Global Vinegar Market - Market Size & Forecast To 2032

Global Vinegar Market - Market Size & Forecast To 2032

The global vinegar market is estimated to be worth of USD 7.39 Billion in 2023 and is growing at a CAGR of 2.70% during the forecast period from 2023 to 2032. The vinegar market research report discusses the importance of the segments as well as the regional markets. An accurate overview for different segments and regions has been prepared on the basis of the market size as well as the growth rate (CAGR). Different industry professionals and research analysts in various regions have examined and validated the data presented in this research report. Apart from this, the market research report contains an in-depth analysis of the forecasted data, important developments, and revenues. Further, it contains a thorough analysis of the important strategies undertaken by the leading market players to drive their business growth in the global Vinegar market while maintaining their competitive edge over their competitors. The report offers detailed and crucial information to understand the overall market scenario. The research analysts have included important aspects, such as future trends, market position, opportunities, threats, challenges, risks, market dynamics, market share as well as entry barriers in this detailed research report.

Vinegar is a condiment that is manufactured from various sweet and starchy components through alcoholic and subsequent acetic fermentation. Vinegar may be made using a variety of techniques and starting ingredients. As substrates, people can use wine (white, red, and sherry wine), cider, fruit musts, malted barley, or pure alcohol. Traditional techniques of producing vinegar include using wood barrels and surface culture, as well as submerged fermentation in acetators. Historically, vinegar has been used to preserve food. Vinegar slows microbial growth and adds flavour to a variety of meals, whether it is created naturally during fermentation or is purposefully added. Vinegar production has increased as a result of the large variety of goods that incorporate it (sauces, ketchup, mayonnaise, etc.) and the present decline in wine consumption.

Vinegar is a key ingredient in salad dressings, ketchup, spicy sauce, and other sauces. Industrial fermentation systems that can produce a lot of vinegar are required to meet this need. These systems need to have acetic acid bacteria fermentation-friendly parameters in place. Numerous methods have been explored to enhance vinegar output in factories. Most attempt to speed up ethanol's conversion to acetic acid when the acetic acid bacteria are present. The submerged culture is currently the most widely used technology in the vinegar business, with several technological changes that aim to enhance the overall fermentation conditions (aeration, stirring, heating, etc.).

One of the key factors driving the market's expansion is the expanding uses for vinegar. To put it another way, aside from cooking, vinegar is used to clean glass, window blinds, microwaves, remove grease, mould, mildew, and mineral deposits. This is boosting the market's development rate. Rising research and development spending, particularly in established and developing nations, will further generate attractive chances for market expansion. The market growth rate is also being boosted by research and development efforts being made to examine the health benefits of vinegar on the immune system. Along with that. The market is expanding as a result of growing public knowledge of vinegar's advantages in treating a number of health issues. In addition to many other benefits, vinegar helps to improve digestion, blood pressure, cholesterol levels, and the health of the skin. It also boosts the immune system.

Some key players of the market are Aspall (UK), Australian Vinegar (Australia), Bizen Chemical Co.LTD (Japan), Burg Groep B.V. (Netherlands), Carl Kühne KG (Germany), Charbonneaux-Brabant (France), De Nigris (Italy), Dollar Castle FOOD. (US), Eden Foods Inc. (US), Fleischmann's Vinegar Company (US), Galletti S.p.A. (Italy), Marukan Vinegar Inc. (US), Mizkan America Inc. (Japan), Shanxi Shuita Vinegar (China), and The Kraft Heinz Company (US).

The vinegar market report has been segmented by product, flavor, source material, end user industry, application, distribution channel and region.

Based on product, the market is segregated into mature vinegar, balsamic vinegar, white vinegar, wine vinegar, and cidar vinegar.

Among these, the balsamic vinegar subsegment is anticipated to held a notable share in the market owing to its additionall benefits such as enhancing one's appearance to decreasing cholesterol and supporting weight loss. Additionally, the cidar and white vinegar subsegment is also anticipated to held a notable share in the market.

On the basis of flavor, the market is categorized into apple, coconut, malt, cane, lemon, herbs, garlic, raspberry, and fig.

Among these, the apple flavour subsegment is expected to held a notable share in the market owing to rising its use in various cooking recipes and salad dressings. However, increasing its use due to many health benefits including lower blood sugar level, lower cholesterol level etc are also expected to fuel the market growth.

Based on source material, the market is bifurcated into fruits, grains, alcoholic beverage, and other.

Among these, the fruit subsegment is anticipated to held a remarkable share in the market owing to the internationally and regionally developing food service sector. In the quick-service, full-service, casual-dining, hotel, bar, lounge, and café industries, organized foodservice comprises of a chain and licensed freestanding operators who significantly rely on fruit vinegar as a crucial ingredient in the creation of the finished meal. Additionally, the organized retail industry has expanded greatly over the past ten years, and producers of fruit vinegar are actively marketing their goods, which will have a favourable impact on this market.

On the basis of end user industry, the market is bifurcated into commercial and household.

Among these, the commercial subsegment is anticipated to held a significant share in the market owing to rising number of hotel and restaurant industries across the globe. Additionally, the expanding global practice of dining out, increasing purchasing power of people are expected to held a notable share in the market.

On the basis of application, the market is divided into food and beverages, healthcare industry, cleaning industry, agriculture industry, and others.

Among these, the food and beverages subsegment is anticipated to held a significant share in the market owing to busy lifestyles and growing consumer knowledge of their health advantages, nutrient-rich food consumption. On-the-go snacks with extra nutrients that offer immediate nourishment are in higher demand. Demand for functional foods has risen as a result of consumer interest in nutrition and health. In order to lower their chance of developing certain medical illnesses, such as obesity, weight loss, diabetes, and cardiovascular diseases, consumers are drawn to meals with vinegar components.

Based on distribution channel, the market is bifurcated into supermarkets and hypermarkets, convenience stores, speciality stores, online, and others.

The online subsegment is anticipated to held a notable share in the market owing to the many things that are readily available and marketed on the shelves, which influences more customers to make purchases. Furthermore, the human touch—in the form of sales representatives—really aids in creating and publicizing the practical advantages of a newly released product. Additionally, packaged salads with a strong sales trend from offline distribution channels are available with vinegar as an ingredient.

Based on region, the Vinegar Market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. In 2022, the Europe accounted for the significant share xx.xx% in the global Vinegar Market. This region was valued at USD xx.xx million in 2022, and it is projected to grow at a CAGR of xx.xx% during the forecast period, reaching USD xx.xx million by 2032.

European region is expected to held a notable share in the market owing to the use of vinegar in various wine offers, along with other subtleties, is a significant contribution made by Italy. In addition, the Italian city of Modena is the origin of balsamic vinegar. Due to these alignments, Italy's strong position supports about 58% of the vinegar (exported from the EU). In this region, vinegar is used to finish cooking braises and sauces with delicacy, to give risotto and pasta dishes depth, and to improve mayonnaise and other sauces.

However, throughout the forecasted period Asia–Pacific is anticipated to provide profitable growth. Due to the increasing number of vinegar-related product releases, goods have also been promoted and marketed as functional components with a wide range of health advantages rather than merely as nominal food ingredients.


1. MARKET ABSTRACT
1.1 GLOBAL VINEGAR MARKET, BY PRODUCT
1.2 GLOBAL VINEGAR MARKET, BY FLAVOR
1.3 GLOBAL VINEGAR MARKET, BY SOURCE MATERIAL
1.4 GLOBAL VINEGAR MARKET, BY END USER INDUSTRY
1.5 GLOBAL VINEGAR MARKET, BY APPLICATION
1.6 GLOBAL VINEGAR MARKET, BY DISTRIBUTION CHANNEL
1.7 GLOBAL VINEGAR MARKET, BY REGION
2. MARKET INTRODUCTION
2.1 MARKET SCOPE
2.2 MARKET PROPERTIES/BEHAVIOR
2.3 KEY DEFINITIONS–CONTENT
3. KEY RELATED DATA
3.1 KEY INDUSTRY TRENDS
3.2 TECHNOLOGICAL ADVANCEMENT
3.3 ANALYSIS OF OTHER FEATURES OF VINEGAR
3.4 COVID- 19 IMPACT ON VINEGAR MARKET
3.4.1 Impact On Supply Chain
3.4.2 Demand Analysis During the Pandemic
3.4.3 Regional/Country Analysis
3.4.4 Impact Factor Analysis
3.5 MARKET DYNAMICS
3.6 DRIVERS
3.7 RESTRAINTS
3.8 OPPORTUNITIES
3.9 CHALLENGES
3.10 PORTER’S FIVE FORCE MODEL
3.10.1 Threat Of New Entrants
3.10.2 Threat Of Substitute
3.10.3 Bargaining Power of Suppliers
3.10.4 Bargaining Power of Buyers
3.11 SUPPLY CHAIN ANALYSIS
4. MARKET DEVELOPMENT ANALYSIS
4.1 NEW SOURCE MATERIAL DEVELOPMENT/LAUNCH (2015-2021)
4.2 MERGERS AND ACQUISITIONS (2015-2021)
4.3 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS (2015-2021)
5. GLOBAL VINEGAR MARKET, BY PRODUCT (PRE-COVID AND COVID MARKET ESTIMATION AND FORECAST, 2019-2032)
5.1 INTRODUCTION
5.2 MARKET SHARE ANALYSIS
5.3 MATURE VINEGAR
5.4 BALSAMIC VINEGAR
5.5 WHITE VINEGAR
5.6 WINE VINEGAR
5.7 CIDAR VINEGAR
6. GLOBAL VINEGAR MARKET, BY FLAVOR (PRE-COVID AND COVID MARKET ESTIMATION AND FORECAST, 2019-2032)
6.1 INTRODUCTION
6.2 MARKET SHARE ANALYSIS
6.3 APPLE
6.4 COCONUT
6.5 MALT
6.6 CANE
6.7 LEMON
6.8 HERBS
6.9 GARLIC
6.10 RASPBERRY
6.11 FIG
7. GLOBAL VINEGAR MARKET, BY SOURCE MATERIAL (PRE-COVID AND COVID MARKET ESTIMATION AND FORECAST, 2019-2032)
7.1 INTRODUCTION
7.2 MARKET SHARE ANALYSIS
7.3 FRUITS
7.4 GRAINS
7.5 ALCOHOLIC BEVERAGE
7.6 OTHER
8. GLOBAL VINEGAR MARKET, BY END USER INDUSTRY (PRE-COVID AND COVID MARKET ESTIMATION AND FORECAST, 2019-2032)
8.1 INTRODUCTION
8.2 MARKET SHARE ANALYSIS
8.3 COMMERCIAL
8.4 HOUSEHOLD
9. GLOBAL VINEGAR MARKET, BY APPLICATION (PRE-COVID AND COVID MARKET ESTIMATION AND FORECAST, 2019-2032)
9.1 INTRODUCTION
9.2 MARKET SHARE ANALYSIS
9.3 FOOD AND BEVERAGES
9.4 HEALTHCARE INDUSTRY
9.5 CLEANING INDUSTRY
9.6 AGRICULTURE INDUSTRY
9.7 OTHERS
10. GLOBAL VINEGAR MARKET, BY DISTRIBUTION CHANNEL (PRE-COVID AND COVID MARKET ESTIMATION AND FORECAST, 2019-2032)
10.1 INTRODUCTION
10.2 MARKET SHARE ANALYSIS
10.3 SUPERMARKETS AND HYPERMARKETS
10.4 CONVENIENCE STORES
10.5 SPECIALITY STORES
10.6 ONLINE
10.7 OTHERS
11. GLOBAL VINEGAR MARKET, REGIONAL ANALYSIS (PRE-COVID AND COVID MARKET ESTIMATION AND FORECAST, 2019-2032)
11.1 INTRODUCTION
11.2 NORTH AMERICA VINEGAR MARKET
11.2.1 North America Vinegar Market, By Country
11.2.1.1 U.S.
11.2.1.1.1 U.S. Vinegar Market, By Product
11.2.1.1.2 U.S. Vinegar Market, By Flavor
11.2.1.1.3 U.S. Vinegar Market, By Source Material
11.2.1.1.4 U.S. Vinegar Market, By End User Industry
11.2.1.1.5 U.S. Vinegar Market, By Application
11.2.1.1.6 U.S. Vinegar Market, By Distribution Channel
11.2.1.2 Canada
11.2.1.2.1 Canada Vinegar Market, By Product
11.2.1.2.2 Canada Vinegar Market, By Flavor
11.2.1.2.3 Canada Vinegar Market, By Source Material
11.2.1.2.4 Canada Vinegar Market, By End User Industry
11.2.1.2.5 Canada Vinegar Market, By Application
11.2.1.2.6 Canada Vinegar Market, By Distribution Channel
11.2.1.3 Mexico
11.2.1.3.1 Mexico Vinegar Market, By Product
11.2.1.3.2 Mexico Vinegar Market, By Flavor
11.2.1.3.3 Mexico Vinegar Market, By Source Material
11.2.1.3.4 Mexico Vinegar Market, By End User Industry
11.2.1.3.5 Mexico Vinegar Market, By Application
11.2.1.3.6 Mexico Vinegar Market, By Distribution Channel
11.2.1.3.7 North America Vinegar Market, By Product
11.2.2 North America Vinegar Market, By Flavor
11.2.3 North America Vinegar Market, By Source Material
11.2.4 North America Vinegar Market, By End User Industry
11.2.5 North America Vinegar Market, By Application
11.2.6 North America Vinegar Market, By Distribution Channel
11.3 EUROPE VINEGAR MARKET
11.3.1 Europe Vinegar Market, By Country
11.3.1.1 Germany
11.3.1.1.1 Germany Vinegar Market, By Product
11.3.1.1.2 Germany Vinegar Market, By Flavor
11.3.1.1.3 Germany Vinegar Market, By Source Material
11.3.1.1.4 Germany Vinegar Market, By End User Industry
11.3.1.1.5 Germany Vinegar Market, By Application
11.3.1.1.6 Germany Vinegar Market, By Distribution Channel
11.3.1.2 UK
11.3.1.2.1 UK Vinegar Market, By Product
11.3.1.2.2 UK Vinegar Market, By Flavor
11.3.1.2.3 UK Vinegar Market, By Source Material
11.3.1.2.4 UK Vinegar Market, By End User Industry
11.3.1.2.5 UK Vinegar Market, By Application
11.3.1.2.6 UK Vinegar Market, By Distribution Channel
11.3.1.3 France
11.3.1.3.1 France Vinegar Market, By Product
11.3.1.3.2 France Vinegar Market, By Flavor
11.3.1.3.3 France Vinegar Market, By Source Material
11.3.1.3.4 France Vinegar Market, By End User Industry
11.3.1.3.5 France Vinegar Market, By Application
11.3.1.3.6 France Vinegar Market, By Distribution Channel
11.3.1.4 Italy
11.3.1.4.1 Italy Vinegar Market, By Product
11.3.1.4.2 Italy Vinegar Market, By Flavor
11.3.1.4.3 Italy Vinegar Market, By Source Material
11.3.1.4.4 Italy Vinegar Market, By End User Industry
11.3.1.4.5 Italy Vinegar Market, By Application
11.3.1.4.6 Italy Vinegar Market, By Distribution Channel
11.3.1.5 Spain
11.3.1.5.1 Spain Vinegar Market, By Product
11.3.1.5.2 Spain Vinegar Market, By Flavor
11.3.1.5.3 Spain Vinegar Market, By Source Material
11.3.1.5.4 Spain Vinegar Market, By End User Industry
11.3.1.5.5 Spain Vinegar Market, By Application
11.3.1.5.6 Spain Vinegar Market, By Distribution Channel
11.3.1.6 Russia
11.3.1.6.1 Russia Vinegar Market, By Product
11.3.1.6.2 Russia Vinegar Market, By Flavor
11.3.1.6.3 Russia Vinegar Market, By Source Material
11.3.1.6.4 Russia Vinegar Market, By End User Industry
11.3.1.6.5 Russia Vinegar Market, By Application
11.3.1.6.6 Russia Vinegar Market, By Distribution Channel
11.3.1.7 Rest of Europe
11.3.1.7.1 Rest of Europe Vinegar Market, By Product
11.3.1.7.2 Rest of Europe Vinegar Market, By Flavor
11.3.1.7.3 Rest of Europe Vinegar Market, By Source Material
11.3.1.7.4 Rest of Europe Vinegar Market, By End User Industry
11.3.1.7.5 Rest of Europe Vinegar Market, By Application
11.3.1.7.6 Rest of Europe Vinegar Market, By Distribution Channel
11.3.1.7.7 Europe Vinegar Market, By Product
11.3.2 Europe Vinegar Market, By Flavor
11.3.3 Europe Vinegar Market, By Source Material
11.3.4 Europe Vinegar Market, By End User Industry
11.3.5 Europe Vinegar Market, By Application
11.3.6 Europe Vinegar Market, By Distribution Channel
11.4 ASIA PACIFIC VINEGAR MARKET
11.4.1 Asia Pacific Vinegar Market, By Country
11.4.1.1 China
11.4.1.1.1 China Vinegar Market, By Product
11.4.1.1.2 China Vinegar Market, By Flavor
11.4.1.1.3 China Vinegar Market, By Source Material
11.4.1.1.4 China Vinegar Market, By End User Industry
11.4.1.1.5 China Vinegar Market, By Application
11.4.1.1.6 China Vinegar Market, By Distribution Channel
11.4.1.2 Japan
11.4.1.2.1 Japan Vinegar Market, By Product
11.4.1.2.2 Japan Vinegar Market, By Flavor
11.4.1.2.3 Japan Vinegar Market, By Source Material
11.4.1.2.4 Japan Vinegar Market, By End User Industry
11.4.1.2.5 Japan Vinegar Market, By Application
11.4.1.2.6 Japan Vinegar Market, By Distribution Channel
11.4.1.3 India
11.4.1.3.1 India Vinegar Market, By Product
11.4.1.3.2 India Vinegar Market, By Flavor
11.4.1.3.3 India Vinegar Market, By Source Material
11.4.1.3.4 India Vinegar Market, By End User Industry
11.4.1.3.5 India Vinegar Market, By Application
11.4.1.3.6 India Vinegar Market, By Distribution Channel
11.4.1.4 South Korea
11.4.1.4.1 South Korea Vinegar Market, By Product
11.4.1.4.2 South Korea Vinegar Market, By Flavor
11.4.1.4.3 South Korea Vinegar Market, By Source Material
11.4.1.4.4 South Korea Vinegar Market, By End User Industry
11.4.1.4.5 South Korea Vinegar Market, By Application
11.4.1.4.6 South Korea Vinegar Market, By Distribution Channel
11.4.1.5 Australia
11.4.1.5.1 Australia Vinegar Market, By Product
11.4.1.5.2 Australia Vinegar Market, By Flavor
11.4.1.5.3 Australia Vinegar Market, By Source Material
11.4.1.5.4 Australia Vinegar Market, By End User Industry
11.4.1.5.5 Australia Vinegar Market, By Application
11.4.1.5.6 Australia Vinegar Market, By Distribution Channel
11.4.1.6 Rest of Asia Pacific
11.4.1.6.1 Rest of Asia Pacific Vinegar Market, By Product
11.4.1.6.2 Rest of Asia Pacific Vinegar Market, By Flavor
11.4.1.6.3 Rest of Asia Pacific Vinegar Market, By Source Material
11.4.1.6.4 Rest of Asia Pacific Vinegar Market, By End User Industry
11.4.1.6.5 Rest of Asia Pacific Vinegar Market, By Application
11.4.1.6.6 Rest of Asia Pacific Vinegar Market, By Distribution Channel
11.4.1.6.7 Asia Pacific Vinegar Market, By Product
11.4.2 Asia Pacific Vinegar Market, By Flavor
11.4.3 Asia Pacific Vinegar Market, By Source Material
11.4.4 Asia Pacific Vinegar Market, By End User Industry
11.4.5 Asia Pacific Vinegar Market, By Application
11.4.6 Asia Pacific Vinegar Market, By Distribution Channel
11.5 MIDDLE EAST& AFRICA VINEGAR MARKET
11.5.1 Middle East & Africa Vinegar Market, By Country
11.5.1.1 UAE
11.5.1.1.1 UAE Vinegar Market, By Product
11.5.1.1.2 UAE Vinegar Market, By Flavor
11.5.1.1.3 UAE Vinegar Market, By Source Material
11.5.1.1.4 UAE Vinegar Market, By End User Industry
11.5.1.1.5 UAE Vinegar Market, By Application
11.5.1.1.6 UAE Vinegar Market, By Distribution Channel
11.5.1.2 Saudi Arabia
11.5.1.2.1 Saudi Arabia Vinegar Market, By Product
11.5.1.2.2 Saudi Arabia Vinegar Market, By Flavor
11.5.1.2.3 Saudi Arabia Vinegar Market, By Source Material
11.5.1.2.4 Saudi Arabia Vinegar Market, By End User Industry
11.5.1.2.5 Saudi Arabia Vinegar Market, By Application
11.5.1.2.6 Saudi Arabia Vinegar Market, By Distribution Channel
11.5.1.3 Qatar
11.5.1.3.1 Qatar Vinegar Market, By Product
11.5.1.3.2 Qatar Vinegar Market, By Flavor
11.5.1.3.3 Qatar Vinegar Market, By Source Material
11.5.1.3.4 Qatar Vinegar Market, By End User Industry
11.5.1.3.5 Qatar Vinegar Market, By Application
11.5.1.3.6 Qatar Vinegar Market, By Distribution Channel
11.5.1.4 South Africa
11.5.1.4.1 South Africa Vinegar Market, By Product
11.5.1.4.2 South Africa Vinegar Market, By Flavor
11.5.1.4.3 South Africa Vinegar Market, By Source Material
11.5.1.4.4 South Africa Vinegar Market, By End User Industry
11.5.1.4.5 South Africa Vinegar Market, By Application
11.5.1.4.6 South Africa Vinegar Market, By Distribution Channel
11.5.1.5 Rest of Middle East& Africa
11.5.1.5.1 Rest of Middle East & Africa Vinegar Market, By Product
11.5.1.5.2 Rest of Middle East & Africa Vinegar Market, By Flavor
11.5.1.5.3 Rest of Middle East & Africa Vinegar Market, By Source Material
11.5.1.5.4 Rest of Middle East & Africa Vinegar Market, By End User Industry
11.5.1.5.5 Rest of Middle East & Africa Vinegar Market, By Application
11.5.1.5.6 Rest of Middle East & Africa Vinegar Market, By Distribution Channel
11.5.1.5.7 Middle East & Africa Vinegar Market, By Product
11.5.2 Middle East & Africa Vinegar Market, By Flavor
11.5.3 Middle East & Africa Vinegar Market, By Source Material
11.5.4 Middle East & Africa Vinegar Market, By End User Industry
11.5.5 Middle East & Africa Vinegar Market, By Application
11.5.6 Middle East & Africa Vinegar Market, By Distribution Channel
11.6 SOUTH AMERICA VINEGAR MARKET
11.6.1 South America Vinegar Market, By Region
11.6.1.1 Brazil
11.6.1.1.1 Brazil Vinegar Market, By Product
11.6.1.1.2 Brazil Vinegar Market, By Flavor
11.6.1.1.3 Brazil Vinegar Market, By Source Material
11.6.1.1.4 Brazil Vinegar Market, By End User Industry
11.6.1.1.5 Brazil Vinegar Market, By Application
11.6.1.1.6 Brazil Vinegar Market, By Distribution Channel
11.6.1.2 Argentina
11.6.1.2.1 Argentina Vinegar Market, By Product
11.6.1.2.2 Argentina Vinegar Market, By Flavor
11.6.1.2.3 Argentina Vinegar Market, By Source Material
11.6.1.2.4 Argentina Vinegar Market, By End User Industry
11.6.1.2.5 Argentina Vinegar Market, By Application
11.6.1.2.6 Argentina Vinegar Market, By Distribution Channel
11.6.1.3 Rest of South America
11.6.1.3.1 Rest of South America Vinegar Market, By Product
11.6.1.3.2 Rest of South America Vinegar Market, By Flavor
11.6.1.3.3 Rest of South America Vinegar Market, By Source Material
11.6.1.3.4 Rest of South America Vinegar Market, By End User Industry
11.6.1.3.5 Rest of South America Vinegar Market, By Application
11.6.1.3.6 Rest of South America Vinegar Market, By Distribution Channel
1.1.1.1.1. South America Vinegar Market, By Product
11.6.2 South America Vinegar Market, By Flavor
11.6.3 South America Vinegar Market, By Source Material
11.6.4 South America Vinegar Market, By End User Industry
11.6.5 South America Vinegar Market, By Application
11.6.6 South America Vinegar Market, By Distribution Channel
12. GLOBAL VINEGAR MARKET, COMPETITVE INTELLIGENCE
12.1 COMPETITIVE POSITIONING
12.1.1 SOURCE MATERIAL Positioning
12.1.2 Revenue Positioning
12.1.3 Regional Reach Positioning
12.2 MAJOR INVESTMENTS IN LAST FIVE YEARS BY PLAYERS
12.3 COMPETITOR BENCHMARKING
12.3.1 Major Competitors
12.3.2 Regional Approach and Sales Focus Area
12.3.3 Key Strategies
12.4 VENDOR MATRIX
12.5 MARKET ESTIMATED SHARE ANALYSIS (%), 2020
12.6 COMPITITIVE LEADERSHIP OUTLOOK
12.6.1 Market Leaders
12.6.2 Innovators
12.6.3 Startups & Emerging Companies

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