Southeast Asia Advertising Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The Southeast Asia advertising market is expected to witness a CAGR of 15.29% during the forecast period 2021-2026.
The COVID-19 pandemic may have reduced the ad spends in the short term, but it would make companies look into unexplored areas of ads and marketing in the future. Even during the lockdown, many organizations tried to reach their audience using online ads and marketing tools. The post-Covid-19 consumer is indoors and available on online mediums, making the paradigm shift in marketing strategy a must for businesses, small and big.
Key HighlightsThe Southeast Asia advertising market is competitive and fragmented and consists of a significant number of global and regional players. These players account for a considerable share in the market and focus on expanding their client base, worldwide. These players focus on R&D activities, strategic alliances, and other organic and inorganic growth strategies to stay in the market landscape over the forecast period.
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