Digital OOH Advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape
The global digital OOH advertising market is expected to grow at a CAGR of around 13.5% during 2025-2034. This report on global digital OOH advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global digital OOH advertising market by segmenting the market based on format type, application, end-user, and region. Also, detailed profiles of companies operating in the global digital OOH advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Market Drivers
• Increasing Affordability Across Organisations
• Rising Popularity of Digital Billboards
• Increasing Investments in Advertising
Market Challenges
• High Costs
• Comparatively Less Informative
Historical & Forecast Period
Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034
Market by Format Type
• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others
Market by Application
• Outdoor
• Indoor
Market by End-User
• Retail
• Recreation
• Banking
• Transportation
• Education
• Others
Market by Region
• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
Rest of Middle East & Africa
- 1. Preface
- 1.1 Objective
- 1.2 Target Audience & Key Offerings
- 1.3 Report’s Scope
- 1.4 Research Methodology
- 1.4.1 Phase I
- 1.4.2 Phase II
- 1.4.3 Phase III
- 1.5 Assumptions
- 2. Key Insights
- 3. Global Digital OOH Advertising Market
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Challenges
- 4. Global Digital OOH Advertising Market Analysis
- 4.1. Market Portraiture
- 4.2. Market Size
- 4.3. Market Forecast
- 4.4. Impact of COVID-19
- 5. Global Digital OOH Advertising Market by Format Type
- 5.1. Introduction
- 5.2 Digital Billboards
- 5.3 Video Advertising
- 5.4 Ambient Advertising
- 5.5 Others
- 6. Global Digital OOH Advertising Market by Application
- 6.1 Introduction
- 6.2 Outdoor
- 6.3 Indoor
- 7. Global Digital OOH Advertising Market by End User
- 7.1 Introduction
- 7.2 Retail
- 7.3 Recreation
- 7.4 Banking
- 7.5 Transportation
- 7.6 Education
- 7.7 Others
- 8. Global Digital OOH Advertising Market by Region
- 8.1 Introduction
- 8.2 Europe
- 8.2.1 Germany
- 8.2.2 United Kingdom
- 8.2.3 France
- 8.2.4 Italy
- 8.2.5 Spain
- 8.2.6 Russia
- 8.2.7 Netherlands
- 8.2.8 Rest of the Europe
- 8.3 North America
- 8.3.1 United States
- 8.3.2 Canada
- 8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.4.6 Indonesia
- 8.4.7 Rest of the Asia Pacific
- 8.5 Latin America
- 8.5.1 Mexico
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
- 8.6 Middle East & Africa
- 8.6.1 Saudi Arabia
- 8.6.2 Turkey
- 8.6.3 Iran
- 8.6.4 Rest of Middle East & Africa
- 9. SWOT Analysis
- 10. Porter’s Five Forces
- 11. Market Value Chain Analysis
- 12. Competitive Landscape
- 12.1 Competitive Scenario
- 12.2 Company Profiles
- 12.2.1 Lamar Advertising Company
- 12.2.2 Clear Channel Outdoor Holdings, Inc.
- 12.2.3 OUTFRONT Media
- 12.2.4 Prismview LLC
- 12.2.5 Daktronics
- 12.2.6 Mvix, Inc.
- 12.2.7 Christie Digital Systems USA, Inc
- 12.2.8 Ayuda Media Systems
- 12.2.9 JCDecaux
- 12.2.10 NEC Display Solutions, Ltd
- 12.2.11 Stroer SE & Co. KGaA
- 12.2.12 oOh!media Ltd
- 12.2.13 Deepsky Corporation Ltd.
- 12.2.14 Aoto Electronics Co., Ltd.
- List of Figures
- Figure 1: Global Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 2: Global Digital OOH Advertising Market by Format Type, 2024
- Figure 3: Global Digital OOH Advertising Market by Application, 2024
- Figure 4: Global Digital OOH Advertising Market by End User, 2024
- Figure 5: Global Digital OOH Advertising Market by Region, 2024
- Figure 6: Global Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 7: Global Digital OOH Advertising Market by Format Type (in %), 2024 & 2034
- Figure 8: Global Digital Billboards Advertising Market (in US$ Million), 2020-2024
- Figure 9: Global Digital Billboards Advertising Market (in US$ Million), 2025-2034
- Figure 10: Global Video Advertising Market (in US$ Million), 2020-2024
- Figure 11: Global Video Advertising Market (in US$ Million), 2025-2034
- Figure 12: Global Ambient Advertising Market (in US$ Million), 2020-2024
- Figure 13: Global Ambient Advertising Market (in US$ Million), 2025-2034
- Figure 14: Global Others Digital Advertising Market (in US$ Million), 2020-2024
- Figure 15: Global Others Digital Advertising Market (in US$ Million), 2025-2034
- Figure 16: Global Digital OOH Advertising Market by Application (in %), 2024 & 2034
- Figure 17: Global Outdoor Advertising Market (in US$ Million), 2020-2024
- Figure 18: Global Outdoor Advertising Market (in US$ Million), 2025-2034
- Figure 19: Global Indoor Advertising Market (in US$ Million), 2020-2024
- Figure 20: Global Indoor Advertising Market (in US$ Million), 2025-2034
- Figure 21: Global Digital OOH Advertising Market by End-User (in %), 2024 & 2034
- Figure 22: Global Retail Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 23: Global Retail Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 24: Global Recreation Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 25: Global Recreation Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 26: Global Banking Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 27: Global Banking Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 28: Global Transportation Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 29: Global Transportation Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 30: Global Education Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 31: Global Education Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 32: Global Others Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 33: Global Others Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 34: Global Digital OOH Advertising Market by Region (in %), 2024 & 2034
- Figure 35: Europe Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 36: Europe Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 37: Europe Digital OOH Advertising Market by Country (in %), 2024 & 2034
- Figure 38: Germany Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 39: United Kingdom Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 40: France Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 41: Italy Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 42: Spain Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 43: Russia Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 44: Netherlands Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 45: North America Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 46: North America Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 47: North America Digital OOH Advertising Market by Country (in %), 2024 & 2034
- Figure 48: United States Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 49: Canada Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 50: Asia Pacific Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 51: Asia Pacific Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 52: Asia Pacific Digital OOH Advertising Market by Country (in %), 2024 & 2034
- Figure 53: China Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 54: Japan Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 55: India Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 56: South Korea Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 57: Australia Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 58: Indonesia Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 59: Latin America Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 60: Latin America Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 61: Latin America Digital OOH Advertising Market by Country (in %), 2024 & 2034
- Figure 62: Mexico Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 63: Brazil Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 64: Argentina Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 65: Middle East & Africa Digital OOH Advertising Market (in US$ Million), 2020-2024
- Figure 66: Middle East & Africa Digital OOH Advertising Market (in US$ Million), 2025-2034
- Figure 67: Middle East & Africa Digital OOH Advertising Market by Country (in %), 2024 & 2034
- Figure 68: Saudi Arabia Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 69: Turkey Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 70: Iran Digital OOH Advertising Market (in US$ Million), 2020-2034
- Figure 71: Market Value Chain
- List of Tables
- Table 1: Global Digital OOH Advertising Market Portraiture
- Table 2: Global Digital OOH Advertising Market by Format Type (in US$ Million), 2024 & 2034
- Table 3: Global Digital OOH Advertising Market by Application (in US $ Million), 2024 & 2034
- Table 4: Global Digital OOH Advertising Market by End User (in US $ Million), 2024 & 2034
- Table 5: Global Digital OOH Advertising Market by Region (in US$ Million), 2024 & 2034
- Table 6: Europe Digital OOH Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 7: North America Digital OOH Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 8: Asia Pacific Digital OOH Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 9: Latin America Digital OOH Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 10: Middle East & Africa Digital OOH Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 11: List of Key Players
Research Assistance
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