India Prepaid Cards Market: Market Size, Forecast, Insights, and Competitive Landscape

India Prepaid Cards Market: Market Size, Forecast, Insights, and Competitive Landscape


The India prepaid cards market is expected to grow at a CAGR of around 25.9% during 2025-2034. This report on India prepaid cards market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the India prepaid cards market by segmenting the market based on card type, purpose, vertical, and region. Also, detailed profiles of companies operating in the India prepaid card market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Rising Disposable Incomes
• Rise in Demand for Cash Alternatives
• Developments in the E-Commerce Industry

Market Challenges

• Unbanked and Underbanked Population
• Fraudulent Attacks

Historical & Forecast Period

Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034

Market by Card Type

• Closed Loop Cards
• Open Loop Cards

Market by Purpose

• Payroll/ Incentive Cards
• Travel Cards
• General Purpose Reloadable (GPR) Cards
• Remittance Cards
• Others

Market by Vertical

• Corporate/Organization
• Retail
• Government
• Others

Market by Region

• West and Central India
• South India
• North India
• East India


1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. India Prepaid Cards Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. India Prepaid Cards Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. India Prepaid Cards Market by Card Type
5.1. Introduction
5.2. Closed Loop Cards
5.3. Open Loop Cards
6. India Prepaid Cards Market by Purpose
6.1 Introduction
6.2 Payroll/Incentive Cards
6.3 Travel Cards
6.4 General Purpose Reloadable (GPR) Cards
6.5 Remittance Cards
6.6 Others
7. India Prepaid Cards Market by Vertical
7.1 Introduction
7.2 Corporate/Organization
7.3 Retail
7.4 Government
7.5 Others
8. India Prepaid Cards Market by Region
8.1 Introduction
8.2 West and Central India
8.3 South India
8.4 North India
8.5 East India
9. SWOT Analysis
10. Porter’s Five Forces
11. Market Value Chain Analysis
12. Competitive Landscape
12.1 Competitive Scenario
12.2 Company Profiles
12.2.1 Axis Bank
12.2.2 Itz Cash
12.2.3 ICICI Bank
12.2.4 SBI
12.2.5 HDFC
12.2.6 PNB
12.2.7 Yes Bank
12.2.8 Sodexo
12.2.9 Kotak Mahindra Bank
12.2.10 Oxyigen
12.2.11 Hermes
12.2.12 India Transact Services
12.2.13 Western Union
List of Figures
Figure 1: India Prepaid Cards Market (in US$ Million), 2020-2024
Figure 2: India Prepaid Cards Market by Card Type, 2024
Figure 3: India Prepaid Cards Market by Purpose, 2024
Figure 4: India Prepaid Cards Market by Vertical, 2024
Figure 5: India Prepaid Cards Market by Region, 2024
Figure 6: India Prepaid Cards Market (in US$ Million), 2025-2034
Figure 7: India Prepaid Cards Market by Card Type (in %), 2024 & 2034
Figure 8: India Open Loop Prepaid Cards Market (in US$ Million), 2020-2024
Figure 9: India Open Loop Prepaid Cards Market (in US$ Million), 2025-2034
Figure 10: India Closed Loop Prepaid Cards Market (in US$ Million), 2020-2024
Figure 11: India Closed Loop Prepaid Cards Market (in US$ Million), 2025-2034
Figure 12: India Prepaid Cards Market by System Purpose (in %), 2024 & 2034
Figure 13: India Payroll/Incentive Prepaid Cards Market (in US$ Million), 2020-2024
Figure 14: India Payroll/Incentive Prepaid Cards Market (in US$ Million), 2025-2034
Figure 15: India Travel Prepaid Cards Market (in US$ Million), 2020-2024
Figure 16: India Travel Prepaid Cards Market (in US$ Million), 2025-2034
Figure 17: India General Purpose Reloadable (GPR) Prepaid Cards Market (in US$ Million), 2020-2024
Figure 18: India General Purpose Reloadable (GPR) Prepaid Cards Market (in US$ Million), 2025-2034
Figure 19: India Remittance Prepaid Cards Market (in US$ Million), 2020-2024
Figure 20: India Remittance Prepaid Cards Market (in US$ Million), 2025-2034
Figure 21: India Other Prepaid Cards Market (in US$ Million), 2020-2024
Figure 22: India Other Prepaid Cards Market (in US$ Million), 2025-2034
Figure 23: India Prepaid Cards Market by Vertical (in %), 2024 & 2034
Figure 24: India Corporate/Organization Prepaid Cards Market (in US$ Million), 2020-2024
Figure 25: India Corporate/Organization Prepaid Cards Market (in US$ Million), 2025-2034
Figure 26: India Retail Prepaid Cards Market (in US$ Million), 2020-2024
Figure 27: India Retail Prepaid Cards Market (in US$ Million), 2025-2034
Figure 28: India Government Prepaid Cards Market (in US$ Million), 2020-2024
Figure 29: India Government Prepaid Cards Market (in US$ Million), 2025-2034
Figure 30: India Other Verticals Prepaid Cards Market (in US$ Million), 2020-2024
Figure 31: India Other Verticals Prepaid Cards Market (in US$ Million), 2025-2034
Figure 32: India Prepaid Card Market by Region (in %), 2024 & 2034
Figure 33: West and Central India Prepaid Card Market (in US$ Million), 2020-2024
Figure 34: West and Central India Prepaid Card Market (in US$ Million), 2025-2034
Figure 35: South India Prepaid Card Market (in US$ Million), 2020-2024
Figure 36: South India Prepaid Card Market (in US$ Million), 2025-2034
Figure 37: North India Prepaid Card Market (in US$ Million), 2020-2024
Figure 38: North India Prepaid Card Market (in US$ Million), 2025-2034
Figure 39: East India Prepaid Card Market (in US$ Million), 2020-2024
Figure 40: East India Prepaid Card Market (in US$ Million), 2025-2034
Figure 41: Market Value Chain
List of Tables
Table 1: India Prepaid Cards Market Portraiture
Table 2: India Prepaid Cards Market by Card Type (in US$ Million), 2024 & 2034
Table 3: India Prepaid Cards Market by Purpose (in US$ Million), 2024 & 2034
Table 4: India Prepaid Cards Market by Vertical (in US$ Million), 2024 & 2034
Table 5: India Prepaid Cards Market by Region (in US$ Million), 2024 & 2034
Table 6: List of Key Players

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