Media Monitoring Tools Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War

Media Monitoring Tools Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War


The global media monitoring tools market is expected to grow at a CAGR of around 14.1% during 2025-2034. This report on global media monitoring tools market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global media monitoring tools market by segmenting the market based on component, deployment, type, enterprise size, application, industry, and region. Also, detailed profiles of companies operating in the media monitoring tools market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Increased Internet Accessibility
• Increasing Spend on Digital Advertising

Market Challenges

• High Initial Deployment
• Service Cost

Historical & Forecast Period

Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034

Market by Component

• Software
• Services

Market by Deployment

• Cloud-based
• On-premises

Market by Type

• Print Media Monitoring
• Social Media Monitoring
• Broadcast Media Monitoring
• Online Media Monitoring
• Others

Market by Enterprise Size

• Small and Medium-sized Enterprises
• Large Enterprises

Market by Application

• Customer Experience and PR Management
• Real-Time Analytics
• Content Management
• Digital Marketing and Sales Management
• Others

Market by Industry

• BFSI
• Healthcare
• Media and Entertainment
• Retail and E-Commerce
• IT and Telecommunication
• Others



Market by Region

• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
United Arab Emirates
Rest of Middle East & Africa


1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Global Media Monitoring Tools Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Global Media Monitoring Tools Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
4.5. Impact of Russia Ukraine War
5. Global Media Monitoring Tools Market by Component
5.1. Introduction
5.2. Software
5.3. Services
6. Global Media Monitoring Tools Market by Deployment
6.1. Introduction
6.2. Cloud-based
6.3. On-premises
7. Global Media Monitoring Tools Market by Type
7.1. Introduction
7.2. Print Media Monitoring
7.3. Social Media Monitoring
7.4. Broadcast Media Monitoring
7.5. Online Media Monitoring
7.6. Others
8. Global Media Monitoring Tools Market by Enterprise Size
8.1. Introduction
8.2. Small and Medium-sized Enterprises
8.3. Large Enterprises
9. Global Media Monitoring Tools Market by Application
9.1. Introduction
9.2. Customer Experience and PR Management
9.3. Real-Time Analytics
9.4. Content Management
9.5. Digital Marketing and Sales Management
9.6. Others
10. Global Media Monitoring Tools Market by Industry
10.1. Introduction
10.2. BFSI
10.3. Healthcare
10.4. Media and Entertainment
10.5. Retail and E-Commerce
10.6. IT and Telecommunication
10.7. Others
11. Global Media Monitoring Tools Market by Region
11.1. Introduction
11.2. Europe
11.2.1. Germany
11.2.2. United Kingdom
11.2.3. France
11.2.4. Italy
11.2.5. Spain
11.2.6. Russia
11.2.7. Netherlands
11.2.8. Rest of the Europe
11.3. North America
11.3.1. United States
11.3.2. Canada
11.4. Asia Pacific
11.4.1. China
11.4.2. Japan
11.4.3. India
11.4.4. South Korea
11.4.5. Australia
11.4.6. Indonesia
11.4.7. Rest of the Asia Pacific
11.5. Latin America
11.5.1. Mexico
11.5.2. Brazil
11.5.3. Argentina
11.5.4. Rest of Latin America
11.6. Middle East & Africa
11.6.1. Saudi Arabia
11.6.2. Turkey
11.6.3. Iran
11.6.4. United Arab Emirates
11.6.5. Rest of Middle East & Africa
12. SWOT Analysis
13. Porter’s Five Forces
14. Market Value Chain Analysis
15. Competitive Landscape
15.1. Competitive Scenario
15.2. Company Profiles
15.2.1. Agility PR Solutions LLC
15.2.2. Buzzcapture B.V.
15.2.3. Cision Ltd.
15.2.4. Coosto BV
15.2.5. Critical Mention, Inc.
15.2.6. CyberAlert LLC
15.2.7. Hootsuite Inc.
15.2.8. Lucidya
15.2.9. M-Brain
15.2.10. Meltwater
15.2.11. Oracle Corporation
15.2.12. Social Media Research Foundation
15.2.13. Sprinklr, Inc.
15.2.14. Ubermetrics Technologies GmbH
15.2.15. YouScan
List of Figures
Figure 1: Global Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 2: Global Media Monitoring Tools Market by Component, 2024
Figure 3: Global Media Monitoring Tools Market by Deployment, 2024
Figure 4: Global Media Monitoring Tools Market by Type, 2024
Figure 5: Global Media Monitoring Tools Market by Enterprise Size, 2024
Figure 6: Global Media Monitoring Tools Market by Application, 2024
Figure 7: Global Media Monitoring Tools Market by Industry, 2024
Figure 8: Global Media Monitoring Tools Market by Region, 2024
Figure 9: Global Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 10: Global Media Monitoring Tools Market by Component (in %), 2024 & 2034
Figure 11: Global Software Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 12: Global Software Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 13: Global Services Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 14: Global Services Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 15: Global Media Monitoring Tools Market by Deployment (in %), 2024 & 2034
Figure 16: Global Cloud-based Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 17: Global Cloud-based Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 18: Global On-premises Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 19: Global On-premises Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 20: Global Media Monitoring Tools Market by Type (in %), 2024 & 2034
Figure 21: Global Print Media Monitoring Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 22: Global Print Media Monitoring Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 23: Global Social Media Monitoring Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 24: Global Social Media Monitoring Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 25: Global Broadcast Media Monitoring Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 26: Global Broadcast Media Monitoring Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 27: Global Online Media Monitoring Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 28: Global Online Media Monitoring Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 29: Global Other Types Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 30: Global Other Types Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 31: Global Media Monitoring Tools Market by Enterprise Size (in %), 2024 & 2034
Figure 32: Global Small and Medium-sized Enterprises Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 33: Global Small and Medium-sized Enterprises Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 34: Global Large Enterprises Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 35: Global Large Enterprises Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 36: Global Media Monitoring Tools Market by Application (in %), 2024 & 2034
Figure 37: Global Customer Experience and PR Management Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 38: Global Customer Experience and PR Management Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 39: Global Real-Time Analytics Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 40: Global Real-Time Analytics Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 41: Global Content Management Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 42: Global Content Management Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 43: Global Digital Marketing and Sales Management Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 44: Global Digital Marketing and Sales Management Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 45: Global Other Applications Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 46: Global Other Applications Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 47: Global Media Monitoring Tools Market by Industry (in %), 2024 & 2034
Figure 48: Global BFSI Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 49: Global BFSI Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 50: Global Healthcare Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 51: Global Healthcare Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 52: Global Media and Entertainment Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 53: Global Media and Entertainment Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 54: Global Retail and E-Commerce Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 55: Global Retail and E-Commerce Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 56: Global IT and Telecommunication Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 57: Global IT and Telecommunication Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 58: Global Other Industries Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 59: Global Other Industries Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 60: Global Media Monitoring Tools Market by Region (in %), 2024 & 2034
Figure 61: Europe Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 62: Europe Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 63: Europe Media Monitoring Tools Market by Country (in %), 2024 & 2034
Figure 64: Germany Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 65: United Kingdom Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 66: France Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 67: Italy Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 68: Spain Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 69: Russia Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 70: Netherlands Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 71: North America Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 72: North America Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 73: North America Media Monitoring Tools Market by Country (in %), 2024 & 2034
Figure 74: United States Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 75: Canada Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 76: Asia Pacific Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 77: Asia Pacific Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 78: Asia Pacific Media Monitoring Tools Market by Country (in %), 2024 & 2034
Figure 79: China Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 80: Japan Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 81: India Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 82: South Korea Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 83: Australia Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 84: Indonesia Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 85: Latin America Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 86: Latin America Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 87: Latin America Media Monitoring Tools Market by Country (in %), 2024 & 2034
Figure 88: Mexico Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 89: Brazil Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 90: Argentina Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 91: Middle East & Africa Media Monitoring Tools Market (in US$ Million), 2020-2024
Figure 92: Middle East & Africa Media Monitoring Tools Market (in US$ Million), 2025-2034
Figure 93: Middle East & Africa Media Monitoring Tools Market by Country (in %), 2024 & 2034
Figure 94: Saudi Arabia Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 95: Turkey Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 96: Iran Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 97: UAE Media Monitoring Tools Market (in US$ Million), 2018-2030
Figure 98: Market Value Chain
List of Tables
Table 1: Global Media Monitoring Tools Market Portraiture
Table 2: Global Media Monitoring Tools Market by Component (in US$ Million), 2024 & 2034
Table 3: Global Media Monitoring Tools Market by Deployment (in US$ Million), 2024 & 2034
Table 4: Global Media Monitoring Tools Market by Type (in US$ Million), 2024 & 2034
Table 5: Global Media Monitoring Tools Market by Enterprise Size (in US$ Million), 2024 & 2034
Table 6: Global Media Monitoring Tools Market by Application (in US$ Million), 2024 & 2034
Table 7: Global Media Monitoring Tools Market by Industry (in US$ Million), 2024 & 2034
Table 8: Global Media Monitoring Tools Market by Region (in US$ Million), 2024 & 2034
Table 9: Europe Media Monitoring Tools Market by Country (in US$ Million), 2024 & 2034
Table 10: North America Media Monitoring Tools Market by Country (in US$ Million), 2024 & 2034
Table 11: Asia Pacific Media Monitoring Tools Market by Country (in US$ Million), 2024 & 2034
Table 12: Latin America Media Monitoring Tools Market by Country (in US$ Million), 2024 & 2034
Table 13: Middle East & Africa Media Monitoring Tools Market by Country (in US$ Million),
2024 & 2034
Table 14: List of Key Players

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