Global Probiotics Market - Market Size & Forecast To 2032

Global Probiotics Market - Market Size & Forecast To 2032

The global probiotics market is estimated to be worth of USD 72.51 Billion in 2023 and is growing at a CAGR of 7.90% during the forecast period from 2023 to 2032. Probiotics are living microorganisms that are meant to improve one's health whether taken orally or topically. They can be found in yoghurt and other fermented foods, nutritional supplements, and cosmetic products. Probiotic food cultures have gained popularity as a result of recognition of their positive impact on health. These helpful bacteria are purposely consumed and added to the intestinal microbiota during probiotic treatment. High quantities of helpful bacteria engage in nutritional competition with dangerous bacteria as a result, starving them out. The probiotics participate in several beneficial health-promoting processes in human physiology. Those microorganisms that stick to the intestinal epithelium are what produce the probiotic bacteria that are consumed. Probiotics attach to the mucous membrane of the intestines, creating a potent biological barrier that keeps many harmful germs out . Therefore, it is believed that adhesion is the initial stage in colonization. Bacteria and receptor molecules on the epithelial cells can adhere to the epithelium specifically or non-specifically depending on physicochemical parameters.

Probiotics can be taken as non-food preparations or as food ingredients. Foods with nutrient- or non-nutrient-rich components that influence specific bodily processes and improve health are referred to as this . Consequently, functional meals go beyond only providing nutrients to have a physiological or psychological impact. Customers may purchase a variety of probiotic LAB strains in both conventional fermented foods and supplement form . The bulk of probiotics are found in dairy products such ice cream, soft-, semi-hard, and hard cheeses, milk powders, and yoghurt.

The probiotics market is an expanding rapidly, propelled by drivers such rising consumer demand for functional foods and nutritional supplements, technological and scientific advancements, and increased awareness of the significance of gut health. The rising incidence of chronic illnesses like obesity and diabetes and the increased understanding of the importance of gut health to overall wellbeing are major market growth factors. Market expansion is also being fueled by the rising popularity of functional foods and dietary supplements, which frequently include probiotics.

Along with the creation of effective probiotic strains, the industry is being driven by consumers' increasing propensity for preventative healthcare. Probiotics have positive benefits on the body when ingested in sufficient levels, such as enhanced gut health and decreased intestinal inflammation. Probiotics are essential for preventative healthcare since they boost immune function and stop the development of illnesses. Therefore, during the course of the projected period, increasing awareness of preventive healthcare is anticipated to fuel market expansion.

Based on Ingredients, the market is segregated into lactobacilli, bifidobacterium, streptococcus, and bacillus.

Among these, the lactobacilli subsegment is anticipated to held a notable share in the market. Lactobacillus strains have the ability to suppress the growth of bacteria and pathogens, which is beneficial for extending shelf life and improving food hygiene. Lactobacillus strains are beneficial to individuals because they have the capacity to reduce gastrointestinal problems in humans such as cholesterol reduction, prevention and reduction of diarrhea, improvement of symptoms of irritable bowel syndrome, support of weight loss, and prevention and reduction of cold and flu symptoms, which is projected to enhance product demand.

On the basis of end user, the market is divided into human, and animal.

Among these, the human subsegment is predicted to held a significant share in the market. Human-grade probiotics have become more widely available because of technological developments, which has increased the range of goods suitable for human ingestion. This is in response to well-known market participants including innovative food-grade ingredients in juices and other non-milk-based uses. Due to this, important players have foraged into the juice market.

Based on application, the market is categorized into food & beverages, dietary supplements, and animal feed.

The dietary supplements subsegment is expected to held a notable share in the market. The prevalence of digestive diseases is increasing rapidly, which is predicted to drive demand for probiotic products. By combating harmful bacteria in the stomach, probiotics aid in the treatment of disorders such as intestinal inflammation, urogenital infections, and antibiotic-associated diarrhoea. Consumer awareness of preventive healthcare is projected to increase, which will help the worldwide market develop. The simplicity of use of supplement powders and chewable pills has increased the market for probiotics dietary supplements. These goods come in a variety of tastes, such apple ,orange, and raspberry, which attract consumers.

On the basis of distribution channel, the market is segregated into hypermarket, supermarket, pharmacies/drugstore, specialty stores, online , and conventional stores/small retail formats.

Among these, the supermarket subsegment is anticipated to held a significant share in the market. In the upcoming years, probiotic producers are anticipated to see rapid development due to the expansion of supermarkets, particularly in the Asia Pacific region. Customers are eager to visit stores and spend more money on nutrient-dense goods. Even if it is pricey, the trend toward living a healthy lifestyle is drawing young people in the nation to buy at supermarkets. The rising need for internet distribution channels has forced supermarkets to change their business models. For instance, supermarkets use techniques like in-store promotions and on-site demos. Supermarkets thus expected to dominate over the projection period.

Based on form, the market is segregated into dry and liquid.

Among these, the dry probiotic subsegment is likely to hold a significant market share due to its advantages over liquid probiotics such as cost effectiveness, ease of transport and handling, and the ability to prevent expensive formulation errors, which are driving the growth of this segment. Additionally, they keep the ingredient's functionality stable until they are used, making them available to all end users.

Based on region, the Probiotics market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. In 2022, the Europe accounted for the significant share xx.xx% in the global Probiotics Market. This region was valued at USD xx.xx million in 2022, and it is projected to grow at a CAGR of xx.xx% during the forecast period, reaching USD xx.xx million by 2032.

Asia-Pacific region is expected to held a significant share in the market owing to increase in consumer awareness as a result of the global players' aggressive competitive strategies. Strong demand from nations like Australia, China, and India is boosting global growth. The growing regional market is also anticipated to be supported by the expanding population, rising disposable income, and rising living standards. In the recent past, the market was filled with probiotics that lacked stability at room temperature due to a lack of technology. Major corporations invented technology, including microencapsulation, which improve the stability and longevity of the probiotic bacteria, addressing this issue of quality. Additionally, it is anticipated that continuing R&D efforts will contribute to the creation of effective strains with a wide range of therapeutic applications and the ability to endure high temperatures during the course of the projection period.

However, the North-American region is also likely to held a sizable portion in the market owing to manufacturers' ongoing investments in the pharmaceutical, food, and beverage, and other sectors are predicted to support regional market expansion. The regional players are spending money on research and development to create new items that will appeal to customers of various ages and genders. Over the course of the projected period, these factors are anticipated to boost market expansion.