United States Bread Market, By Type (Fresh, Frozen), By Ingredients (Inorganic Vs. Organic), By Product Type (Sandwich Slices, Bun, Rolls, Breadsticks, Ciabatta, and Others (Loaves, Brioche, Baguette, etc.), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Specialty Retailers, Online, and Others (Direct Sales, Distributor Sales, etc.), By Region, Competition, Forecast & Opportunities, 2017-2027
United States bread market is anticipated to grow at a CAGR of 3.62% during the forecast period, reaching at USD35.75 billion by 2027 on account of increasing adoption of frozen & organic bread and advancement in production techniques. Furthermore, increasing bread consumption among the population and rising disposable income are expected to boost the United States Bread Market during the forecast period.
Bread is an essential food across the country which is prepared by mixing water, yeast, and flour and then baking at a specific temperature. It has been a significant food since prehistoric times. It has been made in various forms using various ingredients and methods. Regarding product type, the United States bread market has been segmented into sandwich slices, buns, rolls, breadsticks, ciabatta, and others (loaves, brioche, baguette, etc.). Among these, the sandwich slices type has dominated the market, with a majority of the market share of more than 31% in 2021, because of a variety of bread recipes that can be made from it.
Consumers are becoming aware of the various food ingredients and how they may affect their health. Clear packaging is preferred over locally sourced foods since it provides detailed information on the nutritional benefits and main components. This tendency will significantly influence the demand in the United States bread market throughout the forecast period.
During the COVID-19 pandemic, the demand for bread went down as the bakery supply was insufficient, as many bakers shut operations due to a labor shortage. Furthermore, bread consumption in households has grown while bread product consumption in food service outlets has decreased during the shutdown. The market for frozen bakery product players has suffered as food consumption has shifted from restaurants to home kitchens, accounting for roughly 70% of the sales of bakery products. However, the fresh bread market has contributed significantly to the rise of retail operators. The market is going to grow at a faster rate in the forecast period due to shifting circumstances.
Growing Interest in Adopting Healthy Eating Practices is Driving the Demand for Organic Bread
Due to a greater focus being placed on adopting healthier eating habits, the market is predicted to develop significantly. Additionally, these bread use components that are grown without the use of pesticides or chemical fertilizers. Players in the market are introducing new products and updating their product lines to increase their market share. For instance, Bimbo Bakeries USA introduced a new line of organic bread in the United States in June 2018.
Various Options Available at Low Prices
Growing consumer preference for choosing a variety of bread recipes for their daily meals is what drives the market. Sandwich slices bread will dominate the bread market in the United States in the forecast period. The primary reason for this segment's market domination is its simplicity of preparation and consumption. Customers typically choose handmade, healthier sandwich meals, and health is becoming a bigger priority. Additionally, variations in these items' accessibility give customers more options, driving the segmental demand.
Advancement in Production Techniques and Frozen Bread is Fueling the Market Growth
The main issue that both consumers and manufacturers were dealing with was the shorter shelf life of bread products. So, the idea of frozen bread improves shelf life, and various enzymes create a better protein network in the dough. Products with a long shelf life, frozen dough, packed goods, and half-baked products are now offered by manufacturers, which has improved their popularity and sales. It has been recognized that key players have changed the traditional method of making bread and have started adopting new techniques that ensure the long shelf life of bread to meet the high demand for various types of bread, decrease the wastage of these products, and increase the sales of bread.
Market Segmentation
The United States bread market is segmented based on the type, ingredients, product type, distribution channel, region, and company. In terms of type, the United States bread market is segmented into fresh and frozen. In terms of ingredients, the market is segmented into inorganic and organic. The product type segment is divided into sandwich slices, bun, rolls, breadsticks, ciabatta, and others (loaves, brioche, baguette, etc.). The distribution channel segment is divided into convenience stores, specialty retailers, supermarkets/hypermarkets, departmental stores, online, and others (direct sales, distributor sales, etc.).
Company Profiles
Bimbo Bakeries USA, Flowers Foods, Inc., Campbell soup Company, Lewis Bakeries Inc., Perfection Bakeries LLC, Aspire Bakeries LLC, Pan-O-Gold Baking Company, H&S Bakery Inc., New York Bakery Co, United States Bakery are some of the leading market players of the United States bread market. New market players are also actively entering the market in the recent years and further strengthening the growth of the future market growth.
Report Scope:
In this report, United States Bread Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook