Category: Alcoholic Beverages
Europe Alcoholic Beverages
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Portugal Cider/Perry
... range of age segments. Somersby (Super Bock Group SGPS SA) is the leading brand with a considerable lead compared to its direct competitor, Bandida do Pomar from (SCC-Central de Cervejas) and private label. In 2023, ... Read More
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Greece Spirits
... in on-trade consumption as off-trade volume sales continued to decline, signalling a shift back to the on-trade channel with the post-Coronavirus (COVID-19) reopening of the market. The decline in off-trade volume sales was also informed ... Read More
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Greece Cider/Perry
... sales dropped moderately while on-trade volume sales rose marginally. On the positive side, the increase in inbound arrivals boosted demand. This was evident in the volume sales and share growth performances of international brands Somersby ... Read More
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Ireland Spirits
... trends, alongside the fact that cocktails (and “mocktails”) are becoming more popular as drinks to accompany dinner (as opposed to the more traditional wine). Vodka and tequila (and mezcal) are cited as attracting growing attention ... Read More
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Portugal Spirits
... cost of living, high interest rates, and economic uncertainty. Cutbacks were made on non-essential goods including spirits, with noticeable weak performance during the summer and Christmas period, which are normally peak seasons for buying spirits. ... Read More
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Greece Alcoholic Drinks
... in a number of categories, influenced by the reopening of the market (easing and lifting of Coronavirus (COVID-19) measures) and a channel shift to foodservice. Moreover, dramatic hikes in food prices and most household essentials ... Read More
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Belgium Alcoholic Drinks
... pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the ... Read More
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Italy Alcoholic Drinks
... year. Consumers became more conservative with their spending, driven also by a trend towards healthier lifestyles. However, it should be noted that, despite the fall seen during the year, off-trade volume sales remained higher in ... Read More
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Poland Cider/Perry
... discounters, some of which have even give up selling cider/perry altogether, replacing it with better-rotating products. A significant challenge for cider/perry is the high average unit price of these products, which is almost twice that ... Read More
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Bulgaria Spirits
... long period of stability. Nevertheless, the price of spirits still remained affordable for most consumers, which led to only a small decline in volume terms. Despite higher prices, the premiumisation trend gained momentum in line ... Read More
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Bosnia and Herzegovina Cider/Perry
... significant impacts on the category's performance. Following a decline in 2022, cider/perry saw a rebound in consumer demand as new brand extensions attracted more consumers to try products in this category. This influx of new ... Read More
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The Czech Republic Cider/Perry
... key brands in 2022 continued to negatively impact volume sales. Somersby, Carling and Kingswood each ended their distribution of cider/perry in the Czech Republic during 2022, which had a heavy impact on sales of cider/perry. ... Read More
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Switzerland Alcoholic Drinks
... strongly at the end of the review period. This was due to several factors impacting consumption behaviour and overall sales. For example, amid still relatively high inflation, the rise in demand in the on-trade channel ... Read More
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Italy Cider/Perry
... year of the review period. The small size of the category, which is still rather underdeveloped and with a relatively scarce presence in retail, meant that it was growing from a low base. In addition, ... Read More
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Denmark Cider/Perry
... 2023 influenced some cider drinks to opt for alternative beverages. Despite the overall decline, low-calorie cider offerings, exemplified by Somersby Apple Lite, resonated well with health-conscious Danes, offering reduced calorie content without compromising ta... Euromonitor ... Read More
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Denmark Spirits
... non-alcoholic spirits and vodka saw the greatest gains. Prestige, super-premium, and ultra-premium spirits declined in 2023 as Danes opted for reliable, well-trusted standard brands and, to some extent, economy options. Despite economic uncertainty, Danes remai... ... Read More
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Finland Spirits
... a more mindful and moderate approach to alcohol consumption. This resonated especially with young adults, many of whom are drinking less than previous generations, whether on a night out or at home. Other contributing factors ... Read More
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Cider/Perry
... a focus on higher-quality and premium options, value growth (current and real) continued to outpace volume growth in both the on- and off-trade channels at the end of the review period. There remained a strong ... Read More
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Bosnia and Herzegovina Alcoholic Drinks
... affecting the country contributed to the reduction of the potential consumer base, thus limiting growth potential across all alcoholic drinks categories. Consequently, in 2023, alcoholic drinks witnessed a moderate total volume decline, which managed to ... Read More
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Hungary Spirits
... continued to drive the market for premium products at the end of the review period. This trend was bolstered by the resurgence of tourism and the revival of trade shows/tasting events, social and corporate entertainment ... Read More
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The Czech Republic Spirits
... due to prevailing high inflation, with the price of goods rising faster than wages. Overall, Czech consumers found themselves in a worse position compared to the previous year. Moreover, spirits continued to increase in price ... Read More
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Hungary Alcoholic Drinks
... they used to be. This was paralleled by the large pent-up demand for tourism/travel and leisure activities, which also directly impacted the market for alcoholic beverages. Euromonitor International's Alcoholic Drinks in Hungary report offers a ... Read More
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Poland Alcoholic Drinks
... was the result of a significant increase in the prices of alcoholic drinks resulting from both an increase in production and distribution costs, as well as another increase in excise duty. Production costs, raw materials, ... Read More
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Italy Spirits
... year. Indeed, consumers became more and more conservative in their spending. However, many consumers chose to drink less rather than trade down within spirits by moving from the premium or super premium categories down towards ... Read More
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Denmark Alcoholic Drinks
... while non-grape wine, brandy, cognac, and cider witnessed decline. In the spirits area, premium spirits faced challenges due to economic uncertainties, whereas well-established standard brands saw heightened demand. Despite lower unit prices per litre in ... Read More
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