South America Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The South American yogurt market is expected to register a CAGR of 5.45%, during the forecast period 2020- 2025.

Key Highlights

• The diet of Americans is a great concern and that is leading the consumers to shift toward probiotic products. The South American market is not as developed as Europe in terms of yogurt. It is worrisome that the American diet is imbalanced and by taking three layers of low fat and fat-free dairy can create a healthier lifestyle.
• Dannon was one of the first one to open its store in South America and to explore new ways of America’s population to experience yogurt. Many European brands like Ehrmann are coming to the market and will be bringing innovative products to excite the consumers.

Key Market TrendsBrazil is the Largest Producer of Yogurt in South America

Brazil is a recently emerged yogurt market. Consumers prefer to have yogurt in various flavors and due to own benefits as it provides some key nutrients which are good for bone health. The per capita consumption of yogurt is half of the consumption in Europe, providing a massive opportunity for the brands, thereby driving the yogurt market in South America. Various Europe brands are getting established in Brazil and they want to drive this market. Giving the consumers what they crave for is driving the sales in these markets by European retailers. Greek yogurt holds the highest share. The demand for Greek yogurt, which holds about more than half of the share in the total market, is expected to rise as it contains few carbohydrates and fats and is high in protein content.

Increasing preference for low-fat yogurt

There is a rising demand for low-fat and probiotic yogurt among Americans. Increasing obesity concerns has led to various health campaigns in South America which encouraged people to buy fat-free yogurt. This may help them with calcium, vitamins, and will also improve digestion. Imbalanced diets and obesity has led the consumers to shift from regular yogurt to low-fat flavored yogurts. Though the consumption of yogurt is less in South America, it will improve in the coming years.

Competitive Landscape

Yogurt market is highly impacted by product and product innovation. Huge marketing and advertising investments, along with some product innovation, can provide for the game-changing environment among various players. The pioneer in the Greek yogurt market was Fage, followed by Chobani, who rode a cultural movement for health to build a massive brand and passionate consumers (fans) in record time. Dannon has done its share to brilliantly entice and inspire consumers to eat Greek yogurt with innovative and delicious products.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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