health issues related to digestion, stress or skin complaints, among many ... Read More
-
Herbal/Traditional Products in Slovakia
... These products are often perceived by consumers as safer alternatives to OTC medications, as they typically have fewer or no side effects compared to chemical-based treatments. This perception has led many parents to feel more ... Read More
-
Herbal/Traditional Products in Norway
... at a slower pace than the overall consumer health industry, despite developing from a relatively low base. The herbal/traditional products category is struggling to gain significant popularity in Norway due to a high degree of ... Read More
-
Herbal/Traditional Products in Lithuania
... they seek solutions that they believe will act quickly and effectively. However, they will often turn to herbal/traditional alternatives when seeking to tackle soft symptoms of various ailments and diseases. Euromonitor International's Herbal/Traditional Products in ... Read More
-
Herbal/Traditional Products in Latvia
... and prevention of health problems, and they are a strong part of Latvia’s heritage. Consumer demand for herbal/traditional products that support immune health remains strong in Latvia, with ingredients like echinacea and elderberry becoming household ... Read More
-
Herbal/Traditional Products in Estonia
... down through generations. Herbal products like chamomile, rose hips, and St. John’s wort are staples in many households, used to treat everyday ailments such as colds, digestion issues, and anxiety. This deep-rooted tradition has helped ... Read More
-
Herbal/Traditional Products in Ireland
... This slowdown comes as consumer spending normalises after a post-pandemic surge. Nevertheless, consumer demand for consumer health products made from herbal/natural ingredients is already well-developed in Ireland, and this will continue to support the growth ... Read More
-
Herbal/Traditional Products in Finland
... expanded considerably, with a notable boost in areas such as topical analgesics and dermatologicals, for example. Digestive herbal remedies is doing particularly well as Finnish consumers continue to shift towards more natural solutions. Euromonitor International's ... Read More
-
Herbal/Traditional Products in Portugal
... visible among younger mid-to-high income earners in urban areas, as these products are usually more expensive than their conventional counterparts. In addition, young adults in urban areas tend to be more informed about the possible ... Read More
-
Herbal/Traditional Products in Spain
... also supported by herbal remedies in areas such as digestive remedies and vitamins and dietary supplements. Euromonitor International's Herbal/Traditional Products in Spain report offers a comprehensive guide to the size and shape of the market ... Read More
-
Herbal/Traditional Products in the Netherlands
... ingredients. This trend reflects a broader shift towards natural solutions in consumer healthcare. Herbal dermatological products, for example, are experiencing robust growth, as promotions target individuals suffering from skin irritation. With a high proportion of ... Read More
-
Herbal/Traditional Products in Bulgaria
... down through the generations. Moreover, the healthy living trend is slowly expanding throughout the country with a growing number of consumers shifting their focus towards more natural and herbal products to treat conditions and support ... Read More
-
Herbal/Traditional Products in Bosnia and Herzegovina
... are increasingly seeking natural and herbal alternatives to synthetic medicines, driven by the growing awareness of health and wellness. This shift has led to a retail volume growth rate that surpasses the average seen in ... Read More
-
Herbal/Traditional Products in Denmark
... trend encouraged more individuals to include herbal/traditional products in their daily routines. Although inflation in Denmark was notably lower in 2024 compared to the previous years, a portion of the value growth still resulted from ... Read More
-
Herbal/Traditional Products in Croatia
... have led local consumers to exercise caution when spending on non-essential items, including more expensive versions of herbal/traditional consumer health products. Despite these challenges, the category is seeing solid retail value growth in 2024, and ... Read More
-
Herbal/Traditional Products in the Czech Republic
... as the identity of the ingredients. Simply mentioning the presence of plants in dietary supplements can sometimes be deceptively reassuring for consumers, even though some plants may pose a risk under certain conditions of use, ... Read More
Research Assistance
