Category: Advertising & Marketing
Global Advertising & Marketing
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Advertising, Public Relations, And Related Services Global Market Briefing 2022: Ukraine-Russia War Impact
... design, research, promotional and consulting services market accounting for 19.5%. In terms of per capita consumption, the market was $101.1 and in terms of global GDP, the market was 0.81%. Advertising, public relations, and related ... Read More
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Global Out-Of-Home Advertising Market Size study, By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC&G, E-Commerce, M&E [Mechanical and Electrical]) and Regional Forecasts 2022-2028
... valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Out-Of-Home Advertising is a type of outdoor ... Read More
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Social Media Analytics Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management, and Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others)
... Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others) The social media analytics market is projected to reach US$ ... Read More
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Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon
... enterprises must invest in resiliency across the front office," said Gerry Murray, research director of IDC's Marketing and Sales Technology research. "Increasingly that means every front-office technology solution must operate as part of a system ... Read More
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Global Audience Analytics Market 2022-2026
... Our report on the audience analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More
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Text Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
... 16.9 Billion by 2027, exhibiting a growth rate (CAGR) of 17.96% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of ... Read More
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Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time
... digital advertising were strong spending growth, M&A activity and consolidation, and Amazon crashing the party with sky-high tech sales," said Karsten Weide, VP, Media and Entertainment at IDC." Please Note: Extended description available upon request. Read More
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Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse
... (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), China, Japan, Asia/Pacific (excluding China and Japan) (APECJ), and Latin America (LA). This study analyzes the current state of the major advertising technology ... Read More
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Global Enterprise Artificial Intelligence Market Size study, by Deployment (Cloud, On-premises) by Technology (Natural Language Processing (NLP), Machine Learning, Computer Vision, Speech Recognition, Others) by Organization (Large Enterprises, Small And Medium Enterprises) by End-use (Media & Advertising, Retail, BFSI, IT & Telecom, Healthcare, Automotive & Transportation, Others) and Regional Forecasts 2022-2028
... & Advertising, Retail, BFSI, IT & Telecom, Healthcare, Automotive & Transportation, Others) and Regional Forecasts 2022-2028 Global Enterprise Artificial Intelligence Market is valued approximately USD 11.4 billion in 2021 and is anticipated to grow with ... Read More
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Global Serious Games Market Size study, By Gaming Platform (Smartphone, Console, PC, and Others), By Application (Simulation and Training, Research and Planning, Advertising and Marketing, Human Resources, and Others), By End Use Industry (Education, Healthcare, Aerospace and Defense, Government, Retail, Media and Entertainment, and Others), and Regional Forecasts 2022-2028
... Aerospace and Defense, Government, Retail, Media and Entertainment, and Others), and Regional Forecasts 2022-2028 Global Serious Games Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth ... Read More
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Global Digital Marketing Market Report and Forecast 2022-2027
... growing adoption of smart devices. The market is projected to grow at a CAGR of around 9.1% between 2022 and 2027. Digital marketing, also referred to as online marketing or internet marketing, is defined as ... Read More
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Industrial Labels Market Forecasts to 2028 – Global Analysis By Mechanism (Heat Transfer, Glue-Applied Labelling, Pressure Sensitive Labelling, Other Mechanisms), Type (Branding Labels, Weatherproof Labels), and By Geography
... Labels Market is accounted for $66.02 billion in 2022 and is expected to reach $101.26 billion by 2028 growing at a CAGR of 7.4% during the forecast period. Industrial labels are used for identification, information, ... Read More
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Augmented Reality in Retail Market By Component (Hardware, Software, Services), By Device Type (Head Mounted Display, Smart AR Mirror, Handheld Device), By Application (Advertising and Marketing, Try on Solutions, Planning and Designing, Information Systems), By Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
... Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031 Augmented reality is a technology, which uses the existing user’s environment and overlays ... Read More
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Digital Out of Home Market By End-User (Automotive, Personal Care and Households, Entertainment, Retail, Food and Beverages, Telecom, BFSI, Others), By Format Type (Billboard, Transit, Street Furniture, Others), By Application (Indoor, Outdoor): Global Opportunity Analysis and Industry Forecast, 2021-2031
... and Industry Forecast, 2021-2031 The global digital out-of-home market was valued at $18.80 billion in 2020, and is projected to reach $58.67 billion by 2031, registering a CAGR of 11.6% from 2022 to 2031. Digital ... Read More
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Mobile Analytics Market By Offering (Solution, Service), By Application (Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, Others), By Industry Vertical (BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, Others), By Enterprise Size (Large Enterprises, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031
... & Telecom, Media & Entertainment, Others), By Enterprise Size (Large Enterprises, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031 Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile ... Read More
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Fast track: market trends and developments in apparel and accessories at OutDoor by ISPO 2022
... held in Munich, Germany, compared with the numbers seen at OutDoor by ISPO 2019. The reduction reflected continuing travel issues relating to COVID-19 and strategic decisions by many companies to focus on the challenges affecting ... Read More
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Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology
... and management software market for the 2021 calendar year."2021 was an even stronger year of growth for the sales force productivity and management software market than 2020, demonstrating the demand for solutions, which allow sales ... Read More
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Sports Technology Market Size, Share & Trends Analysis Report By Technology (Device (Wearables & Digital Signage), Smart Stadium, Analytics & Statistics, Esports), By Sports, By Region, And Segment Forecasts, 2022 - 2030
... by Grand View Research, Inc. In recent years, professional sports organizations have been using new technologies like smart stadiums, sports data analytics, wearable gadgets, and digital signage to engage spectators, improve team performance, and create ... Read More
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Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026
... experience is the top business driver for brands to transform into digital-first businesses, and this requires unified customer data for success, " said David Wallace, director, Customer Intelligence and Analytics research at IDC. "It's clear ... Read More
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Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026
... it and the U.S. numbers are also broken down by advertising format: mobile search, display and video, desktop search, display video, other mobile and desktop advertising, and connected TV (CTV). Data is sourced from the ... Read More
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Digital Advertising Platforms Market Intelligence Report - Global Forecast to 2027
... 11.75% during the forecast period. Market Statistics: The report provides market sizing and forecast across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when ... Read More
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Network Management Systems Market by Component, Enterprise Size, Deployment Mode, Business Function (Accounting & Legal, Sales & Marketing, and Procurement & Supply Chain) Vertical and Region - Global Forecast to 2027
... market size to grow from USD 9.3 billion in 2022 to USD 14.6 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 9.4% during the forecast period. Various factors such as increasing investment ... Read More
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In-app Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
... reach US$ 343.5 Billion by 2027, exhibiting a CAGR of 20.79% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of ... Read More
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Passenger Information System Market by Component (Solutions and Services), Location (On Board and In Station), Transportation Mode (Railways (Trains and Trams), Roadways, and Airways and Waterways) and Region - Global Forecast to 2027
... passenger information system market size is expected to grow from USD 26.5 billion in 2022 to USD 46.2 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. The ... Read More
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Advertising Agencies Global Market Opportunities And Strategies To 2031: COVID-19 Impact And Recovery
... and senior management with the critical information they need to assess the global advertising agencies market as it emerges from the COVID 19 shut down. Reasons to Purchase: Gain a truly global perspective with the ... Read More
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