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Global Contextual Advertising  Market Analysis 2022

Best Price Guarantee Publisher Published Date SKU
from $2,800 Syngene Research LLP May, 2022 SYNR17296686
Best Price Guarantee
Price from $2,800
Publisher Syngene Research LLP
Published Date May, 2022
SKU SYNR17296686

Global Contextual Advertising  Market Analysis 2022

The Global Contextual Advertising Market is expected to reach $765.75 billion by 2028 growing at a CAGR of 20.8% from 2021 to 2028. Contextual advertising refers to the custom of placing ads on web pages based on the content of those pages. It is also referred to as discourse selling. It is a kind of online ad or targeted ad within which a targeted advertisement is matched with the relevant digital content and displayed on websites or different media. The advertisements are selected and displayed based on the search keywords, content, or theme of the websites. Contextual advertising is an automatic method wherever a targeted advertisement is matched to relevant digital content. The algorithms underpinning discourse advertising choose the advertisements supported keywords and different data enclosed within the content. The ensuing advertisement has relevance and target, which inspires users to click through the ad. This click-through activity creates revenue for the publisher of the content and a lot of traffic for the advertiser. One of the more well-known examples of contextual advertising is Google AdSense.

Factors such as growing trend of mobile advertisement, increasing social media users in various developing and developed countries, rising adoption of target advertising, and incorporation of virtual reality and augmented reality for the digital customer engagement are driving the growth of the market. However, privacy concerns due to behavioural tracking restraining the growth of the market.

Based on the type, activity-based advertising segment is anticipated to have lucrative growth during the forecast period, due to rising number of internet users. It is a type of contextual marketing that is done based on a user’s browsing history and cookies. This advertising usually comprises logos, graphics, pictures, and texts, among others. The demand for display advertising is increasing as it is the era of social media and predictive and customer behavioral analytics. If internet users search or read something on the World Wide Web, their mobile/PC screens would start displaying advertisements according to their interests or previously accessed browsing information. These advertisements appear on webpages, e-mails, and instant messaging (IM) applications.

The key vendors mentioned are IAC (Inter Active Corp), Microsoft Corp, Adobe Systems Incorporated, Meta Platforms Inc, Google, Inc., Media.net, Amazon.com Inc, SAP SE, Facebook, Infolinks Media LLC, Twitter, Inc., Yahoo Inc, Amobee, Inc., InMobi Marketo Inc, Act-On Software, Flytxt, AOL, and Millennial Media.

Deployments Covered:

  • Desktops
  • Mobile Devices
  • Digital Billboards
Approaches Covered:
  • Focused Contextual Advertising
  • Contextual Billboard Advertising
  • Mass Contextual Advertising
  • Contextual Behavioral Advertising
Types Covered:
  • Location-Based Advertising
  • Activity-Based Advertising
  • Other Types
End Users Covered:
  • Telecom and IT
  • Travel & Hospitality
  • Healthcare
  • Consumer Goods, Retail, and Restaurants
  • Banking, Financial Services, and Insurance (BFSI)
  • Academia and Government
  • Media and Entertainment
  • Electronics
  • Transportation, and Automobile
Regions Covered:
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa
Key Questions Answered in this Report:
  • How this market evolved since the year 2020
  • Market size estimations, forecasts and CAGR for all the segments presented in the scope
  • Key Market Developments and financials of the key players
  • Opportunity Analysis for the new entrants
  • SWOT Analysis of the key players
  • Fastest growing markets analyzed during the forecast period


1 Market Synopsis
2 Research Outline
2.1 Research Snapshot
2.2 Research Methodology
2.3 Research Sources
2.3.1 Primary Research Sources
2.3.2 Secondary Research Sources
3 Market Dynamics
3.1 Drivers
3.2 Restraints
4 Market Environment
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Contextual Advertising Market, By Deployment
5.1 Introduction
5.2 Desktops
5.3 Mobile Devices
5.4 Digital Billboards
6 Global Contextual Advertising Market, By Approach
6.1 Introduction
6.2 Focused Contextual Advertising
6.3 Contextual Billboard Advertising
6.4 Mass Contextual Advertising
6.5 Contextual Behavioral Advertising
7 Global Contextual Advertising Market, By Type
7.1 Introduction
7.2 Location-Based Advertising
7.3 Activity-Based Advertising
7.4 Other Types
8 Global Contextual Advertising Market, By End User
8.1 Introduction
8.2 Telecom and IT
8.3 Travel & Hospitality
8.4 Healthcare
8.5 Consumer Goods, Retail, and Restaurants
8.6 Banking, Financial Services, and Insurance (BFSI)
8.7 Academia and Government
8.8 Media and Entertainment
8.9 Electronics
8.10 Transportation, and Automobile
9 Global Contextual Advertising Market, By Geography
9.1 Introduction
9.2 North America
9.3 Europe
9.4 Asia Pacific
9.5 South America
9.6 Middle East & Africa
10 Strategic Benchmarking
11 Vendors Landscape
11.1 IAC (Inter Active Corp)
11.2 Microsoft Corp
11.3 Adobe Systems Incorporated
11.4 Meta Platforms Inc
11.5 Google, Inc.
11.6 Media.net
11.7 Amazon.com Inc
11.8 SAP SE
11.9 Facebook
11.10 Infolinks Media LLC
11.11 Twitter, Inc.
11.12 Yahoo Inc
11.13 Amobee, Inc.
11.14 InMobi Marketo Inc
11.15 Act-On Software
11.16 Flytxt
11.17 AOL
11.18 Millennial Media
List of Data Tables
Table 1 Global Contextual Advertising Market Outlook, By Region (2020-2028) ($MN)
Table 2 Global Contextual Advertising Market Outlook, By Deployment (2020-2028) ($MN)
Table 3 Global Contextual Advertising Market Outlook, By Desktops (2020-2028) ($MN)
Table 4 Global Contextual Advertising Market Outlook, By Mobile Devices (2020-2028) ($MN)
Table 5 Global Contextual Advertising Market Outlook, By Digital Billboards (2020-2028) ($MN)
Table 6 Global Contextual Advertising Market Outlook, By Approach (2020-2028) ($MN)
Table 7 Global Contextual Advertising Market Outlook, By Focused Contextual Advertising (2020-2028) ($MN)
Table 8 Global Contextual Advertising Market Outlook, By Contextual Billboard Advertising (2020-2028) ($MN)
Table 9 Global Contextual Advertising Market Outlook, By Mass Contextual Advertising (2020-2028) ($MN)
Table 10 Global Contextual Advertising Market Outlook, By Contextual Behavioral Advertising (2020-2028) ($MN)
Table 11 Global Contextual Advertising Market Outlook, By Type (2020-2028) ($MN)
Table 12 Global Contextual Advertising Market Outlook, By Location-Based Advertising (2020-2028) ($MN)
Table 13 Global Contextual Advertising Market Outlook, By Activity-Based Advertising (2020-2028) ($MN)
Table 14 Global Contextual Advertising Market Outlook, By Other Types (2020-2028) ($MN)
Table 15 Global Contextual Advertising Market Outlook, By End User (2020-2028) ($MN)
Table 16 Global Contextual Advertising Market Outlook, By Telecom and IT (2020-2028) ($MN)
Table 17 Global Contextual Advertising Market Outlook, By Travel & Hospitality (2020-2028) ($MN)
Table 18 Global Contextual Advertising Market Outlook, By Healthcare (2020-2028) ($MN)
Table 19 Global Contextual Advertising Market Outlook, By Consumer Goods, Retail, and Restaurants (2020-2028) ($MN)
Table 20 Global Contextual Advertising Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2020-2028) ($MN)
Table 21 Global Contextual Advertising Market Outlook, By Academia and Government (2020-2028) ($MN)
Table 22 Global Contextual Advertising Market Outlook, By Media and Entertainment (2020-2028) ($MN)
Table 23 Global Contextual Advertising Market Outlook, By Electronics (2020-2028) ($MN)
Table 24 Global Contextual Advertising Market Outlook, By Transportation, and Automobile (2020-2028) ($MN)
Table 25 North America Contextual Advertising Market Outlook, By Deployment (2020-2028) ($MN)
Table 26 North America Contextual Advertising Market Outlook, By Approach (2020-2028) ($MN)
Table 27 North America Contextual Advertising Market Outlook, By Type (2020-2028) ($MN)
Table 28 North America Contextual Advertising Market Outlook, By End User (2020-2028) ($MN)
Table 29 Europe Contextual Advertising Market Outlook, By Deployment (2020-2028) ($MN)
Table 30 Europe Contextual Advertising Market Outlook, By Approach (2020-2028) ($MN)
Table 31 Europe Contextual Advertising Market Outlook, By Type (2020-2028) ($MN)
Table 32 Europe Contextual Advertising Market Outlook, By End User (2020-2028) ($MN)
Table 33 Asia Pacific Contextual Advertising Market Outlook, By Deployment (2020-2028) ($MN)
Table 34 Asia Pacific Contextual Advertising Market Outlook, By Approach (2020-2028) ($MN)
Table 35 Asia Pacific Contextual Advertising Market Outlook, By Type (2020-2028) ($MN)
Table 36 Asia Pacific Contextual Advertising Market Outlook, By End User (2020-2028) ($MN)
Table 37 South America Contextual Advertising Market Outlook, By Deployment (2020-2028) ($MN)
Table 38 South America Contextual Advertising Market Outlook, By Approach (2020-2028) ($MN)
Table 39 South America Contextual Advertising Market Outlook, By Type (2020-2028) ($MN)
Table 40 South America Contextual Advertising Market Outlook, By End User (2020-2028) ($MN)
Table 41 Middle East & Africa Contextual Advertising Market Outlook, By Deployment (2020-2028) ($MN)
Table 42 Middle East & Africa Contextual Advertising Market Outlook, By Approach (2020-2028) ($MN)
Table 43 Middle East & Africa Contextual Advertising Market Outlook, By Type (2020-2028) ($MN)
Table 44 Middle East & Africa Contextual Advertising Market Outlook, By End User (2020-2028) ($MN)

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