Media Monitoring Tools Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War
The global media monitoring tools market is expected to grow at a CAGR of around 14.1% during 2025-2034. This report on global media monitoring tools market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global media monitoring tools market by segmenting the market based on component, deployment, type, enterprise size, application, industry, and region. Also, detailed profiles of companies operating in the media monitoring tools market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Market Drivers
• Increased Internet Accessibility
• Increasing Spend on Digital Advertising
Market Challenges
• High Initial Deployment
• Service Cost
Historical & Forecast Period
Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034
Market by Component
• Software
• Services
Market by Deployment
• Cloud-based
• On-premises
Market by Type
• Print Media Monitoring
• Social Media Monitoring
• Broadcast Media Monitoring
• Online Media Monitoring
• Others
Market by Enterprise Size
• Small and Medium-sized Enterprises
• Large Enterprises
Market by Application
• Customer Experience and PR Management
• Real-Time Analytics
• Content Management
• Digital Marketing and Sales Management
• Others
Market by Industry
• BFSI
• Healthcare
• Media and Entertainment
• Retail and E-Commerce
• IT and Telecommunication
• Others
Market by Region
• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
United Arab Emirates
Rest of Middle East & Africa
- 1. Preface
- 1.1 Objective
- 1.2 Target Audience & Key Offerings
- 1.3 Report’s Scope
- 1.4 Research Methodology
- 1.4.1 Phase I
- 1.4.2 Phase II
- 1.4.3 Phase III
- 1.5 Assumptions
- 2. Key Insights
- 3. Global Media Monitoring Tools Market
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Challenges
- 4. Global Media Monitoring Tools Market Analysis
- 4.1. Market Portraiture
- 4.2. Market Size
- 4.3. Market Forecast
- 4.4. Impact of COVID-19
- 4.5. Impact of Russia Ukraine War
- 5. Global Media Monitoring Tools Market by Component
- 5.1. Introduction
- 5.2. Software
- 5.3. Services
- 6. Global Media Monitoring Tools Market by Deployment
- 6.1. Introduction
- 6.2. Cloud-based
- 6.3. On-premises
- 7. Global Media Monitoring Tools Market by Type
- 7.1. Introduction
- 7.2. Print Media Monitoring
- 7.3. Social Media Monitoring
- 7.4. Broadcast Media Monitoring
- 7.5. Online Media Monitoring
- 7.6. Others
- 8. Global Media Monitoring Tools Market by Enterprise Size
- 8.1. Introduction
- 8.2. Small and Medium-sized Enterprises
- 8.3. Large Enterprises
- 9. Global Media Monitoring Tools Market by Application
- 9.1. Introduction
- 9.2. Customer Experience and PR Management
- 9.3. Real-Time Analytics
- 9.4. Content Management
- 9.5. Digital Marketing and Sales Management
- 9.6. Others
- 10. Global Media Monitoring Tools Market by Industry
- 10.1. Introduction
- 10.2. BFSI
- 10.3. Healthcare
- 10.4. Media and Entertainment
- 10.5. Retail and E-Commerce
- 10.6. IT and Telecommunication
- 10.7. Others
- 11. Global Media Monitoring Tools Market by Region
- 11.1. Introduction
- 11.2. Europe
- 11.2.1. Germany
- 11.2.2. United Kingdom
- 11.2.3. France
- 11.2.4. Italy
- 11.2.5. Spain
- 11.2.6. Russia
- 11.2.7. Netherlands
- 11.2.8. Rest of the Europe
- 11.3. North America
- 11.3.1. United States
- 11.3.2. Canada
- 11.4. Asia Pacific
- 11.4.1. China
- 11.4.2. Japan
- 11.4.3. India
- 11.4.4. South Korea
- 11.4.5. Australia
- 11.4.6. Indonesia
- 11.4.7. Rest of the Asia Pacific
- 11.5. Latin America
- 11.5.1. Mexico
- 11.5.2. Brazil
- 11.5.3. Argentina
- 11.5.4. Rest of Latin America
- 11.6. Middle East & Africa
- 11.6.1. Saudi Arabia
- 11.6.2. Turkey
- 11.6.3. Iran
- 11.6.4. United Arab Emirates
- 11.6.5. Rest of Middle East & Africa
- 12. SWOT Analysis
- 13. Porter’s Five Forces
- 14. Market Value Chain Analysis
- 15. Competitive Landscape
- 15.1. Competitive Scenario
- 15.2. Company Profiles
- 15.2.1. Agility PR Solutions LLC
- 15.2.2. Buzzcapture B.V.
- 15.2.3. Cision Ltd.
- 15.2.4. Coosto BV
- 15.2.5. Critical Mention, Inc.
- 15.2.6. CyberAlert LLC
- 15.2.7. Hootsuite Inc.
- 15.2.8. Lucidya
- 15.2.9. M-Brain
- 15.2.10. Meltwater
- 15.2.11. Oracle Corporation
- 15.2.12. Social Media Research Foundation
- 15.2.13. Sprinklr, Inc.
- 15.2.14. Ubermetrics Technologies GmbH
- 15.2.15. YouScan
- List of Figures
- Figure 1: Global Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 2: Global Media Monitoring Tools Market by Component, 2024
- Figure 3: Global Media Monitoring Tools Market by Deployment, 2024
- Figure 4: Global Media Monitoring Tools Market by Type, 2024
- Figure 5: Global Media Monitoring Tools Market by Enterprise Size, 2024
- Figure 6: Global Media Monitoring Tools Market by Application, 2024
- Figure 7: Global Media Monitoring Tools Market by Industry, 2024
- Figure 8: Global Media Monitoring Tools Market by Region, 2024
- Figure 9: Global Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 10: Global Media Monitoring Tools Market by Component (in %), 2024 & 2034
- Figure 11: Global Software Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 12: Global Software Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 13: Global Services Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 14: Global Services Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 15: Global Media Monitoring Tools Market by Deployment (in %), 2024 & 2034
- Figure 16: Global Cloud-based Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 17: Global Cloud-based Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 18: Global On-premises Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 19: Global On-premises Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 20: Global Media Monitoring Tools Market by Type (in %), 2024 & 2034
- Figure 21: Global Print Media Monitoring Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 22: Global Print Media Monitoring Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 23: Global Social Media Monitoring Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 24: Global Social Media Monitoring Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 25: Global Broadcast Media Monitoring Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 26: Global Broadcast Media Monitoring Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 27: Global Online Media Monitoring Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 28: Global Online Media Monitoring Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 29: Global Other Types Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 30: Global Other Types Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 31: Global Media Monitoring Tools Market by Enterprise Size (in %), 2024 & 2034
- Figure 32: Global Small and Medium-sized Enterprises Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 33: Global Small and Medium-sized Enterprises Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 34: Global Large Enterprises Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 35: Global Large Enterprises Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 36: Global Media Monitoring Tools Market by Application (in %), 2024 & 2034
- Figure 37: Global Customer Experience and PR Management Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 38: Global Customer Experience and PR Management Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 39: Global Real-Time Analytics Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 40: Global Real-Time Analytics Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 41: Global Content Management Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 42: Global Content Management Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 43: Global Digital Marketing and Sales Management Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 44: Global Digital Marketing and Sales Management Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 45: Global Other Applications Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 46: Global Other Applications Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 47: Global Media Monitoring Tools Market by Industry (in %), 2024 & 2034
- Figure 48: Global BFSI Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 49: Global BFSI Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 50: Global Healthcare Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 51: Global Healthcare Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 52: Global Media and Entertainment Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 53: Global Media and Entertainment Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 54: Global Retail and E-Commerce Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 55: Global Retail and E-Commerce Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 56: Global IT and Telecommunication Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 57: Global IT and Telecommunication Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 58: Global Other Industries Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 59: Global Other Industries Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 60: Global Media Monitoring Tools Market by Region (in %), 2024 & 2034
- Figure 61: Europe Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 62: Europe Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 63: Europe Media Monitoring Tools Market by Country (in %), 2024 & 2034
- Figure 64: Germany Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 65: United Kingdom Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 66: France Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 67: Italy Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 68: Spain Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 69: Russia Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 70: Netherlands Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 71: North America Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 72: North America Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 73: North America Media Monitoring Tools Market by Country (in %), 2024 & 2034
- Figure 74: United States Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 75: Canada Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 76: Asia Pacific Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 77: Asia Pacific Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 78: Asia Pacific Media Monitoring Tools Market by Country (in %), 2024 & 2034
- Figure 79: China Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 80: Japan Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 81: India Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 82: South Korea Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 83: Australia Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 84: Indonesia Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 85: Latin America Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 86: Latin America Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 87: Latin America Media Monitoring Tools Market by Country (in %), 2024 & 2034
- Figure 88: Mexico Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 89: Brazil Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 90: Argentina Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 91: Middle East & Africa Media Monitoring Tools Market (in US$ Million), 2020-2024
- Figure 92: Middle East & Africa Media Monitoring Tools Market (in US$ Million), 2025-2034
- Figure 93: Middle East & Africa Media Monitoring Tools Market by Country (in %), 2024 & 2034
- Figure 94: Saudi Arabia Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 95: Turkey Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 96: Iran Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 97: UAE Media Monitoring Tools Market (in US$ Million), 2018-2030
- Figure 98: Market Value Chain
- List of Tables
- Table 1: Global Media Monitoring Tools Market Portraiture
- Table 2: Global Media Monitoring Tools Market by Component (in US$ Million), 2024 & 2034
- Table 3: Global Media Monitoring Tools Market by Deployment (in US$ Million), 2024 & 2034
- Table 4: Global Media Monitoring Tools Market by Type (in US$ Million), 2024 & 2034
- Table 5: Global Media Monitoring Tools Market by Enterprise Size (in US$ Million), 2024 & 2034
- Table 6: Global Media Monitoring Tools Market by Application (in US$ Million), 2024 & 2034
- Table 7: Global Media Monitoring Tools Market by Industry (in US$ Million), 2024 & 2034
- Table 8: Global Media Monitoring Tools Market by Region (in US$ Million), 2024 & 2034
- Table 9: Europe Media Monitoring Tools Market by Country (in US$ Million), 2024 & 2034
- Table 10: North America Media Monitoring Tools Market by Country (in US$ Million), 2024 & 2034
- Table 11: Asia Pacific Media Monitoring Tools Market by Country (in US$ Million), 2024 & 2034
- Table 12: Latin America Media Monitoring Tools Market by Country (in US$ Million), 2024 & 2034
- Table 13: Middle East & Africa Media Monitoring Tools Market by Country (in US$ Million),
- 2024 & 2034
- Table 14: List of Key Players
Research Assistance
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