Buy Now Pay Later Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War

Buy Now Pay Later Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War


The global buy now pay later market is expected to grow at a CAGR of around 27.1% during 2025-2034. This report on global buy now pay later market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global buy now pay later market by segmenting the market based on channel, enterprise size, end use and region. Also, detailed profiles of companies operating in the buy now pay later market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Absence of interest fees charged by BNPL platforms
• Increased among millennials and Gen Z customers
• Implementation of favourable government policies

Market Challenges

• High late fees charged by buy now pay later service providers
• Costly technology and specialized tools

Historical & Forecast Period

Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034

Market by Channel

• Online
• POS

Market by Enterprise Size

• Large Enterprises
• Small and Medium Enterprises

Market by End User

• Consumer Electronics
• Fashion & Garment
• Healthcare
• Leisure and Entertainment
• Retail
• Others

Market by Region

• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
Rest of Middle East & Africa


1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Global Buy Now Pay Later Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Global Buy Now Pay Later Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
4.5. Impact of Russia-Ukraine War
5. Global Buy Now Pay Later Market by Channel
5.1. Introduction
5.2. Online
5.3. POS
6. Global Buy Now Pay Later Market by Enterprise Size
6.1. Introduction
6.2. Large Enterprises
6.3. Small and Medium Enterprises
7. Global Buy Now Pay Later Market by End User
7.1. Introduction
7.2. Consumer Electronics
7.3. Fashion and Garment
7.4. Healthcare
7.5. Leisure and Entertainment
7.6. Retail
7.7. Others
8. Global Buy Now Pay Later Market by Region
8.1 Introduction
8.2 Europe
8.2.1 Germany
8.2.2 United Kingdom
8.2.3 France
8.2.4 Italy
8.2.5 Spain
8.2.6 Russia
8.2.7 Netherlands
8.2.8 Rest of the Europe
8.3 North America
8.3.1 United States
8.3.2 Canada
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 South Korea
8.4.5 Australia
8.4.6 Indonesia
8.4.7 Rest of the Asia Pacific
8.5 Latin America
8.5.1 Mexico
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Rest of Latin America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 Turkey
8.6.3 Iran
8.6.4 Rest of Middle East & Africa
9. SWOT Analysis
10. Porter’s Five Forces
11. Market Value Chain Analysis
12. Competitive Landscape
12.1 Competitive Scenario
12.2 Company Profiles
12.2.1 Afterpay
12.2.2 PayPal Holdings, Inc.
12.2.3 Affirm, Inc.
12.2.4 Klarna Inc.
12.2.5 Splitit
12.2.6 Sezzle
12.2.7 Perpay Inc.
12.2.8 Openpay
12.2.9 Quadpay, Inc.
12.2.10 LatitudePay
List of Figures
Figure 1: Global Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 2: Global Buy Now Pay Later Market by Channel, 2024
Figure 3: Global Buy Now Pay Later Market by Enterprise Size, 2024
Figure 4: Global Buy Now Pay Later Market by End User, 2024
Figure 5: Global Buy Now Pay Later Market by Region, 2024
Figure 6: Global Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 7: Global Buy Now Pay Later Market by Channel (in %), 2024 & 2034
Figure 8: Global Online Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 9: Global Online Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 10: Global POS Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 11: Global POS Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 12: Global Buy Now Pay Later Market by Enterprise Size (in %), 2024 & 2034
Figure 13: Global Large Enterprises Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 14: Global Large Enterprises Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 15: Global Small and Medium Enterprises Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 16: Global Small and Medium Enterprises Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 17: Global Buy Now Pay Later Market by End User (in %), 2024 & 2034
Figure 18: Global Consumer Electronics Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 19: Global Consumer Electronics Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 20: Global Fashion and Garment Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 21: Global Fashion and Garment Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 22: Global Healthcare Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 23: Global Healthcare Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 24: Global Leisure and Entertainment Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 25: Global Leisure and Entertainment Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 26: Global Retail Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 27: Global Retail Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 28: Global Others Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 29: Global Others Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 30: Global Buy Now Pay Later Market by Region (in %), 2024 & 2034
Figure 31: Europe Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 32: Europe Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 33: Europe Buy Now Pay Later Market by Country (in %), 2024 & 2034
Figure 34: Germany Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 35: United Kingdom Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 36: France Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 37: Italy Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 38: Spain Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 39: Russia Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 40: Netherlands Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 41: North America Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 42: North America Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 43: North America Buy Now Pay Later Market by Country (in %), 2024 & 2034
Figure 44: United States Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 45: Canada Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 46: Asia Pacific Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 47: Asia Pacific Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 48: Asia Pacific Buy Now Pay Later Market by Country (in %), 2024 & 2034
Figure 49: China Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 50: Japan Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 51: India Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 52: South Korea Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 53: Australia Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 54: Indonesia Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 55: Latin America Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 56: Latin America Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 57: Latin America Buy Now Pay Later Market by Country (in %), 2024 & 2034
Figure 58: Mexico Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 59: Brazil Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 60: Argentina Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 61: Middle East & Africa Buy Now Pay Later Market (in US$ Million), 2020-2024
Figure 62: Middle East & Africa Buy Now Pay Later Market (in US$ Million), 2025-2034
Figure 63: Middle East & Africa Buy Now Pay Later Market by Country (in %), 2024 & 2034
Figure 64: Saudi Arabia Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 65: Turkey Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 66: Iran Buy Now Pay Later Market (in US$ Million), 2020-2034
Figure 67: Market Value Chain
List of Tables
Table 1: Global Buy Now Pay Later Market Portraiture
Table 2: Global Buy Now Pay Later Market by Channel (in US$ Million), 2024 & 2034
Table 3: Global Buy Now Pay Later Market by Enterprise Size (in US$ Million), 2024 & 2034
Table 4: Global Buy Now Pay Later Market by End User (in US$ Million), 2024 & 2034
Table 5: Global Buy Now Pay Later Market by Region (in US$ Million), 2024 & 2034
Table 6: Europe Buy Now Pay Later Market by Country (in US$ Million), 2024 & 2034
Table 7: North America Buy Now Pay Later Market by Country (in US$ Million), 2024 & 2034
Table 8: Asia Pacific Buy Now Pay Later Market by Country (in US$ Million), 2024 & 2034
Table 9: Latin America Buy Now Pay Later Market by Country (in US$ Million), 2024 & 2034
Table 10: Middle East & Africa Buy Now Pay Later Market by Country (in US$ Million), 2024 & 2034
Table 11: List of Key Players

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