Tequila Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War

Tequila Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War


The global tequila market is expected to grow at a CAGR of around 13.4% during 2025-2034. This report on global tequila market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global tequila market by segmenting the market based on type, grade, distribution channel and region. Also, detailed profiles of companies operating in the tequila market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Growing preference for premium tequila
• Introduction of new experimental flavour
• Changing perception due to health benefits

Market Challenges

• Over reliance on US and Mexico due to concentrated production
• Rising raw material costs

Historical & Forecast Period

Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034

Market by Type

• Blanco
• Reposado
• Anejo
• Others

Market by Grade

• Value
• Premium
• High-end Premium
• Super Premium

Market by Distribution Channel

• On-Trade
• Off-Trade

Market by Region

• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
Rest of Middle East & Africa


1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Global Tequila Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Global Tequila Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
4.5. Impact of Russia-Ukraine War
5. Global Tequila Market by Type
5.1. Introduction
5.2. Blanco
5.3. Reposado
5.4. Anejo
5.5. Others
6. Global Tequila Market by Grade
6.1. Introduction
6.2. Value
6.3. Premium
6.4. High-end Premium
6.5. Super Premium
7. Global Tequila Market by Distribution Channel
7.1. Introduction
7.2. On-Trade
7.3. Off-Trade
8. Global Tequila Market by Region
8.1 Introduction
8.2 Europe
8.2.1 Germany
8.2.2 United Kingdom
8.2.3 France
8.2.4 Italy
8.2.5 Spain
8.2.6 Russia
8.2.7 Netherlands
8.2.8 Rest of the Europe
8.3 North America
8.3.1 United States
8.3.2 Canada
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 South Korea
8.4.5 Australia
8.4.6 Indonesia
8.4.7 Rest of the Asia Pacific
8.5 Latin America
8.5.1 Mexico
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Rest of Latin America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 Turkey
8.6.3 Iran
8.6.4 Rest of Middle East & Africa
9. SWOT Analysis
10. Porter’s Five Forces
11. Market Value Chain Analysis
12. Competitive Landscape
12.1 Competitive Scenario
12.2 Company Profiles
12.2.1 Diageo Plc
12.2.2 Tequila Ocho
12.2.3 Bacardi and Co. Ltd.
12.2.4 Vault Fine Spirits Pvt. Ltd.
12.2.5 Charbay Distillery
12.2.6 Tequila Fortaleza
12.2.7 Proximo Spirits Inc.
12.2.8 Brown-Forman Corporation
12.2.9 Pernod Richard S.A
List of Figures
Figure 1: Global Tequila Market (in US$ Million), 2020-2024
Figure 2: Global Tequila Market by Type, 2024
Figure 3: Global Tequila Market by Grade, 2024
Figure 4: Global Tequila Market by Distribution Channel, 2024
Figure 5: Global Tequila Market by Region, 2024
Figure 6: Global Tequila Market (in US$ Million), 2025-2034
Figure 7: Global Tequila Market by Type (in %), 2024 & 2034
Figure 8: Global Blanco Tequila Market (in US$ Million), 2020-2024
Figure 9: Global Blanco Tequila Market (in US$ Million), 2025-2034
Figure 10: Global Reposado Tequila Market (in US$ Million), 2020-2034
Figure 11: Global Reposado Tequila Market (in US$ Million), 2025-2034
Figure 12: Global Anejo Tequila Market (in US$ Million), 2020-2034
Figure 13: Global Anejo Tequila Market (in US$ Million), 2025-2034
Figure 14: Global Others Tequila Market (in US$ Million), 2020-2034
Figure 15: Global Others Tequila Market (in US$ Million), 2025-2034
Figure 16: Global Tequila Market by Grade (in %), 2024 & 2034
Figure 17: Global Value Tequila Market (in US$ Million), 2020-2024
Figure 18: Global Value Tequila Market (in US$ Million), 2025-2034
Figure 19: Global Premium Tequila Market (in US$ Million), 2020-2024
Figure 20: Global Premium Tequila Market (in US$ Million), 2025-2034
Figure 21: Global High-end Premium Tequila Market (in US$ Million), 2020-2024
Figure 22: Global High-end Premium Tequila Market (in US$ Million), 2025-2034
Figure 23: Global Super Premium Tequila Market (in US$ Million), 2020-2024
Figure 24: Global Super Premium Tequila Market (in US$ Million), 2025-2034
Figure 25: Global Tequila Market by Distribution Channel (in %), 2024 & 2034
Figure 26: Global On-Trade Tequila Market (in US$ Million), 2020-2024
Figure 27: Global On-Trade Tequila Market (in US$ Million), 2025-2034
Figure 28: Global Off-Trade Tequila Market (in US$ Million), 2020-2034
Figure 29: Global Off-Trade Tequila Market (in US$ Million), 2025-2034
Figure 30: Global Tequila Market by Region (in %), 2024 & 2034
Figure 31: Europe Tequila Market (in US$ Million), 2020-2024
Figure 32: Europe Tequila Market (in US$ Million), 2025-2034
Figure 33: Europe Tequila Market by Country (in %), 2024 & 2034
Figure 34: Germany Tequila Market (in US$ Million), 2020-2034
Figure 35: United Kingdom Tequila Market (in US$ Million), 2020-2034
Figure 36: France Tequila Market (in US$ Million), 2020-2034
Figure 37: Italy Tequila Market (in US$ Million), 2020-2034
Figure 38: Spain Tequila Market (in US$ Million), 2020-2034
Figure 39: Russia Tequila Market (in US$ Million), 2020-2034
Figure 40: Netherlands Tequila Market (in US$ Million), 2020-2034
Figure 41: North America Tequila Market (in US$ Million), 2020-2024
Figure 42: North America Tequila Market (in US$ Million), 2025-2034
Figure 43: North America Tequila Market by Country (in %), 2024 & 2034
Figure 44: United States Tequila Market (in US$ Million), 2020-2034
Figure 45: Canada Tequila Market (in US$ Million), 2020-2034
Figure 46: Asia Pacific Tequila Market (in US$ Million), 2020-2024
Figure 47: Asia Pacific Tequila Market (in US$ Million), 2025-2034
Figure 48: Asia Pacific Tequila Market by Country (in %), 2024 & 2034
Figure 49: China Tequila Market (in US$ Million), 2020-2034
Figure 50: Japan Tequila Market (in US$ Million), 2020-2034
Figure 51: India Tequila Market (in US$ Million), 2020-2034
Figure 52: South Korea Tequila Market (in US$ Million), 2020-2034
Figure 53: Australia Tequila Market (in US$ Million), 2020-2034
Figure 54: Indonesia Tequila Market (in US$ Million), 2020-2034
Figure 55: Latin America Tequila Market (in US$ Million), 2020-2024
Figure 56: Latin America Tequila Market (in US$ Million), 2025-2034
Figure 57: Latin America Tequila Market by Country (in %), 2024 & 2034
Figure 58: Mexico Tequila Market (in US$ Million), 2020-2034
Figure 59: Brazil Tequila Market (in US$ Million), 2020-2034
Figure 60: Argentina Tequila Market (in US$ Million), 2020-2034
Figure 61: Middle East & Africa Tequila Market (in US$ Million), 2020-2024
Figure 62: Middle East & Africa Tequila Market (in US$ Million), 2025-2034
Figure 63: Middle East & Africa Tequila Market by Country (in %), 2024 & 2034
Figure 64: Saudi Arabia Tequila Market (in US$ Million), 2020-2034
Figure 65: Turkey Tequila Market (in US$ Million), 2020-2034
Figure 66: Iran Tequila Market (in US$ Million), 2020-2034
Figure 67: Market Value Chain
List of Tables
Table 1: Global Tequila Market Portraiture
Table 2: Global Tequila Market by Type (in US$ Million), 2024 & 2034
Table 3: Global Tequila Market by Grade (in US$ Million), 2024 & 2034
Table 4: Global Tequila Market by Distribution Channel (in US$ Million), 2024 & 2034
Table 5: Global Tequila Market by Region (in US$ Million), 2024 & 2034
Table 6: Europe Tequila Market by Country (in US$ Million), 2024 & 2034
Table 7: North America Tequila Market by Country (in US$ Million), 2024 & 2034
Table 8: Asia Pacific Tequila Market by Country (in US$ Million), 2024 & 2034
Table 9: Latin America Tequila Market by Country (in US$ Million), 2024 & 2034
Table 10: Middle East & Africa Tequila Market by Country (in US$ Million), 2024 & 2034
Table 11: List of Key Players

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