Soup Products Market

Soup Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028FSegmented By Product Type (Dehydrated Soup Mix, Instant Soup, Ready-to-Eat Soup, Soup Creams), By Category (Vegetarian Soup, Non-Vegetarian Soup), By Packaging Type (Pouches, Cans, Others (Tubs, Bottles, etc.)), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online and Others (Direct Sales, Distributor/Dealer Sales, etc.)), By Region, Competition


Global soup products market is anticipated to project robust growth in the forecast period on account of growing health consciousness among consumers, rising demand for convenient products, a comprehensive offering by market players, etc.

In order to make soup, components such as meat or vegetables are combined with broth, milk, or water. Soup is typically served warm or hot. The solid ingredients are boiled in liquids until the flavors are extracted and a broth form is obtained The rising preference of consumers shifting towards soup consumption is due to the various health benefits offered by such products. Soups are high source of fluids and are healthy & nutritious option with high fiber content and immense richness in taste. The concept of ready-to-eat soup is gaining wide popularity among consumers since it offers convenience.

Moreover, during 2022, soup product companies observed significant rise in sales of soup worldwide. For instance, in Q4 2022, Campbell Soup Company reported a 6% increase in sales to USD2 billion (three months ended July 31, 2022). Furthermore, market players are launching new campaigns in order to attract more consumers. For instance, in 2022, Heinz launched its ‘Heinz Christmas Dinner Big Soup’ campaign. The goal of the campaign was to use social media to increase product recognition, audience engagement, and talkability.

Rising Health Awareness Among Consumers Aiding the Market Growth

The rapidly increasing health consciousness among consumers is prompting them to consider consumer products that contain less salt, sugar, and calories. According to the World Health Organization (WHO), approximately 2 billion adults and 41 million children worldwide are overweight or obese. Therefore, soup product companies are emphasizing on offering healthy products. For instance, in 2021, Unilever Food Solutions North America introduced five new Knorr Soup du Jour variations, all of which are compliant with their Highest Nutritional Standards (HNS). Hence, this factor is anticipated to further enhance the market growth of the soup products in the forecast period.

New Product Launches Fueling the Market Growth

In order to cater to the increasing demand for soup among consumers, market players are focusing on expanding their product portfolio by launching new products in the market. For instance, in 2022, Pacific Foods launched ‘Broken Hearts Soup-port Kit’. Similarly, in 2022, Campbell Soup launched its ‘FlavorUp’ brand offering condensed creams for soups. Also, in 2022, Yeo Valley launched new ranges of soups and dips. The brand-new organic soup line comes in 400g pots that claims to be convenient and recyclable, created with organic ingredients. Consumers are continuing to cook more at home while also returning to pre-pandemic behaviors, such as eating out, making goods like flavor enhancements which is appealing for those seeking convenience.

Increasing Demand for Organic Soup Boosting Market Growth

Since consumers are becoming more aware of the ingredients used in the soup they consume, they are shifting their preferences towards organic products. Also, the increasing availability of organic soup is aiding to the rising market demand. For instance, in 2022, Pacific Foods launched organic canned soups that consist of ingredients such as tahini and kale. Similarly, in 2022, Borough Broth launched co-branded range with Planet Organic, having four products containing collagen between 4.2g and 5.2g. Also, rising consumer awareness regarding the sustainability of products is prompting market players to use environment friendly packaging for their products. For instance, Pacific Foods offers ‘reinvigorated line’ of soups in a recyclable non-BPA (Bisphenol-A) lined packaging. Additionally, in 2022, Tideford Organics launched new soup range with updated packaging. The company experienced strong year on year retail growth of 31.7% during second half of 2022. In addition to a traffic light system and RI statistics based on serving, the business enhanced the nutritional information on its packaging. The modifications are also intended to provide consumers with a clearer direction by communicating the brand's "organic" classification, more explicitly. Such factors are projected to further expand the market growth in the forecast period.

Market Segmentation

The global soup products market is segmented based on product type, category, packaging type, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into dehydrated soup mix, instant soup, ready-to-eat soup, and soup creams. Based on category, the market is divided into vegetarian soup and non-vegetarian soup. In terms of packaging type, the market is segmented into pouches, cans, and others (tubs, bottles, etc.). Based on distribution channel, the market is segmented into supermarkets/hypermarkets, departmental stores, convenience stores, online and others (direct sales, distributor/dealer sales, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

General Mills, Inc., Unilever PLC, Campbell Soup Company, The Kraft Heinz Company, B&G Foods, Inc., Nestlé S.A, Baxters Food Group Limited, Premier Foods plc, Conagra Brands, Inc., and Ottogi Co., Ltd. are among the major market players in the global platform that lead the market growth of the global soup products market.

Report Scope:

In this report, the global soup products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Soup Products Market, By Product Type:
  • Dehydrated Soup Mix
  • Instant Soup
  • Ready-to-Eat Soup
  • Soup Creams
  • Soup Products Market, By Category:
  • Vegetarian Soup
  • Non-Vegetarian Soup
  • Soup Products Market, By Packaging Type:
  • Pouches
  • Cans
  • Others
  • Soup Products Market, By Distribution Channel:
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Online
  • Others
  • Soup Products Market, By Region:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • Germany
  • United Kingdom
  • Italy
  • Spain
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Turkey
  • South America
  • Brazil
  • Argentina
  • Colombia
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global soup products market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Brand Satisfaction
4.6. Customer Satisfaction
5. Global Soup Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Dehydrated Soup Mix, Instant Soup, Ready-to-Eat Soup, Soup Creams)
5.2.2. By Category Market Share Analysis (Vegetarian Soup, Non-Vegetarian Soup)
5.2.3. By Packaging Type Market Share Analysis (Pouches, Cans, Others (Tubs, Bottles, etc.))
5.2.4. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online and Others (Direct Sales, Distributor/Dealer Sales, etc.))
5.2.5. By Regional Market Share Analysis
5.2.5.1. North America Market Share Analysis
5.2.5.2. South America Market Share Analysis
5.2.5.3. Middle East & Africa Market Share Analysis
5.2.5.4. Europe Market Share Analysis
5.2.5.5. Asia -Pacific Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Soup Products Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Category Market Mapping & Opportunity Assessment
5.3.3. By Packaging Type Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. North America Soup Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Category Market Share Analysis
6.2.3. By Packaging Type Market Share Analysis
6.2.4. By Distribution Channel Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. United States Soup Products Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Product Type Market Share Analysis
6.2.5.1.2.2. By Category Market Share Analysis
6.2.5.1.2.3. By Packaging Type Market Share Analysis
6.2.5.1.2.4. By Distribution Channel Market Share Analysis
6.2.5.2. Canada Soup Products Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Product Type Market Share Analysis
6.2.5.2.2.2. By Category Market Share Analysis
6.2.5.2.2.3. By Packaging Type Market Share Analysis
6.2.5.2.2.4. By Distribution Channel Market Share Analysis
6.2.5.3. Mexico Soup Products Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Product Type Market Share Analysis
6.2.5.3.2.2. By Category Market Share Analysis
6.2.5.3.2.3. By Packaging Type Market Share Analysis
6.2.5.3.2.4. By Distribution Channel Market Share Analysis
7. Europe Soup Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Category Market Share Analysis
7.2.3. By Packaging Type Market Share Analysis
7.2.4. By Distribution Channel Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. France Soup Products Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Product Type Market Share Analysis
7.2.5.1.2.2. By Category Market Share Analysis
7.2.5.1.2.3. By Packaging Type Market Share Analysis
7.2.5.1.2.4. By Distribution Channel Market Share Analysis
7.2.5.2. Germany Soup Products Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Product Type Market Share Analysis
7.2.5.2.2.2. By Category Market Share Analysis
7.2.5.2.2.3. By Packaging Type Market Share Analysis
7.2.5.2.2.4. By Distribution Channel Market Share Analysis
7.2.5.3. United Kingdom Soup Products Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Product Type Market Share Analysis
7.2.5.3.2.2. By Category Market Share Analysis
7.2.5.3.2.3. By Packaging Type Market Share Analysis
7.2.5.3.2.4. By Distribution Channel Market Share Analysis
7.2.5.4. Italy Soup Products Market Outlook
7.2.5.4.1. Market Size & Forecast
7.2.5.4.1.1. By Value
7.2.5.4.2. Market Share & Forecast
7.2.5.4.2.1. By Product Type Market Share Analysis
7.2.5.4.2.2. By Category Market Share Analysis
7.2.5.4.2.3. By Packaging Type Market Share Analysis
7.2.5.4.2.4. By Distribution Channel Market Share Analysis
7.2.5.5. Spain Soup Products Market Outlook
7.2.5.5.1. Market Size & Forecast
7.2.5.5.1.1. By Value
7.2.5.5.2. Market Share & Forecast
7.2.5.5.2.1. By Product Type Market Share Analysis
7.2.5.5.2.2. By Category Market Share Analysis
7.2.5.5.2.3. By Packaging Type Market Share Analysis
7.2.5.5.2.4. By Distribution Channel Market Share Analysis
8. Asia-Pacific Soup Products Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Category Market Share Analysis
8.2.3. By Packaging Type Market Share Analysis
8.2.4. By Distribution Channel Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. China Soup Products Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Product Type Market Share Analysis
8.2.5.1.2.2. By Category Market Share Analysis
8.2.5.1.2.3. By Packaging Type Market Share Analysis
8.2.5.1.2.4. By Distribution Channel Market Share Analysis
8.2.5.2. India Soup Products Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Product Type Market Share Analysis
8.2.5.2.2.2. By Category Market Share Analysis
8.2.5.2.2.3. By Packaging Type Market Share Analysis
8.2.5.2.2.4. By Distribution Channel Market Share Analysis
8.2.5.3. Japan Soup Products Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Product Type Market Share Analysis
8.2.5.3.2.2. By Category Market Share Analysis
8.2.5.3.2.3. By Packaging Type Market Share Analysis
8.2.5.3.2.4. By Distribution Channel Market Share Analysis
8.2.5.4. South Korea Soup Products Market Outlook
8.2.5.4.1. Market Size & Forecast
8.2.5.4.1.1. By Value
8.2.5.4.2. Market Share & Forecast
8.2.5.4.2.1. By Product Type Market Share Analysis
8.2.5.4.2.2. By Category Market Share Analysis
8.2.5.4.2.3. By Packaging Type Market Share Analysis
8.2.5.4.2.4. By Distribution Channel Market Share Analysis
8.2.5.5. Australia Soup Products Market Outlook
8.2.5.5.1. Market Size & Forecast
8.2.5.5.1.1. By Value
8.2.5.5.2. Market Share & Forecast
8.2.5.5.2.1. By Product Type Market Share Analysis
8.2.5.5.2.2. By Category Market Share Analysis
8.2.5.5.2.3. By Packaging Type Market Share Analysis
8.2.5.5.2.4. By Distribution Channel Market Share Analysis
9. Middle East & Africa Soup Products Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Category Market Share Analysis
9.2.3. By Packaging Type Market Share Analysis
9.2.4. By Distribution Channel Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. Saudi Arabia Soup Products Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Product Type Market Share Analysis
9.2.5.1.2.2. By Category Market Share Analysis
9.2.5.1.2.3. By Packaging Type Market Share Analysis
9.2.5.1.2.4. By Distribution Channel Market Share Analysis
9.2.5.2. South Africa Soup Products Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Product Type Market Share Analysis
9.2.5.2.2.2. By Category Market Share Analysis
9.2.5.2.2.3. By Packaging Type Market Share Analysis
9.2.5.2.2.4. By Distribution Channel Market Share Analysis
9.2.5.3. UAE Soup Products Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Product Type Market Share Analysis
9.2.5.3.2.2. By Category Market Share Analysis
9.2.5.3.2.3. By Packaging Type Market Share Analysis
9.2.5.3.2.4. By Distribution Channel Market Share Analysis
9.2.5.4. Turkey Soup Products Market Outlook
9.2.5.4.1. Market Size & Forecast
9.2.5.4.1.1. By Value
9.2.5.4.2. Market Share & Forecast
9.2.5.4.2.1. By Product Type Market Share Analysis
9.2.5.4.2.2. By Category Market Share Analysis
9.2.5.4.2.3. By Packaging Type Market Share Analysis
9.2.5.4.2.4. By Distribution Channel Market Share Analysis
10. South America Soup Products Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Category Market Share Analysis
10.2.3. By Packaging Type Market Share Analysis
10.2.4. By Distribution Channel Market Share Analysis
10.2.5. By Country Market Share Analysis
10.2.5.1. Brazil Soup Products Market Outlook
10.2.5.1.1. Market Size & Forecast
10.2.5.1.1.1. By Value
10.2.5.1.2. Market Share & Forecast
10.2.5.1.2.1. By Product Type Market Share Analysis
10.2.5.1.2.2. By Category Market Share Analysis
10.2.5.1.2.3. By Packaging Type Market Share Analysis
10.2.5.1.2.4. By Distribution Channel Market Share Analysis
10.2.5.2. Argentina Soup Products Market Outlook
10.2.5.2.1. Market Size & Forecast
10.2.5.2.1.1. By Value
10.2.5.2.2. Market Share & Forecast
10.2.5.2.2.1. By Product Type Market Share Analysis
10.2.5.2.2.2. By Category Market Share Analysis
10.2.5.2.2.3. By Packaging Type Market Share Analysis
10.2.5.2.2.4. By Distribution Channel Market Share Analysis
10.2.5.3. Colombia Soup Products Market Outlook
10.2.5.3.1. Market Size & Forecast
10.2.5.3.1.1. By Value
10.2.5.3.2. Market Share & Forecast
10.2.5.3.2.1. By Product Type Market Share Analysis
10.2.5.3.2.2. By Category Market Share Analysis
10.2.5.3.2.3. By Packaging Type Market Share Analysis
10.2.5.3.2.4. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Rising Health Consciousness Among Consumers
11.1.2. Flavor Varieties
11.1.3. New Launches by Market Players
11.2. Challenges
11.2.1. Counterfeit Products
11.2.2. Low Availability of Clean-labeled Products
12. Impact of COVID-19 on Global Soup Products Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Changing Tastes and Preferences
13.2. Growing Distribution Channels
13.3. Increasing Marketing Strategies
13.4. Increasing Demand of Organic Soup
13.5. Rising Sustainability
14. Porter’s Five Forces Model
14.1. Competition Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. General Mills, Inc.
16.1.1.1. Company Details
16.1.1.2. Products
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Unilever PLC
16.1.2.1. Company Details
16.1.2.2. Products
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. Campbell Soup Company
16.1.3.1. Company Details
16.1.3.2. Products
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. The Kraft Heinz Company
16.1.4.1. Company Details
16.1.4.2. Products
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. B&G Foods, Inc.
16.1.5.1. Company Details
16.1.5.2. Products
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Nestlé S.A
16.1.6.1. Company Details
16.1.6.2. Products
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Baxters Food Group Limited
16.1.7.1. Company Details
16.1.7.2. Products
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Premier Foods plc
16.1.8.1. Company Details
16.1.8.2. Products
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Conagra Brands, Inc.
16.1.9.1. Company Details
16.1.9.2. Products
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Ottogi Co., Ltd.
16.1.10.1. Company Details
16.1.10.2. Products
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target Distribution Channel
(Note: The companies list can be customized based on the client requirements.)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings