The global canned tuna market is anticipated to grow during the forecast period owing to a rising shift in consumer preferences towards seafood and a growing preference for canned or packaged food items across the globe.
Tuna fish is considered a potential source of protein combined with low fat and calories. Across the world, tuna is majorly preferred in the form of sushi, fresh cooking, freezing, and canning. However, in terms of comparison between fresh tuna and canned tuna, the industry believes that canned tuna is typically considered to have more sodium than fresh tuna. Additionally, the nutritious diet of canned tuna is high in protein and contains a variety of vitamins and minerals, including iron, selenium, phosphorus, and the B-complex vitamins, as well as vitamins A and D. DHA and EPA, two beneficial omegala, three essential fatty acids, are also present in tuna.
Moreover, the nutritional value of canned tuna can vary depending on its packaging form, whether it is packed in water or oil. However, the number of calories, total fat, and saturated fat differ depending on whether the tuna is packed in oil or water, as canned tuna packed in oil often has more calories and fat.
In terms of the largest canned tuna-consuming region, Europe is considered to be a significant market. Spain is one of the nations with the largest tuna consumption in Europe, consuming over 135 million kilograms annually and 2.4 kilograms of canned tuna per person.
Growing Demand for Packaged Food Items Fuels the Market Growth
One of the main factors anticipated to propel the expansion of the global canned tuna market in the near future is the increased demand for packaged or canned food products. The consumers' hectic life schedules and the growing availability of these canned tuna products in the packaged food offering outlets are further influencing the demand for packaged or canned products to provide convenience to the customers. Furthermore, consumer preferences for foods high in protein are growing quickly in developed nations, and as tuna is the seafood with the right quantity of protein, demand for canned tuna is rising noticeably. The enormous preference for convenience food being caused by changing lifestyles in rising economies around the world is expected to propel industrial growth over the coming years.
Increasing the Number of Product Launches Fuels the Market Growth
Companies are focused more on the launch of new products in order to attract a large customer base and generate a significant share within the market of canned tuna at a global level. For instance, in 2022, the company like “Century Pacific Food's plant-based protein company” launched canned tuna under the brand name “unMEAT,” which offers a new fish-free canned tuna as it contains no trans fats or mercury and is created with non-GMO ingredients. This product is currently available only within the United States market to its signified online merchants and supermarket stores. Additionally, the brand “Alcampo,” which is a subsidiary of the company Auchan, came into the market with the launch of a sustainable canned tuna that has been MSC-certified under its private-label brand. However, the Marine Stewardship Council (MSC) Chain of Custody (CoC) standards and MSC fisheries are determined to assist companies and organizations in identifying wild fish which can be used for consumption. However, this company is not the first firm to offer such certified tuna. There are around 430 merchants and brands selling MSC-certified tuna.
Strategic Acquisitions & Partnerships among Companies to Drive the Market Growth
Companies are increasing their presence within the market by the tactics of collaboration and acquisition from other companies in order to increase revenue share and cater to the growing demand from the industry. For instance, Bolton Group International acquired Wild Planet Foods in 2021 and aims to solidify its position in the global canned tuna industry with enhanced supply chain management. However, by 2024, the company aims to increase the percentage of sustainably harvested seafood in its portfolio from the current 70% to 100%.
Market Segmentation
The global canned tuna market is segmented into tuna species, flavor, distribution channels, region, and competitive landscape. Based on tuna species, the market is segmented into skipjack canned tuna, albacore canned tuna, yellowfin canned tuna, bluefin canned tuna, and others. Based on flavor, the market is segmented into a lemon, spicy, tomato, Picante, clover leaf, and others. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, food specialty stores, online, and others.
Company Profile
Frinsa del Noroeste S.A., Thai Union Group Public Company Limited, Bumble Bee Foods, LLC, Century Pacific Food Inc., Wild Planet Foods, Inc., PT. Aneka Tuna Indonesia, American Tuna, Inc., Ocean Brands GP., LUIS CALVO SANZ S.A. (Grupo Calvo), and The StarKist Co. are the major market players in the global platform that lead the market of canned tuna globally.
Report Scope:
In this report, the global canned tuna has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
- Global Canned Tuna Market, By Tuna Species:
- Skipjack Canned Tuna
- Albacore Canned Tuna
- Yellowfin Canned Tuna
- Bluefin Canned Tuna
- Others
- Global Canned Tuna Market, By Flavor:
- Lemon
- Spicy
- Tomato
- Picante
- Clover Leaf
- Others
- Global Canned Tuna Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Convenience Stores
- Food Specialty Stores
- Online
- Others
- Global Canned Tuna Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- Russia
- France
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- Indonesia
- Vietnam
- Middle East & Africa
- Saudi Arabia
- Egypt
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
Company Profiles: Detailed analysis of the major companies present in the global canned tuna market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.2. Respondent Demographics
- 4.2.1. By Gender
- 4.2.2. By Age
- 4.2.3. By Occupation
- 4.3. Brand Awareness
- 4.4. Brand Satisfaction
- 4.5. Factors Influencing Purchase Decision
- 4.6. Customer Satisfaction
- 4.7. Challenges Faced Post Purchase
- 5. Global Canned Tuna Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Tuna Species Market Share Analysis (Skipjack Canned Tuna, Albacore Canned Tuna, Yellowfin Canned Tuna, Bluefin Canned Tuna, and Others))
- 5.2.2. By Flavor Market Share Analysis (Lemon, Spicy, Tomato, Picante, Clover Leaf, and Others)
- 5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenience Stores, Food Specialty Stores, Online, and Others)
- 5.2.4. By Region Market Share Analysis
- 5.2.4.1. North America Market Share Analysis
- 5.2.4.2. Europe Market Share Analysis
- 5.2.4.3. Asia-Pacific Market Share Analysis
- 5.2.4.4. Middle East & Africa Market Share Analysis
- 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Company Market Share Analysis
- 5.3. Global Canned Tuna Market Mapping & Opportunity Assessment
- 5.3.1. By Tuna Species Market Mapping & Opportunity Assessment
- 5.3.2. By Flavor Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Region Market Mapping & Opportunity Assessment
- 6. North America Canned Tuna Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Tuna Species Market Share Analysis
- 6.2.2. By Flavor Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
- 6.2.4.1. United States Canned Tuna Market Outlook
- 6.2.4.1.1. Market Size & Forecast
- 6.2.4.1.1.1. By Value
- 6.2.4.1.2. Market Share & Forecast
- 6.2.4.1.2.1. By Tuna Species Market Share Analysis
- 6.2.4.1.2.2. By Flavor Market Share Analysis
- 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.2. Canada Canned Tuna Market Outlook
- 6.2.4.2.1. Market Size & Forecast
- 6.2.4.2.1.1. By Value
- 6.2.4.2.2. Market Share & Forecast
- 6.2.4.2.2.1. By Tuna Species Market Share Analysis
- 6.2.4.2.2.2. By Flavor Market Share Analysis
- 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.3. Mexico Canned Tuna Market Outlook
- 6.2.4.3.1. Market Size & Forecast
- 6.2.4.3.1.1. By Value
- 6.2.4.3.2. Market Share & Forecast
- 6.2.4.3.2.1. By Tuna Species Market Share Analysis
- 6.2.4.3.2.2. By Flavor Market Share Analysis
- 6.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 7. Europe Canned Tuna Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Tuna Species Market Share Analysis
- 7.2.2. By Flavor Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
- 7.2.4.1. Russia Canned Tuna Market Outlook
- 7.2.4.1.1. Market Size & Forecast
- 7.2.4.1.1.1. By Value
- 7.2.4.1.2. Market Share & Forecast
- 7.2.4.1.2.1. By Tuna Species Market Share Analysis
- 7.2.4.1.2.2. By Flavor Market Share Analysis
- 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.2. Italy Canned Tuna Market Outlook
- 7.2.4.2.1. Market Size & Forecast
- 7.2.4.2.1.1. By Value
- 7.2.4.2.2. Market Share & Forecast
- 7.2.4.2.2.1. By Tuna Species Market Share Analysis
- 7.2.4.2.2.2. By Flavor Market Share Analysis
- 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.3. France Canned Tuna Market Outlook
- 7.2.4.3.1. Market Size & Forecast
- 7.2.4.3.1.1. By Value
- 7.2.4.3.2. Market Share & Forecast
- 7.2.4.3.2.1. By Tuna Species Market Share Analysis
- 7.2.4.3.2.2. By Flavor Market Share Analysis
- 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.4. Spain Canned Tuna Market Outlook
- 7.2.4.4.1. Market Size & Forecast
- 7.2.4.4.1.1. By Value
- 7.2.4.4.2. Market Share & Forecast
- 7.2.4.4.2.1. By Tuna Species Market Share Analysis
- 7.2.4.4.2.2. By Flavor Market Share Analysis
- 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.5. United Kingdom Canned Tuna Market Outlook
- 7.2.4.5.1. Market Size & Forecast
- 7.2.4.5.1.1. By Value
- 7.2.4.5.2. Market Share & Forecast
- 7.2.4.5.2.1. By Tuna Species Market Share Analysis
- 7.2.4.5.2.2. By Flavor Market Share Analysis
- 7.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 8. Asia-Pacific Canned Tuna Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Tuna Species Market Share Analysis
- 8.2.2. By Flavor Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
- 8.2.4.1. China Canned Tuna Market Outlook
- 8.2.4.1.1. Market Size & Forecast
- 8.2.4.1.1.1. By Value
- 8.2.4.1.2. Market Share & Forecast
- 8.2.4.1.2.1. By Tuna Species Market Share Analysis
- 8.2.4.1.2.2. By Flavor Market Share Analysis
- 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.2. Japan Canned Tuna Market Outlook
- 8.2.4.2.1. Market Size & Forecast
- 8.2.4.2.1.1. By Value
- 8.2.4.2.2. Market Share & Forecast
- 8.2.4.2.2.1. By Tuna Species Market Share Analysis
- 8.2.4.2.2.2. By Flavor Market Share Analysis
- 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.3. India Canned Tuna Market Outlook
- 8.2.4.3.1. Market Size & Forecast
- 8.2.4.3.1.1. By Value
- 8.2.4.3.2. Market Share & Forecast
- 8.2.4.3.2.1. By Tuna Species Market Share Analysis
- 8.2.4.3.2.2. By Flavor Market Share Analysis
- 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.4. Indonesia Canned Tuna Market Outlook
- 8.2.4.4.1. Market Size & Forecast
- 8.2.4.4.1.1. By Value
- 8.2.4.4.2. Market Share & Forecast
- 8.2.4.4.2.1. By Tuna Species Market Share Analysis
- 8.2.4.4.2.2. By Flavor Market Share Analysis
- 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.5. Vietnam Canned Tuna Market Outlook
- 8.2.4.5.1. Market Size & Forecast
- 8.2.4.5.1.1. By Value
- 8.2.4.5.2. Market Share & Forecast
- 8.2.4.5.2.1. By Tuna Species Market Share Analysis
- 8.2.4.5.2.2. By Flavor Market Share Analysis
- 8.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 9. Middle East & Africa Canned Tuna Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Tuna Species Market Share Analysis
- 9.2.2. By Flavor Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
- 9.2.4.1. Saudi Arabia Canned Tuna Market Outlook
- 9.2.4.1.1. Market Size & Forecast
- 9.2.4.1.1.1. By Value
- 9.2.4.1.2. Market Share & Forecast
- 9.2.4.1.2.1. By Tuna Species Market Share Analysis
- 9.2.4.1.2.2. By Flavor Market Share Analysis
- 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.2. Egypt Canned Tuna Market Outlook
- 9.2.4.2.1. Market Size & Forecast
- 9.2.4.2.1.1. By Value
- 9.2.4.2.2. Market Share & Forecast
- 9.2.4.2.2.1. By Tuna Species Market Share Analysis
- 9.2.4.2.2.2. By Flavor Market Share Analysis
- 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.3. UAE Canned Tuna Market Outlook
- 9.2.4.3.1. Market Size & Forecast
- 9.2.4.3.1.1. By Value
- 9.2.4.3.2. Market Share & Forecast
- 9.2.4.3.2.1. By Tuna Species Market Share Analysis
- 9.2.4.3.2.2. By Flavor Market Share Analysis
- 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.4. Turkey Canned Tuna Market Outlook
- 9.2.4.4.1. Market Size & Forecast
- 9.2.4.4.1.1. By Value
- 9.2.4.4.2. Market Share & Forecast
- 9.2.4.4.2.1. By Tuna Species Market Share Analysis
- 9.2.4.4.2.2. By Flavor Market Share Analysis
- 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 10. South America Canned Tuna Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Tuna Species Market Share Analysis
- 10.2.2. By Flavor Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
- 10.2.4.1. Brazil Canned Tuna Market Outlook
- 10.2.4.1.1. Market Size & Forecast
- 10.2.4.1.1.1. By Value
- 10.2.4.1.2. Market Share & Forecast
- 10.2.4.1.2.1. By Tuna Species Market Share Analysis
- 10.2.4.1.2.2. By Flavor Market Share Analysis
- 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.2. Argentina Canned Tuna Market Outlook
- 10.2.4.2.1. Market Size & Forecast
- 10.2.4.2.1.1. By Value
- 10.2.4.2.2. Market Share & Forecast
- 10.2.4.2.2.1. By Tuna Species Market Share Analysis
- 10.2.4.2.2.2. By Flavor Market Share Analysis
- 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.3. Colombia Canned Tuna Market Outlook
- 10.2.4.3.1. Market Size & Forecast
- 10.2.4.3.1.1. By Value
- 10.2.4.3.2. Market Share & Forecast
- 10.2.4.3.2.1. By Tuna Species Market Share Analysis
- 10.2.4.3.2.2. By Flavor Market Share Analysis
- 10.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 11. Market Dynamics
- 11.1. Drivers
- 11.1.1. Increase in the number of product launches
- 11.1.2. Rising partnerships and collaborations among companies
- 11.1.3. Growing consumption of seafood
- 11.2. Challenges
- 11.2.1. Risks of botulism
- 11.2.2. Growing shift towards plant-based food products
- 12. Impact of COVID-19 on Global Canned Tuna Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 12.1.4. Key Distribution Channel Impacted
- 13. Market Trends & Developments
- 13.1. Changing consumer lifestyle
- 13.2. Rapid growth of e-commerce channels
- 13.3. Growing demand for packaged and canned food products
- 13.4. Propelling demand for flavored canned tuna
- 14. SWOT Analysis
- 14.1. Strengths
- 14.2. Weaknesses
- 14.3. Opportunities
- 14.4. Threats
- 15. Import & Export Analysis
- 15.1. Top 5 Exporting Countries
- 15.1.1. By Value
- 15.2. Top 5 Importing Countries
- 15.2.1. By Value
- 16. Porter’s Five Forces Model
- 16.1. Competitive Rivalry
- 16.2. Bargaining Power of Buyers
- 16.3. Bargaining Power of Suppliers
- 16.4. Threat of New Entrants
- 16.5. Threat of Substitutes
- 17. Competitive Landscape
- 17.1. Company Profiles
- 17.1.1. Frinsa del Noroeste S.A.
- 17.1.1.1. Company Details
- 17.1.1.2. Products & Services
- 17.1.1.3. Financials (As Reported)
- 17.1.1.4. Key Market Focus & Geographical Presence
- 17.1.1.5. Recent Developments
- 17.1.1.6. Key Management Personnel
- 17.1.2. Thai Union Group Public Company Limited
- 17.1.2.1. Company Details
- 17.1.2.2. Products & Services
- 17.1.2.3. Financials (As Reported)
- 17.1.2.4. Key Market Focus & Geographical Presence
- 17.1.2.5. Recent Developments
- 17.1.2.6. Key Management Personnel
- 17.1.3. Bumble Bee Foods, LLC
- 17.1.3.1. Company Details
- 17.1.3.2. Products & Services
- 17.1.3.3. Financials (As Reported)
- 17.1.3.4. Key Market Focus & Geographical Presence
- 17.1.3.5. Recent Developments
- 17.1.3.6. Key Management Personnel
- 17.1.4. Century Pacific Food Inc.
- 17.1.4.1. Company Details
- 17.1.4.2. Products & Services
- 17.1.4.3. Financials (As Reported)
- 17.1.4.4. Key Market Focus & Geographical Presence
- 17.1.4.5. Recent Developments
- 17.1.4.6. Key Management Personnel
- 17.1.5. Wild Planet Foods, Inc.
- 17.1.5.1. Company Details
- 17.1.5.2. Products & Services
- 17.1.5.3. Financials (As Reported)
- 17.1.5.4. Key Market Focus & Geographical Presence
- 17.1.5.5. Recent Developments
- 17.1.5.6. Key Management Personnel
- 17.1.6. PT. Aneka Tuna Indonesia
- 17.1.6.1. Company Details
- 17.1.6.2. Products & Services
- 17.1.6.3. Financials (As Reported)
- 17.1.6.4. Key Market Focus & Geographical Presence
- 17.1.6.5. Recent Developments
- 17.1.6.6. Key Management Personnel
- 17.1.7. American Tuna, Inc.
- 17.1.7.1. Company Details
- 17.1.7.2. Products & Services
- 17.1.7.3. Financials (As Reported)
- 17.1.7.4. Key Market Focus & Geographical Presence
- 17.1.7.5. Recent Developments
- 17.1.7.6. Key Management Personnel
- 17.1.8. Ocean Brands GP.
- 17.1.8.1. Company Details
- 17.1.8.2. Products & Services
- 17.1.8.3. Financials (As Reported)
- 17.1.8.4. Key Market Focus & Geographical Presence
- 17.1.8.5. Recent Developments
- 17.1.8.6. Key Management Personnel
- 17.1.9. LUIS CALVO SANZ S.A. (Grupo Calvo)
- 17.1.9.1. Company Details
- 17.1.9.2. Products & Services
- 17.1.9.3. Financials (As Reported)
- 17.1.9.4. Key Market Focus & Geographical Presence
- 17.1.9.5. Recent Developments
- 17.1.9.6. Key Management Personnel
- 17.1.10. The StarKist Co.
- 17.1.10.1. Company Details
- 17.1.10.2. Products & Services
- 17.1.10.3. Financials (As Reported)
- 17.1.10.4. Key Market Focus & Geographical Presence
- 17.1.10.5. Recent Developments
- 17.1.10.6. Key Management Personnel
- 18. Strategic Recommendations/Action Plan
- 18.1. Key Focus Areas
- 18.2. Target Regions & Countries
- 18.3. Target Tuna Species
- 18.4. Target Distribution Channel
- 19. About Us & Disclaimer
- (Note: The companies list can be customized based on the client requirements.)
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